Question 1

Experiencing a significant emotional event is the likeliest way conversion might occur.

Accepted Answer

A) True 
 B)False  True

Question 2

Ego involvement refers to the degree to which an issue is relevant or important to a person.

Accepted Answer

A) True 
 B)False  True

Question 3

A significant emotional event contrary to an existing attitude will almost certainly produce attitude and behavior change.

Accepted Answer

A) True 
 B)False  False

Question 4

Binge drinking by college students is probably the result in most cases of

Accepted Answer

A)  depression 
B)  social pressure to belong 
C)  pressure from mass media advertising 
D)  all of the above 
A)  depression 
B)  social pressure to belong 
C)  pressure from mass media advertising 
D)  all of the above

Question 5

Which of the following is an example of persuasion as defined in the text?

Accepted Answer

A)  A professor explaining the theory of evolution to a college class 
B)  A police officer ordering a suspect to place his hands behind his head 
C)  A parent telling a daughter what time to be home from a date 
D)  A political candidate speaking to the party faithful, telling them what they want to hear about the evils of the opposition candidate 
A)  A professor explaining the theory of evolution to a college class 
B)  A police officer ordering a suspect to place his hands behind his head 
C)  A parent telling a daughter what time to be home from a date 
D)  A political candidate speaking to the party faithful, telling them what they want to hear about the evils of the opposition candidate

Question 6

According to social judgment theory, the further away someone's position is from the
anchor attitude, the less likely persuasive attempts will be successful.

Accepted Answer

A) True 
 B)False

Question 7

The essential difference between persuasion and coercion is

Accepted Answer

A)  the perception of free choice is persuasion 
B)  the use of threats and intimidation is persuasion 
C)  the use of strong logic is coercive 
D)  all of the above 
A)  the perception of free choice is persuasion 
B)  the use of threats and intimidation is persuasion 
C)  the use of strong logic is coercive 
D)  all of the above

Question 8

Central processing of persuasive messages should be encouraged because it is what skeptics do when they are presented with a persuasive message.

Accepted Answer

A) True 
 B)False

Question 9

Asking your college classmates to gather signatures on a petition for several hours on campus is very likely to result in many volunteers.

Accepted Answer

A) True 
 B)False

Question 10

Persuasion always results in attitude and/or behavior change.

Accepted Answer

A) True 
 B)False

Question 11

"Second-hand attitudes" are attitudes that are

Accepted Answer

A)  derived directly from our personal experience 
B)  formed from media images or what friends have told us 
C)  extremely difficult to change with persuasion 
D)  strong predictors of behavior 
A)  derived directly from our personal experience 
B)  formed from media images or what friends have told us 
C)  extremely difficult to change with persuasion 
D)  strong predictors of behavior

Question 12

If you change the attitudes of audience members, behavior change will
surely follow.

Accepted Answer

A) True 
 B)False

Question 13

If your anchor position is "Producing energy-efficient cars is one critical way to reduce our dependency on foreign oil," then according to the Social Judgment Theory

Accepted Answer

A)  "buying giant RVs (recreational vehicles) the size of a bus should be encouraged" would fall within your latitude of rejection 
B)  "building and selling more hybrid cars should be encouraged by federal incentive programs" would fall within your latitude of neutrality 
C)  "increasing federal mileage standards to 50 miles per gallon by 2020" would fall within the latitude of acceptance 
D)  a and c 
A)  "buying giant RVs (recreational vehicles) the size of a bus should be encouraged" would fall within your latitude of rejection 
B)  "building and selling more hybrid cars should be encouraged by federal incentive programs" would fall within your latitude of neutrality 
C)  "increasing federal mileage standards to 50 miles per gallon by 2020" would fall within the latitude of acceptance 
D)  a and c

Question 14

There are three principal goals for persuasion: conversion to wholly new attitudes and behavior, modification of attitudes and behavior, and maintenance of current attitudes and behavior.

Accepted Answer

A) True 
 B)False

Question 15

Social judgment theory strongly suggests that conversion is

Accepted Answer

A)  a desirable goal 
B)  likely to occur if strong effort is made 
C)  unlikely to occur, especially from a single speech 
D)  all of the above 
A)  a desirable goal 
B)  likely to occur if strong effort is made 
C)  unlikely to occur, especially from a single speech 
D)  all of the above

Question 16

The elaboration likelihood model helps explain why conversion is so difficult for a speaker to attain.

Accepted Answer

A) True 
 B)False

Question 17

According to the elaboration likelihood model of persuasion, the degree to which a receiver emphasizes the central or peripheral route depends primarily on the listener's motivation and ability to think about and carefully assess the quality of a persuasive message.

Accepted Answer

A) True 
 B)False

Question 18

When attitudes are shaped indirectly by media images or what friends and others tell you, this is called

Accepted Answer

A)  first-hand attitudes 
B)  second-level attitudes 
C)  second-hand attitudes 
D)  none of the above 
A)  first-hand attitudes 
B)  second-level attitudes 
C)  second-hand attitudes 
D)  none of the above

Question 19

A verbal pledge that outwardly commits individuals and groups to act in specific ways is a very powerful persuasive strategy.

Accepted Answer

A) True 
 B)False

Experiencing a significant emotional event is the likeliest way conversion might occur.

Ego involvement refers to the degree to which an issue is relevant or important to a person.

A significant emotional event contrary to an existing attitude will almost certainly produce attitude and behavior change.

Binge drinking by college students is probably the result in most cases of

Which of the following is an example of persuasion as defined in the text?

According to social judgment theory, the further away someone's position is from the anchor attitude, the less likely persuasive attempts will be successful.

The essential difference between persuasion and coercion is

Central processing of persuasive messages should be encouraged because it is what skeptics do when they are presented with a persuasive message.

Asking your college classmates to gather signatures on a petition for several hours on campus is very likely to result in many volunteers.

Persuasion always results in attitude and/or behavior change.

"Second-hand attitudes" are attitudes that are

If you change the attitudes of audience members, behavior change will surely follow.

If your anchor position is "Producing energy-efficient cars is one critical way to reduce our dependency on foreign oil," then according to the Social Judgment Theory

There are three principal goals for persuasion: conversion to wholly new attitudes and behavior, modification of attitudes and behavior, and maintenance of current attitudes and behavior.

Social judgment theory strongly suggests that conversion is

The elaboration likelihood model helps explain why conversion is so difficult for a speaker to attain.

According to the elaboration likelihood model of persuasion, the degree to which a receiver emphasizes the central or peripheral route depends primarily on the listener's motivation and ability to think about and carefully assess the quality of a persuasive message.

When attitudes are shaped indirectly by media images or what friends and others tell you, this is called

A verbal pledge that outwardly commits individuals and groups to act in specific ways is a very powerful persuasive strategy.

Communication Competence and Public Speaking

Speech Anxiety

Audience Analysis and Topic Selection

Gathering Material

Using Supporting Materials Effectively

Attention: Getting People to Listen

Introductions and Conclusions

Outlining and Organizing Speeches

Speaking Style: Using Language

Delivering Your Speech

Visual Aids

Skepticism: Becoming Critical Thinking Speakers and Listeners

Argument, Reasoning, and Evidence

Informative Speaking

Persuasive Speaking Strategies

Speeches for Special Occasions

Filters

Exam 15: Foundations of Persuasive Speaking

Experiencing a significant emotional event is the likeliest way conversion might occur.

Ego involvement refers to the degree to which an issue is relevant or important to a person.

A significant emotional event contrary to an existing attitude will almost certainly produce attitude and behavior change.

Binge drinking by college students is probably the result in most cases of

Which of the following is an example of persuasion as defined in the text?

According to social judgment theory, the further away someone's position is from the anchor attitude, the less likely persuasive attempts will be successful.

The essential difference between persuasion and coercion is

Central processing of persuasive messages should be encouraged because it is what skeptics do when they are presented with a persuasive message.

Asking your college classmates to gather signatures on a petition for several hours on campus is very likely to result in many volunteers.

Persuasion always results in attitude and/or behavior change.

"Second-hand attitudes" are attitudes that are

If you change the attitudes of audience members, behavior change will surely follow.

If your anchor position is "Producing energy-efficient cars is one critical way to reduce our dependency on foreign oil," then according to the Social Judgment Theory

There are three principal goals for persuasion: conversion to wholly new attitudes and behavior, modification of attitudes and behavior, and maintenance of current attitudes and behavior.

Social judgment theory strongly suggests that conversion is

The elaboration likelihood model helps explain why conversion is so difficult for a speaker to attain.

According to the elaboration likelihood model of persuasion, the degree to which a receiver emphasizes the central or peripheral route depends primarily on the listener's motivation and ability to think about and carefully assess the quality of a persuasive message.

When attitudes are shaped indirectly by media images or what friends and others tell you, this is called

A verbal pledge that outwardly commits individuals and groups to act in specific ways is a very powerful persuasive strategy.

Communication Competence and Public Speaking

Speech Anxiety

Audience Analysis and Topic Selection

Gathering Material

Using Supporting Materials Effectively

Attention: Getting People to Listen

Introductions and Conclusions

Outlining and Organizing Speeches

Speaking Style: Using Language

Delivering Your Speech

Visual Aids

Skepticism: Becoming Critical Thinking Speakers and Listeners

Argument, Reasoning, and Evidence

Informative Speaking

Persuasive Speaking Strategies

Speeches for Special Occasions

Filters