Question 1

Reframing as a persuasive strategy alters perception by changing how issues and problems are descriptively phrased.

Accepted Answer

A) True 
 B)False  True

Question 2

Typically, the two-sided approach to persuasion will change attitudes and behavior more effectively than the one-sided approach, especially if the audience is well informed on the issue.

Accepted Answer

A) True 
 B)False  True

Question 3

Research on the persuasive use of evidence shows that

Accepted Answer

A)  narrative evidence is far more persuasive than startling statistics 
B)  vivid narratives are usually more interesting and memorable than statistics 
C)  valid statistics are far more persuasive than narrative evidence 
D)  none of the above 
A)  narrative evidence is far more persuasive than startling statistics 
B)  vivid narratives are usually more interesting and memorable than statistics 
C)  valid statistics are far more persuasive than narrative evidence 
D)  none of the above B

Question 4

Cognitive dissonance is triggered by

Accepted Answer

A)  noting consistency of a person's beliefs 
B)  identifying hypocrisy by saying one thing but doing the opposite 
C)  strong fear appeals 
D)  none of the above 
A)  noting consistency of a person's beliefs 
B)  identifying hypocrisy by saying one thing but doing the opposite 
C)  strong fear appeals 
D)  none of the above

Question 5

You enhance your credibility as a speaker presenting a persuasive message by

Accepted Answer

A)  appearing competent 
B)  exhibiting dynamism 
C)  appearing trustworthy 
D)  all of the above 
A)  appearing competent 
B)  exhibiting dynamism 
C)  appearing trustworthy 
D)  all of the above

Question 6

Some fear appeals can be too graphic and repugnant, negating effective persuasion.

Accepted Answer

A) True 
 B)False

Question 7

It is ethically wrong to use emotional appeals.

Accepted Answer

A) True 
 B)False

Question 8

When Obama called statistics on economic recovery "steady growth" but Trump called it "evidence of failure and incompetence," they were both using framing as a persuasive strategy.

Accepted Answer

A) True 
 B)False

Question 9

Fear appeals as a persuasive strategy are likely to be effective only if

Accepted Answer

A)  they are very mild fear appeals 
B)  audience members feel vulnerable and thus fearful 
C)  a general recommendation for action is provided 
D)  the action desired is difficult to achieve 
A)  they are very mild fear appeals 
B)  audience members feel vulnerable and thus fearful 
C)  a general recommendation for action is provided 
D)  the action desired is difficult to achieve

Question 10

Some fear appeals may not be effective because what frightens you may not frighten others in your audience.

Accepted Answer

A) True 
 B)False

Question 11

Cognitive dissonance is the only truly effective persuasive strategy that can change the minds of true believers.

Accepted Answer

A) True 
 B)False

Reframing as a persuasive strategy alters perception by changing how issues and problems are descriptively phrased.

Typically, the two-sided approach to persuasion will change attitudes and behavior more effectively than the one-sided approach, especially if the audience is well informed on the issue.

Research on the persuasive use of evidence shows that

Cognitive dissonance is triggered by

You enhance your credibility as a speaker presenting a persuasive message by

Some fear appeals can be too graphic and repugnant, negating effective persuasion.

It is ethically wrong to use emotional appeals.

When Obama called statistics on economic recovery "steady growth" but Trump called it "evidence of failure and incompetence," they were both using framing as a persuasive strategy.

Fear appeals as a persuasive strategy are likely to be effective only if

Some fear appeals may not be effective because what frightens you may not frighten others in your audience.

Cognitive dissonance is the only truly effective persuasive strategy that can change the minds of true believers.

Communication Competence and Public Speaking

Speech Anxiety

Audience Analysis and Topic Selection

Gathering Material

Using Supporting Materials Effectively

Attention: Getting People to Listen

Introductions and Conclusions

Outlining and Organizing Speeches

Speaking Style: Using Language

Delivering Your Speech

Visual Aids

Skepticism: Becoming Critical Thinking Speakers and Listeners

Argument, Reasoning, and Evidence

Informative Speaking

Foundations of Persuasive Speaking

Speeches for Special Occasions

Filters

Exam 16: Persuasive Speaking Strategies

Reframing as a persuasive strategy alters perception by changing how issues and problems are descriptively phrased.

Typically, the two-sided approach to persuasion will change attitudes and behavior more effectively than the one-sided approach, especially if the audience is well informed on the issue.

Research on the persuasive use of evidence shows that

Cognitive dissonance is triggered by

You enhance your credibility as a speaker presenting a persuasive message by

Some fear appeals can be too graphic and repugnant, negating effective persuasion.

It is ethically wrong to use emotional appeals.

When Obama called statistics on economic recovery "steady growth" but Trump called it "evidence of failure and incompetence," they were both using framing as a persuasive strategy.

Fear appeals as a persuasive strategy are likely to be effective only if

Some fear appeals may not be effective because what frightens you may not frighten others in your audience.

Cognitive dissonance is the only truly effective persuasive strategy that can change the minds of true believers.

Communication Competence and Public Speaking

Speech Anxiety

Audience Analysis and Topic Selection

Gathering Material

Using Supporting Materials Effectively

Attention: Getting People to Listen

Introductions and Conclusions

Outlining and Organizing Speeches

Speaking Style: Using Language

Delivering Your Speech

Visual Aids

Skepticism: Becoming Critical Thinking Speakers and Listeners

Argument, Reasoning, and Evidence

Informative Speaking

Foundations of Persuasive Speaking

Speeches for Special Occasions

Filters