Exam 11: Sales Management and Sales

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Sharon has decided to conduct a sales analysis. She will be examining unit sales by district in the current period to unit sales by district in the previous period. The one key decision regarding the sales analysis Sharon still needs to make is _______?

(Multiple Choice)
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A sales analysis is another name for a cost analysis.

(True/False)
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One of the advantages of organizing the sales force by product is management control over selling effort allocated to products.

(True/False)
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Most companies hiring college graduates no longer use job applications, they rely on resumes for the information they need.

(True/False)
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Giving salespeople continuous feedback in a positive manner is a sales management "best practice."

(True/False)
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The second stage of the recruitment and selection process is ___________ prospective candidates.

(Short Answer)
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Independent sales representatives are generally referred to as?

(Multiple Choice)
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A ________ examines the sales organization's past, current, and future sales performance in comparison to projections, competition, and industry sales.

(Multiple Choice)
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___________assess is the extent to which measures provide accurate assessments of the criteria they are intended to measure.

(Short Answer)
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Because they are not managers, salespeople can never possess any real power.

(True/False)
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The primary disadvantage of behaviorally anchored rating scales (BARS) is that they fail to include outcomes.

(True/False)
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Job __________ is an examination of the tasks, duties, and responsibilities of the sales job.

(Short Answer)
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A firm's sales strategy is important because it:

(Multiple Choice)
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Bill is employing a mental states selling strategy for one of his account groups. It's most likely Bill is seeking a ___________ relationship with these customers.

(Multiple Choice)
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Jerome is looking to integrate customer-driven processes into his information system so that he can work with his customers to co-create value. Jerome should be looking at Sales 2.0 technology.

(True/False)
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Which of the following are the two types/categories of salesperson performance criteria?

(Multiple Choice)
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With respect to selling strategies, which of the following is most accurate?

(Multiple Choice)
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Which of the following is most accurate with respect to the relationship between sales strategy and corporate strategic decisions?

(Multiple Choice)
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One of the advantages of organizing the sales force by function is efficiency in performing selling activities.

(True/False)
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_____________is a written summary of the job.

(Short Answer)
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