Exam 4: Communication Skills
Exam 1: Overview of Personal Selling111 Questions
Exam 2: Building Trust and Sales Ethics113 Questions
Exam 3: Understanding Buyers134 Questions
Exam 4: Communication Skills148 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue96 Questions
Exam 6: Planning Sales Dialogues and Presentations101 Questions
Exam 7: Sales Dialogue109 Questions
Exam 8: Addressing Concerns and Earning Commitment105 Questions
Exam 9: Expanding Customer Relationships107 Questions
Exam 10: Adding Value124 Questions
Exam 11: Sales Management and Sales 2.0175 Questions
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With respect to common nonverbal clusters, which of the following meanings do moving closer, leaning forward, smiling, and maintaining good eye contact suggest?
Free
(Multiple Choice)
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Correct Answer:
A
Sitting backwards in a chair is considered an expression of power and superiority.
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(True/False)
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Correct Answer:
True
What is an informal mode of listening that can be associated with day-to-day conversation and entertainment?
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(Multiple Choice)
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Correct Answer:
A
Which type of SPIN question is, "How would a faster piece of equipment improve productivity and profits?"
(Multiple Choice)
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In order to collect important information concerning the needs of the buyer, the salesperson should use tactical questions.
(True/False)
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What type of question refers to or directly results from information the buyer previously provided?
(Multiple Choice)
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"Have your employees ever had any trouble managing their time?" is an example of a problem question.
(True/False)
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A salesperson with well-developed questioning skills is able to control the flow and direction of the sales call through the questions he or she asks.
(True/False)
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In terms of strategic application of questioning, which of the following objectives would be achieved by asking, "Our engineers believe that this new product will dramatically improve quality in applications similar to yours; do you have an interest in this area?"
(Multiple Choice)
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By varying the loudness and intensity of their voice, salespeople can improve their communication effectiveness.
(True/False)
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In the ADAPT questioning system, what type of question is used to refocus the buyer's attention from needs discovery to demonstrating the proposed solution's features, advantages, and benefits?
(Multiple Choice)
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In terms of salesperson behaviour, there is no difference between serious listening and social listening.
(True/False)
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"What improvements could be made to make your facility more productive?" is an example of what type of question?
(Multiple Choice)
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When combining the two categories of questions, if a salesperson's strategic objective is to change topics or redirect the buyer's attention, and the amount and specificity of information desired involves choosing from alternatives, which type of questions will be used?
(Multiple Choice)
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The SPIN model is a progressive questioning system, while ADAPT is a regressive questioning system.
(True/False)
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Which type of questions in the SPIN questioning system are most similar to discovery questions in the ADAPT questioning system?
(Multiple Choice)
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Which of the following is an example of a closed-end question?
(Multiple Choice)
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Which type of SPIN question is, "How is your productivity affected when your photocopier is not functioning properly?"
(Multiple Choice)
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The ADAPT questioning system uses a logic-based funnelling sequence of questions to assess the buyer's situation, discover needs, and activate motivation to take action by projecting the benefits of solving the problem.
(True/False)
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The personal distance that individuals prefer to keep between themselves and other individuals is an important part of nonverbal communication. What is the term for this distance?
(Multiple Choice)
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