Exam 16: The Persuasive Speech

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What is the act of convincing an audience to adopt or change an attitude, belief, or value, or to take an action?

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Match the word or phrase with its meaning. -Satisfying the need

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Match the word or phrase with its meaning. -Ethics

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An incorrect premise means the conclusion is faulty.

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When your audience already understands the problem but is looking for the best solutions, then the ________ is the most appropriate way to organize your persuasive speech.

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Trustworthiness and ethics is the speaker's demonstrated ability, quality, or special knowledge about a topic.

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A(n) _____________ argument helps your audience understand your ideas and increases the likelihood that they will be persuaded.

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Identify the four speaker credibility appeals that help the audience perceive the speaker as someone who is qualified to speak on a particular topic.

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The act of convincing an audience, through verbal and nonverbal communication, to adopt or change an attitude, belief, or value, or to take an action is called

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The problem/solution plan allows you to compare your solution to others, and to show how your plan or proposal is superior.

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Match the word or phrase with its meaning. -Arousing attention

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Deductive reasoning is

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Match the word or phrase with its meaning. -Motivated sequence

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Anna Jane is trying to decide the best way to organize her persuasive speech. She wants to show her audience that many college students rely too heavily on energy drinks to stay awake. She then wants to offer her audience alternatives to these overly caffeinated and sugary drinks. In order for Anna Jane to illustrate these points, how should she organize her speech?

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According to Monroe, visualizing the results means you want to do what?

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At a town hall meeting, Yone spoke about the number of children in their community whose families could not afford to buy their children presents this holiday season. Capitalizing on her audience's attention and concern, Yone challenged her audience to donate a new toy to the "Toys For Tots" organization. Urging the audience to act satisfies what step in Monroe's motivated sequence?

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What are the rules that govern moral behavior?

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Which organizational style suggests putting your strongest ideas either first or last but not in the middle?

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Inductive reasoning moves from specific instances to generalizations.

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Visualizing the results is used to create a visual image that projects what will happen if your proposal is embraced, or what will happen if it is rejected.

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