Exam 11: Privacy and Ethics Considerations
Exam 1: Introduction to Customer Relationship Management72 Questions
Exam 2: The History and Development of CRM62 Questions
Exam 3: Relationship Marketing and CRM55 Questions
Exam 4: Organization and CRM40 Questions
Exam 5: CRM and Data Management40 Questions
Exam 6: Technology and Data Platforms40 Questions
Exam 7: Database and Customer Data Development38 Questions
Exam 8: Business-To-Business CRM50 Questions
Exam 9: Understanding the Customercompany Profit Chain: Satisfaction, Loyalty, Retention, and Profits48 Questions
Exam 10: The CRM Strategy Cycle: Acquisition, Retention52 Questions
Exam 11: Privacy and Ethics Considerations24 Questions
Exam 12: CRM Program Measurement and Tools65 Questions
Exam 13: Social Networking and CRM44 Questions
Exam 14: CRM Trends, Challenges, and Opportunities39 Questions
Select questions type
______ is a pending legislation that would require organizations to notify individuals within 45 days if their personal information has been compromised.
Free
(Multiple Choice)
4.9/5
(76)
Correct Answer:
A
Telemarketers and sellers are required to search the _____ and drop from their call lists any consumer that matches it.
Free
(Multiple Choice)
4.8/5
(77)
Correct Answer:
E
A good privacy policy would include all of the following except:
Free
(Multiple Choice)
4.7/5
(79)
Correct Answer:
A
_______ provides parents with control over information collected on their children and how it is used.
(Multiple Choice)
4.7/5
(79)
_____ is probably the most ethical option when soliciting consumers to build a relationship.
(Multiple Choice)
4.9/5
(70)
The two easiest and most used channels of communication are:
(Multiple Choice)
4.9/5
(70)
______ is a set of software-writing guidelines developed by the World Wide Web Consortium.
(Multiple Choice)
4.8/5
(71)
FMPS contains names and addresses of consumers from ______ who do not wish to receive promotional mail at home.
(Multiple Choice)
4.7/5
(78)
_______ requires any person or entity engaged in telemarketing to maintain a list of consumers who request not to be called.
(Multiple Choice)
4.7/5
(85)
______ implies that the organization fully discloses its information practices prior to obtaining personal data or permission to use it.
(Multiple Choice)
5.0/5
(83)
The _____ prevents government bodies from selling or distributing consumer personal information.
(Multiple Choice)
4.9/5
(81)
______ is the act of using information gathered from a person's web activity to gain an understanding of that person's needs and using that knowledge to promote to the person.
(Multiple Choice)
4.8/5
(76)
The ______ is an important way for U.S. companies to avoid experiencing interruptions in their business dealings with the EU or facing prosecution by
European authorities under European privacy laws.
(Multiple Choice)
4.8/5
(81)
_____is an option that requires a consumer's explicit consent for the use and disclosure of personal information beyond the original purpose for which it was
collected.
(Multiple Choice)
4.9/5
(89)
The ______ increases privacy protection for all digitized consumer information.
(Multiple Choice)
4.9/5
(78)
______ is the art of tricking people into divulging confidential information.
(Multiple Choice)
4.7/5
(76)
The ______ removes records from an organization's customer file that matches any of a number of customer suppression files created and serviced by multiple organizations.
(Multiple Choice)
4.8/5
(79)
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