Question 1

How are the various elements of TV commercial brought together ?

Accepted Answer

A) Bay Layout 
B) In a script 
C) By colouring 
D) By designing 
A) Bay Layout 
B) In a script 
C) By colouring 
D) By designing B

Question 2

What is the last step in account planning process ?

Accepted Answer

A) Pre-testing 
B) Market research 
C) Tracking the ad performance 
D) Communication 
A) Pre-testing 
B) Market research 
C) Tracking the ad performance 
D) Communication C

Question 3

What is the problem in service industry ?

Accepted Answer

A) Touching product 
B) Tasting product 
C) Tangibility 
D) Standardization 
A) Touching product 
B) Tasting product 
C) Tangibility 
D) Standardization D

Question 4

How to develop your business with new clients ?

Accepted Answer

A) Advertising 
B) By enhancing Image and reputation 
C) Word of mouth publicity 
D) Using marketing skills 
A) Advertising 
B) By enhancing Image and reputation 
C) Word of mouth publicity 
D) Using marketing skills

Question 5

What attributes are important to be account planner along with being open minded ?

Accepted Answer

A) Leadership Quality 
B) Research skills 
C) Marketing skills 
D) Pitching skills 
A) Leadership Quality 
B) Research skills 
C) Marketing skills 
D) Pitching skills

Question 6

In digital advertising how to convey display advertising ?

Accepted Answer

A) SEM 
B) SEO 
C) HTML 
D) Using text and logos 
A) SEM 
B) SEO 
C) HTML 
D) Using text and logos

Question 7

On what basis market feasibility study is done ?

Accepted Answer

A) Based on project cost 
B) Future demand 
C) Based on competition 
D) Based on investment 
A) Based on project cost 
B) Future demand 
C) Based on competition 
D) Based on investment

Question 8

Marketing audit is conducted to analyse which factors ?

Accepted Answer

A) SWOT analysis 
B) Likes and dislikes of consumers 
C) Market opportunity analysis 
D) Internal environment analysis 
A) SWOT analysis 
B) Likes and dislikes of consumers 
C) Market opportunity analysis 
D) Internal environment analysis

Question 9

In client-agency relationship what is pre-relationship stage ?

Accepted Answer

A) Setting rule 
B) Period after hiring agency 
C) Period before hiring agency 
D) Reality test 
A) Setting rule 
B) Period after hiring agency 
C) Period before hiring agency 
D) Reality test

Question 10

What is the most important feature in post prodcution process ?

Accepted Answer

A) Editing 
B) Talent arrangements 
C) Bidding 
D) Casting 
A) Editing 
B) Talent arrangements 
C) Bidding 
D) Casting

Question 11

In GAP model the gap between consumer expectation and management perception occur due to?

Accepted Answer

A) Role conflict 
B) Over promising 
C) Lack of Market Research 
D) Lack of team spirit 
A) Role conflict 
B) Over promising 
C) Lack of Market Research 
D) Lack of team spirit

Question 12

Who developed the AIDA model ?

Accepted Answer

A) David Ogilvy 
B) James Walter 
C) B. Palmer 
D) Elmo Levis 
A) David Ogilvy 
B) James Walter 
C) B. Palmer 
D) Elmo Levis

Question 13

What elements are included in direct cost ?

Accepted Answer

A) Media bills 
B) Maintenance cost 
C) Electricity bills 
D) Office rent 
A) Media bills 
B) Maintenance cost 
C) Electricity bills 
D) Office rent

Question 14

Television is suited to which advertising appeal ?

Accepted Answer

A) Only rational appeal 
B) Ony emotional appeal 
C) Both rational and emotional appeal 
D) Comedy appeal 
A) Only rational appeal 
B) Ony emotional appeal 
C) Both rational and emotional appeal 
D) Comedy appeal

Question 15

What kind of services are provided by agency ?

Accepted Answer

A) Creating message 
B) Communication 
C) Brand building 
D) Outdoor publicity 
A) Creating message 
B) Communication 
C) Brand building 
D) Outdoor publicity

Question 16

What are the different functions which advertising agency performs ?

Accepted Answer

A) Attracting clients 
B) Economic growth 
C) Gaining clients 
D) SWOT Analysis 
A) Attracting clients 
B) Economic growth 
C) Gaining clients 
D) SWOT Analysis

Question 17

What are the important steps in postproduction process ?

Accepted Answer

A) Location 
B) Editing 
C) Night shoots 
D) Bidding 
A) Location 
B) Editing 
C) Night shoots 
D) Bidding

Question 18

What should be included in marketing brief ?

Accepted Answer

A) SWOT analysis 
B) Market analysis 
C) Marketing brief objectives 
D) Likes and dislikes of consumers 
A) SWOT analysis 
B) Market analysis 
C) Marketing brief objectives 
D) Likes and dislikes of consumers

Question 19

To whom are marketing efforts directed in pull strategy ?

Accepted Answer

A) Consumer 
B) Client 
C) Manufacturer 
D) Retailer and dealer 
A) Consumer 
B) Client 
C) Manufacturer 
D) Retailer and dealer

Question 20

What element is important in conviction stage of buying behavior ?

Accepted Answer

A) To create awareness in minds of people 
B) To deal with emotional appeal 
C) To finally buy the product 
D) To get knowledge about product 
A) To create awareness in minds of people 
B) To deal with emotional appeal 
C) To finally buy the product 
D) To get knowledge about product

Exam 1: Advertising Agency Functions, Services, and Strategies