Exam 3: Sales Organization Structure and Salesforce Deployment

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As one moves down the organizational chart from national sales manager to district sales manager, the number of individuals to be supervised directly decreases.

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Software is available that allows sales managers to evaluate many possible territory designs and to assess the impact of territory design changes easily.

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To be considered as strategic, an account should be both ________ and ________.

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A hybrid sales organization structure is

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In the simplest type of sales organization structure, the following situation would exist:

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Account opportunity is defined as

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The different ways in which strategic accounts can be served typically include all of the following except

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The basic breakdown approach first determines how much selling effort is needed to adequately cover the firm's market and then calculates the number of salespeople required to provide this amount of selling effort.

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Salesforce size decisions must also be consistent with the organizational strategy being implemented by a firm.

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A strategic account is generally considered as one yielding a large amount of sales dollars and having a complex buying process.

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Global account management serves the needs of strategic customers with locations around the world.

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When the firm offers a complex range of products and customers have similar needs a ________ salesforce is recommended.

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Geographic duplication is a disadvantage of a functional organization structure.

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No one best way exists to structure a sales organization.

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If the company evaluates the market potential of each account, classifies all accounts into A, B, C, and D market potential categories, and then calculates and evaluates the average number of sales calls to make to an account in each category, they are using this analytical method:

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The senior leadership team typically micromanages their sales teams below.

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Using a field salesforce to perform sales-generating activities and a telemarketing salesforce to perform account servicing activities is an example of

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Research indicates that the effectiveness of the strategic account salesforce depends upon, in part, access to sales and marketing resources.

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When determining salesforce size, it is important to consider

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Management levels refer to the number of individuals that report to each level of management.

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