Question 1

Why is marketing audit conducted ?

Accepted Answer

A) For target market 
B) To execute plan 
C) To do SWOT analysis 
D) To understand demand in market 
A) For target market 
B) To execute plan 
C) To do SWOT analysis 
D) To understand demand in market

Question 2

In which year did the concept of Mega agency start ?

Accepted Answer

A) 1980 
B) 1982 
C) 1983 
D) 1985 
A) 1980 
B) 1982 
C) 1983 
D) 1985

Question 3

What is consequence in means-end chain ?

Accepted Answer

A) Advertising brands 
B) Benefits consumer receive 
C) Features 
D) Beliefs 
A) Advertising brands 
B) Benefits consumer receive 
C) Features 
D) Beliefs

Question 4

Who started first Advertising Agency ?

Accepted Answer

A) David Ogilvy 
B) B.Palmer 
C) Thomas J Barratt 
D) Edward Bernays 
A) David Ogilvy 
B) B.Palmer 
C) Thomas J Barratt 
D) Edward Bernays

Exam 1: Advertising Agency Functions, Services, and Strategies

Why is marketing audit conducted ?

In which year did the concept of Mega agency start ?

What is consequence in means-end chain ?

Who started first Advertising Agency ?

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