Question 1

The merging of the ad industry and the movie industry represents which of the 7 C's?

Accepted Answer

A)  convergence 
B)  community 
C)  content-driven 
D)  chaos 
E)  cooperation 
A)  convergence 
B)  community 
C)  content-driven 
D)  chaos 
E)  cooperation

Question 2

Which of the following should a marketer do before executing a social media strategy?

Accepted Answer

A)  set goals 
B)  determine the social media behavior of the target 
C)  set up a Facebook page 
D)  film a YouTube video 
E)  both a and b
Questions 
A)  set goals 
B)  determine the social media behavior of the target 
C)  set up a Facebook page 
D)  film a YouTube video 
E)  both a and b
Questions

Question 3

Which of the following is NOT digital content as described in chapter one?

Accepted Answer

A)  blogs 
B)  white papers 
C)  videos 
D)  photos 
E)  Facebook 
A)  blogs 
B)  white papers 
C)  videos 
D)  photos 
E)  Facebook

Question 4

Which of the following is an example of media convergence?

Accepted Answer

A)  The flow of Twitter posts merges with Facebook newsfeeds 
B)  ads for McDonalds mimick ads for Burger King 
C)  social media companies sell advertising space to companies 
D)  the film industry and the advertising industry offer new services to customers using elements of both 
E)  Steven King releases his new novel on his website and does not sell it on Amazon 
A)  The flow of Twitter posts merges with Facebook newsfeeds 
B)  ads for McDonalds mimick ads for Burger King 
C)  social media companies sell advertising space to companies 
D)  the film industry and the advertising industry offer new services to customers using elements of both 
E)  Steven King releases his new novel on his website and does not sell it on Amazon

Question 5

How has Facebook changed since brands started using it for their strategies?

Accepted Answer

A)  Facebook no longer allows firms to host pages 
B)  Facebook does not send all company posts to those who 'like' or follow the company 
C)  Facebook will not run ads aimed at their user base 
D)  Facebook limits the information brands can access about customers 
E)  Facebook takes a percentage of the sales a company makes when customers click through to a website from Facebook 
A)  Facebook no longer allows firms to host pages 
B)  Facebook does not send all company posts to those who 'like' or follow the company 
C)  Facebook will not run ads aimed at their user base 
D)  Facebook limits the information brands can access about customers 
E)  Facebook takes a percentage of the sales a company makes when customers click through to a website from Facebook

The merging of the ad industry and the movie industry represents which of the 7 C's?

Which of the following should a marketer do before executing a social media strategy?

Which of the following is NOT digital content as described in chapter one?

Which of the following is an example of media convergence?

How has Facebook changed since brands started using it for their strategies?

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters

Exam 1: The New Digital Landscape

The merging of the ad industry and the movie industry represents which of the 7 C's?

Which of the following should a marketer do before executing a social media strategy?

Which of the following is NOT digital content as described in chapter one?

Which of the following is an example of media convergence?

How has Facebook changed since brands started using it for their strategies?

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters