Question 1

To earn a Flock to Unlock incentive a customer has to:

Accepted Answer

A)  sign up for Twitter 
B)  provide an email address to the marketer 
C)  find the promotion on Facebook 
D)  retweet an offer 
E)  "like" the brand 
A)  sign up for Twitter 
B)  provide an email address to the marketer 
C)  find the promotion on Facebook 
D)  retweet an offer 
E)  "like" the brand

Question 2

Which type of shopper buys for functionality rather than luxury?

Accepted Answer

A)  utilitarian 
B)  hedonistic 
C)  average 
D)  discount 
E)  lazy 
A)  utilitarian 
B)  hedonistic 
C)  average 
D)  discount 
E)  lazy

Question 3

Which of the following is an example of inbound marketing?

Accepted Answer

A)  Jerry contacts 5 prospects 
B)  Philip's blog includes a comments section 
C)  Exxon Mobile prepares a white paper on oil exploration that is downloadable with an email address 
D)  LinkedIn offers sales people access to customer emails and account information 
E)  sales representatives run ads in trade magazines emphasizing discounts and customer service 
A)  Jerry contacts 5 prospects 
B)  Philip's blog includes a comments section 
C)  Exxon Mobile prepares a white paper on oil exploration that is downloadable with an email address 
D)  LinkedIn offers sales people access to customer emails and account information 
E)  sales representatives run ads in trade magazines emphasizing discounts and customer service

Question 4

The most common form of sales promotion in the USA is:

Accepted Answer

A)  coupons 
B)  samples 
C)  gifts 
D)  premiums 
E)  bonus packs 
A)  coupons 
B)  samples 
C)  gifts 
D)  premiums 
E)  bonus packs

Question 5

Coupons, premiums and gifts represent which aspect of the promotional mix?

Accepted Answer

A)  advertising 
B)  selling 
C)  sales promotion 
D)  sponsorship 
E)  public relations 
A)  advertising 
B)  selling 
C)  sales promotion 
D)  sponsorship 
E)  public relations

To earn a Flock to Unlock incentive a customer has to:

Which type of shopper buys for functionality rather than luxury?

Which of the following is an example of inbound marketing?

The most common form of sales promotion in the USA is:

Coupons, premiums and gifts represent which aspect of the promotional mix?

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters

Exam 6: Pricing and Promoting

To earn a Flock to Unlock incentive a customer has to:

Which type of shopper buys for functionality rather than luxury?

Which of the following is an example of inbound marketing?

The most common form of sales promotion in the USA is:

Coupons, premiums and gifts represent which aspect of the promotional mix?

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters