Exam 3: Sales Organization Structure and Salesforce Deployment
Exam 1: Overview of Personal Selling126 Questions
Exam 2: Organizational Strategies and the Sales Function172 Questions
Exam 3: Sales Organization Structure and Salesforce Deployment181 Questions
Exam 4: Acquiring Sales Talent: Recruitment and Selection141 Questions
Exam 5: Continual Development of the Salesforce:143 Questions
Exam 6: Sales Leadership, Management, and Supervision110 Questions
Exam 7: Motivation and Reward System Management142 Questions
Exam 8: Evaluating the Effectiveness of the Organization126 Questions
Exam 9: Evaluating the Performance of Salespeople126 Questions
Exam 10: Developing Forecasts90 Questions
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As one moves down the organizational chart from national sales manager to district sales manager, the number of individuals to be supervised directly decreases.
(True/False)
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Software is available that allows sales managers to evaluate many possible territory designs and to assess the impact of territory design changes easily.
(True/False)
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To be considered as strategic, an account should be both ________ and ________.
(Multiple Choice)
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In the simplest type of sales organization structure, the following situation would exist:
(Multiple Choice)
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The different ways in which strategic accounts can be served typically include all of the following except
(Multiple Choice)
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The basic breakdown approach first determines how much selling effort is needed to adequately cover the firm's market and then calculates the number of salespeople required to provide this amount of selling effort.
(True/False)
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Salesforce size decisions must also be consistent with the organizational strategy being implemented by a firm.
(True/False)
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A strategic account is generally considered as one yielding a large amount of sales dollars and having a complex buying process.
(True/False)
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Global account management serves the needs of strategic customers with locations around the world.
(True/False)
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When the firm offers a complex range of products and customers have similar needs a ________ salesforce is recommended.
(Multiple Choice)
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Geographic duplication is a disadvantage of a functional organization structure.
(True/False)
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If the company evaluates the market potential of each account, classifies all accounts into A, B, C, and D market potential categories, and then calculates and evaluates the average number of sales calls to make to an account in each category, they are using this analytical method:
(Multiple Choice)
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The senior leadership team typically micromanages their sales teams below.
(True/False)
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Using a field salesforce to perform sales-generating activities and a telemarketing salesforce to perform account servicing activities is an example of
(Multiple Choice)
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Research indicates that the effectiveness of the strategic account salesforce depends upon, in part, access to sales and marketing resources.
(True/False)
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When determining salesforce size, it is important to consider
(Multiple Choice)
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Management levels refer to the number of individuals that report to each level of management.
(True/False)
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