Question 1

Which country has the lowest smart phone penetration (as a percentage of the population)?

Accepted Answer

A)  US 
B)  UK 
C)  S. Korea 
D)  Mexico 
E)  China 
A)  US 
B)  UK 
C)  S. Korea 
D)  Mexico 
E)  China

Question 2

The task that most often begins on a smartphone before migrating to a desktop is:

Accepted Answer

A)  searching for information 
B)  shopping 
C)  watching TV and movie 
D)  trip planning 
E)  browsing the web 
A)  searching for information 
B)  shopping 
C)  watching TV and movie 
D)  trip planning 
E)  browsing the web

Question 3

Which of the following is NOT necessarily an element of an SMS campaign?

Accepted Answer

A)  a short code 
B)  a key word 
C)  a return message 
D)  an aggregator 
E)  an application service provider 
A)  a short code 
B)  a key word 
C)  a return message 
D)  an aggregator 
E)  an application service provider

Question 4

Which of the following is not possible in terms of meeting a goal using mobile?

Accepted Answer

A)  grow web traffic 
B)  improve search engine rankings 
C)  drive store visits 
D)  engage customers 
E)  all of the above are possible 
A)  grow web traffic 
B)  improve search engine rankings 
C)  drive store visits 
D)  engage customers 
E)  all of the above are possible

Question 5

Which is more effective, SMS or QR codes for executing a strategy? Give an example of a strategy that would be better executed in SMS over QR codes.

Accepted Answer

The effectiveness of SMS (Short Message

Question 6

Why do most marketers hire agencies to manage their SMS campaigns?

Accepted Answer

A)  because SMS requires one to negotiate with carriers 
B)  because the Common Short Code Administration only works with providers 
C)  the FTC requires the use of agencies 
D)  it saves money 
E)  none of the above 
A)  because SMS requires one to negotiate with carriers 
B)  because the Common Short Code Administration only works with providers 
C)  the FTC requires the use of agencies 
D)  it saves money 
E)  none of the above

Question 7

Which of the following statements is TRUE?

Accepted Answer

A)  phones and tablets are used the same way by people 
B)  email is not a type of mobile marketing 
C)  phones and tablets are within arms reach 24/7 for over 90% of the population 
D)  tablets are used more for entertainment than phones 
E)  tables are carried to keep in touch 
A)  phones and tablets are used the same way by people 
B)  email is not a type of mobile marketing 
C)  phones and tablets are within arms reach 24/7 for over 90% of the population 
D)  tablets are used more for entertainment than phones 
E)  tables are carried to keep in touch

Question 8

Which is NOT true about the mobile web?

Accepted Answer

A)  phones automatically display mobile sites when available 
B)  when mobile sites are not available an error message appears to the user 
C)  responsive design means that mobile sites display like web pages 
D)  sites with responsive design have layouts that shift with display sizes 
E)  adaptively designed sites do not show on mobile devices 
A)  phones automatically display mobile sites when available 
B)  when mobile sites are not available an error message appears to the user 
C)  responsive design means that mobile sites display like web pages 
D)  sites with responsive design have layouts that shift with display sizes 
E)  adaptively designed sites do not show on mobile devices

Question 9

Which is TRUE about mobile?

Accepted Answer

A)  every brand should have a mobile strategy 
B)  brands should consider mobile advertising for search engine optimization 
C)  brands should evaluate goals before considering mobile 
D)  mobile apps are better than the mobile web for search engine optimization 
E)  brands can't optimize mobile search 
A)  every brand should have a mobile strategy 
B)  brands should consider mobile advertising for search engine optimization 
C)  brands should evaluate goals before considering mobile 
D)  mobile apps are better than the mobile web for search engine optimization 
E)  brands can't optimize mobile search

Which country has the lowest smart phone penetration (as a percentage of the population)?

The task that most often begins on a smartphone before migrating to a desktop is:

Which of the following is NOT necessarily an element of an SMS campaign?

Which of the following is not possible in terms of meeting a goal using mobile?

Which is more effective, SMS or QR codes for executing a strategy? Give an example of a strategy that would be better executed in SMS over QR codes.

Why do most marketers hire agencies to manage their SMS campaigns?

Which of the following statements is TRUE?

Which is NOT true about the mobile web?

Which is TRUE about mobile?

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Examining Metrics

Legal Matters

Filters

Exam 11: Mobile Touchpoints

Which country has the lowest smart phone penetration (as a percentage of the population)?

The task that most often begins on a smartphone before migrating to a desktop is:

Which of the following is NOT necessarily an element of an SMS campaign?

Which of the following is not possible in terms of meeting a goal using mobile?

Which is more effective, SMS or QR codes for executing a strategy? Give an example of a strategy that would be better executed in SMS over QR codes.

Why do most marketers hire agencies to manage their SMS campaigns?

Which of the following statements is TRUE?

Which is NOT true about the mobile web?

Which is TRUE about mobile?

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Examining Metrics

Legal Matters

Filters