Exam 11: The General Election

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Donald Trump's winning the Republican presidential nomination in 2016 shows that:

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Bringing supporters to a central location with telephones to dial lists of numbers identified by the campaign's micro-targeting is known as:

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The use of text messaging by campaigns

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Urging social media friends to share campaign news is an example of:

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What are the arguments that political campaigns make a difference in who gets elected, and what are the arguments that campaigns make relatively little difference?

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Define each of the following and briefly explain why it is relevant to the study of political parties. -The "ground war."

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Write an essay about what we know on the effects of negative campaigning on voters. Have negative ads been on the increase, and if so, why? Under what circumstances do negative campaigns increase voter turnout, and under what circumstances do they depress voter turnout?

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Define each of the following and briefly explain why it is relevant to the study of political parties. -A "base strategy."

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Define each of the following and briefly explain why it is relevant to the study of political parties. -Micro-targeting.

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