Question 1

Which type of promotion typical involves one-to-one contact?

Accepted Answer

A)  personal selling 
B)  advertising 
C)  public relations 
D)  sales promotion 
E)  sponsorship 
A)  personal selling 
B)  advertising 
C)  public relations 
D)  sales promotion 
E)  sponsorship A

Question 2

A deal prone customer:

Accepted Answer

A)  purchases a lot of a particular category 
B)  is loyal to one brand 
C)  buys when there are promotions 
D)  creates content for brands 
E)  buys little 
A)  purchases a lot of a particular category 
B)  is loyal to one brand 
C)  buys when there are promotions 
D)  creates content for brands 
E)  buys little C

Question 3

Which of the following is an internal pricing factor?

Accepted Answer

A)  competitors 
B)  suppliers 
C)  channel members 
D)  costs 
E)  demand 
A)  competitors 
B)  suppliers 
C)  channel members 
D)  costs 
E)  demand D

Question 4

Landing pages are:

Accepted Answer

A)  good websites 
B)  social media pages 
C)  special web pages attached to links 
D)  airline blogs 
E)  collections of tweets from major companies 
A)  good websites 
B)  social media pages 
C)  special web pages attached to links 
D)  airline blogs 
E)  collections of tweets from major companies

Question 5

Which of the following best represents a reference price?

Accepted Answer

A)  the list price for a car 
B)  a premium price charged by named brands 
C)  a price customers expect 
D)  an everyday low price 
E)  the warehouse price 
A)  the list price for a car 
B)  a premium price charged by named brands 
C)  a price customers expect 
D)  an everyday low price 
E)  the warehouse price

Question 6

What promotions can be best executed with a mobile marketing strategy? Give an example.

Accepted Answer

Mobile marketing offers a wide range of

Question 7

How does Facebook make money?

Accepted Answer

A)  subscription 
B)  advertising 
C)  % of vendor sales 
D)  both a and b 
E)  all of the above 
A)  subscription 
B)  advertising 
C)  % of vendor sales 
D)  both a and b 
E)  all of the above

Question 8

Uber increases prices when there is high demand for taxi services. This is known as:

Accepted Answer

A)  price skimming 
B)  social pricing 
C)  price sensitivity 
D)  framing 
E)  surge pricing 
A)  price skimming 
B)  social pricing 
C)  price sensitivity 
D)  framing 
E)  surge pricing

Question 9

Why are large discounts counterproductive for a marketing strategy?

Accepted Answer

A)  they devalue the brand 
B)  people don't like them 
C)  they lower the quality of the product 
D)  marketers can't track them 
E)  they are profitable 
A)  they devalue the brand 
B)  people don't like them 
C)  they lower the quality of the product 
D)  marketers can't track them 
E)  they are profitable

Question 10

When marketers price relative to people's perceptions of pricing they are using which technique?

Accepted Answer

A)  price skimming 
B)  social pricing 
C)  price sensitivity 
D)  framing 
E)  surge pricing 
A)  price skimming 
B)  social pricing 
C)  price sensitivity 
D)  framing 
E)  surge pricing

Question 11

Dataviz offers Docs to Go for free in the hopes that you will buy the premium version. This is an example of:

Accepted Answer

A)  price skimming 
B)  price penetration 
C)  freemium 
D)  price sensitivity 
E)  more than one of the above is true 
A)  price skimming 
B)  price penetration 
C)  freemium 
D)  price sensitivity 
E)  more than one of the above is true

Question 12

How does Spotify make money?

Accepted Answer

A)  subscription 
B)  advertising 
C)  % of vendor sales 
D)  both a and b 
E)  all of the above 
A)  subscription 
B)  advertising 
C)  % of vendor sales 
D)  both a and b 
E)  all of the above

Question 13

Describe three types of promotions and how you might execute the strategy in social media.

Accepted Answer

1. Discount promotions: This type of pro

Question 14

Which of the following represents User Generated Content (UGC):

Accepted Answer

A)  posts in social media 
B)  television ads 
C)  print campaigns 
D)  online reviews 
E)  more than one of the above is true 
A)  posts in social media 
B)  television ads 
C)  print campaigns 
D)  online reviews 
E)  more than one of the above is true

Question 15

Why is couponing NOT considered a strong lead promotion for a brand?

Accepted Answer

A)  because it focuses on customers 
B)  it can lead to purchases 
C)  it is expensive to execute 
D)  it is not effective for certain targets 
E)  it leads to lower perceptions of quality 
A)  because it focuses on customers 
B)  it can lead to purchases 
C)  it is expensive to execute 
D)  it is not effective for certain targets 
E)  it leads to lower perceptions of quality

Question 16

Apple tends to introduce products at a very high price due to which strategy?

Accepted Answer

A)  price skimming 
B)  price penetration 
C)  freemium 
D)  price sensitivity 
E)  more than one of the above is true 
A)  price skimming 
B)  price penetration 
C)  freemium 
D)  price sensitivity 
E)  more than one of the above is true

Question 17

Which of the following is an indirectly paid for form of promotion?

Accepted Answer

A)  personal selling 
B)  advertising 
C)  public relations 
D)  sales promotion 
E)  sponsorship 
A)  personal selling 
B)  advertising 
C)  public relations 
D)  sales promotion 
E)  sponsorship

Question 18

Your company, Dyson sells vacuum cleaners and fans in home stores such as Bed Bath and Beyond and Home Depot. How can you use your mobile strategy to influence price shoppers?

Accepted Answer

To influence price shoppers through a mo

Question 19

Why do mobile media affect the pricing strategies of firms?

Accepted Answer

A)  because mobile raises the cost of doing business 
B)  because competitors can no longer know your costs 
C)  because prices are transparent 
D)  because the mobile marketplace is inherently more expensive to customers 
E)  because mobile marketers use yield pricing 
A)  because mobile raises the cost of doing business 
B)  because competitors can no longer know your costs 
C)  because prices are transparent 
D)  because the mobile marketplace is inherently more expensive to customers 
E)  because mobile marketers use yield pricing

Question 20

Which of the following is NOT part of the original promotional mix?

Accepted Answer

A)  advertising 
B)  social media 
C)  sales promotion 
D)  personal selling 
E)  public relations 
A)  advertising 
B)  social media 
C)  sales promotion 
D)  personal selling 
E)  public relations

Which type of promotion typical involves one-to-one contact?

A deal prone customer:

Which of the following is an internal pricing factor?

Landing pages are:

Which of the following best represents a reference price?

What promotions can be best executed with a mobile marketing strategy? Give an example.

How does Facebook make money?

Uber increases prices when there is high demand for taxi services. This is known as:

Why are large discounts counterproductive for a marketing strategy?

When marketers price relative to people's perceptions of pricing they are using which technique?

Dataviz offers Docs to Go for free in the hopes that you will buy the premium version. This is an example of:

How does Spotify make money?

Describe three types of promotions and how you might execute the strategy in social media.

Which of the following represents User Generated Content (UGC):

Why is couponing NOT considered a strong lead promotion for a brand?

Apple tends to introduce products at a very high price due to which strategy?

Which of the following is an indirectly paid for form of promotion?

Your company, Dyson sells vacuum cleaners and fans in home stores such as Bed Bath and Beyond and Home Depot. How can you use your mobile strategy to influence price shoppers?

Why do mobile media affect the pricing strategies of firms?

Which of the following is NOT part of the original promotional mix?

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters

Exam 6: Pricing and Promoting

Which type of promotion typical involves one-to-one contact?

A deal prone customer:

Which of the following is an internal pricing factor?

Landing pages are:

Which of the following best represents a reference price?

What promotions can be best executed with a mobile marketing strategy? Give an example.

How does Facebook make money?

Uber increases prices when there is high demand for taxi services. This is known as:

Why are large discounts counterproductive for a marketing strategy?

When marketers price relative to people's perceptions of pricing they are using which technique?

Dataviz offers Docs to Go for free in the hopes that you will buy the premium version. This is an example of:

How does Spotify make money?

Describe three types of promotions and how you might execute the strategy in social media.

Which of the following represents User Generated Content (UGC):

Why is couponing NOT considered a strong lead promotion for a brand?

Apple tends to introduce products at a very high price due to which strategy?

Which of the following is an indirectly paid for form of promotion?

Your company, Dyson sells vacuum cleaners and fans in home stores such as Bed Bath and Beyond and Home Depot. How can you use your mobile strategy to influence price shoppers?

Why do mobile media affect the pricing strategies of firms?

Which of the following is NOT part of the original promotional mix?

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters