Exam 16: The Persuasive Speech

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When minor points do not relate to the major points of a speech, you have which kind of fallacy?

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The character and integrity perceived by the audience is called competence.

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Persuasion is the act of convincing an audience, through verbal and nonverbal communication, to adopt or change an attitude, belief or value, or to take an action.

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What are flawed arguments called?

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The step in Monroe's Motivated Sequence that occurs when we argue how our proposal will meet the need, or resolve the problem described earlier, is called ________ a need.

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Dynamism is the speaker's degree of excitement, energy, or involvement in the topic.

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What is the minister doing when he tries to convince the congregation to contribute 10 percent of their income to the church? What is the salesperson doing when she tells a customer to forgo buying a used car and instead purchase a brand new Ford Focus Hybrid?

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During election season, mudslinging and making negative comments about an opponent's character is a common political strategy. What type of argument fallacy does this describe?

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Persuasion is simple and easy because the group the speaker must appeal to has the same frame-of- reference as the audience.

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A logical argument helps the audience understand the speaker's ideas.

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Emotion is a good substitution for reasoning.

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Identify two ways to develop logical appeals.

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"As parents, we need to stop our children from having premarital sex! Network and cable stations are piping profane shows into our living rooms that are filled with an extraordinary amount of sexual activity. Similarly, the Internet is filled with filth! Eliminating cable and the Internet from our homes will reduce the sexual activity of our kids!" What type of fallacy does this argument represent?

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Match the word or phrase with its meaning. -Visualizing the results

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Alameda was excited, energetic, and very involved in her topic when she delivered her persuasive speech about planting a garden. Her credibility was increased because she demonstrated

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Name the speaker credibility appeals listed in your text. Explain how each one can enhance a speaker's credibility during one's presentation.

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During a fundraiser in May, 2012, Presidential candidate, Mitt Romney stated, "There are 47 percent of the people who will vote for the president no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims … " Romney received criticism for this comment because his explanation was a fallacy known as a(n)

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Match the word or phrase with its meaning. -Calling for action

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There are four organizational plans to use when developing a persuasive speech argument. Identify these plans and briefly discuss them.

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