Exam 4: Communication Skills
Exam 1: Overview of Personal Selling111 Questions
Exam 2: Building Trust and Sales Ethics113 Questions
Exam 3: Understanding Buyers134 Questions
Exam 4: Communication Skills148 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue96 Questions
Exam 6: Planning Sales Dialogues and Presentations101 Questions
Exam 7: Sales Dialogue109 Questions
Exam 8: Addressing Concerns and Earning Commitment105 Questions
Exam 9: Expanding Customer Relationships107 Questions
Exam 10: Adding Value124 Questions
Exam 11: Sales Management and Sales 2.0175 Questions
Select questions type
Tilting your head to one side during a discussion suggest an increased level of evaluation.
(True/False)
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A rigid body with crossed arms and legs is a common nonverbal cluster known as defensiveness.
(True/False)
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In the SPIN questioning model, the purpose of asking implication questions is to get the customer thinking about the consequences of not solving the identified problem.
(True/False)
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If a salesperson said, "That is interesting; can you tell me how it happened?" what type of question would he or she be asking?
(Multiple Choice)
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In our culture, crossed arms is often an indication of defensiveness.
(True/False)
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When combining the two categories of questions, if a salesperson's strategic objective is to explore and dig for details, and the amount and specificity of information desired is confirmation and agreement, which type of questions will be used?
(Multiple Choice)
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In the ADAPT questioning system, what type of question is used to help a buyer think about the benefits of solving a problem?
(Multiple Choice)
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Which type of ADAPT question is, "How long has the current equipment been in place?"
(Multiple Choice)
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What is generally recognized as the distinct proxemic zone used for most business discussions?
(Multiple Choice)
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Which statement best describes the concept of trust-based sales communication?
(Multiple Choice)
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When talking with the buyer, a salesperson should never break eye contact.
(True/False)
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In the ADAPT questioning system, what type of question is used to address the buyer's company and operations, goals and objectives, market trends, and current customers and suppliers?
(Multiple Choice)
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Situation questions in the SPIN model are similar to discovery questions in the ADAPT model.
(True/False)
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Which type of ADAPT question is, "What are the growth objectives of the company?"
(Multiple Choice)
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Which type of SPIN question is, "Have you had any trouble with your printing equipment?"
(Multiple Choice)
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In terms of strategic application of questioning, which of the following objectives would be achieved by asking, "If I understand your situation correctly, would this software improve your productivity by a factor of three?"
(Multiple Choice)
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The rate at which a person speaks often affects how others will perceive him or her.
(True/False)
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Closed-end questions designed to be evaluative in nature are used primarily to change topics or redirect the buyer's attention at the discussion and interpretation level of information.
(True/False)
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Which type of ADAPT question is, "What disadvantages do you see in your current process?"
(Multiple Choice)
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