Exam 8: Evaluating the Effectiveness of the Organization
Exam 1: Overview of Personal Selling126 Questions
Exam 2: Organizational Strategies and the Sales Function172 Questions
Exam 3: Sales Organization Structure and Salesforce Deployment181 Questions
Exam 4: Acquiring Sales Talent: Recruitment and Selection141 Questions
Exam 5: Continual Development of the Salesforce:143 Questions
Exam 6: Sales Leadership, Management, and Supervision110 Questions
Exam 7: Motivation and Reward System Management142 Questions
Exam 8: Evaluating the Effectiveness of the Organization126 Questions
Exam 9: Evaluating the Performance of Salespeople126 Questions
Exam 10: Developing Forecasts90 Questions
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The objective and task method is probably the most often used method for establishing selling budgets.
(True/False)
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Productivity analysis and profitability analysis are highly interrelated.
(True/False)
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Using the hierarchical sales analysis, the identification of a major sales deviation in a territory would lead to an examination of the district of which it is a part.
(True/False)
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Some firms use customer satisfaction surveys to help evaluate salesforce effectiveness.
(True/False)
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In budgeting for each expense category, a sales manager should attempt to
(Multiple Choice)
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Sales and cost analyses are the two most direct approaches for evaluating sales organization effectiveness.
(True/False)
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The contribution approach to income statement analysis attempts to allocate the indirect or shared costs to individual units.
(True/False)
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A benchmarking study should provide all of the following except
(Multiple Choice)
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According to the text, which of the following is not included in the implementation and control phase of the benchmarking process?
(Multiple Choice)
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The probability of identifying and correcting potential problems before they become troublesome increases with the regularity of the auditing process.
(True/False)
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Sales organization effectiveness evaluations generally result in
(Multiple Choice)
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In this approach to profitability analysis, the indirect or shared costs are not included in the individual unit analysis:
(Multiple Choice)
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Cost analysis is the most often-used approach for evaluating sales organization effectiveness.
(True/False)
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Activity based costing attempts to allocate shared costs to individual units based on some type of cost allocation procedure.
(True/False)
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Much of the information collected in a sales organization audit comes from various sales managers and salespeople.
(True/False)
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Which is the correct order of the steps involved in the Six Sigma process?
(Multiple Choice)
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In this type of profitability analysis, the shared selling costs are allocated to individual units based on some type of cost allocation procedure:
(Multiple Choice)
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It is possible for District 1 and District 2 to produce the same ROAM, but with one having a relatively high-profit contribution percentage, the other with a relatively high asset turnover.
(True/False)
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The assets that are typically included in the formula for calculating return on assets managed (ROAM) are
(Multiple Choice)
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The adequacy of sales managers and management practices is assessed under this area of the sales organization audit framework:
(Multiple Choice)
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