Question 1

Which of the following sites provides information on bloggers?

Accepted Answer

A)  SEM Rush 
B)  Klout 
C)  Talltweets 
D)  Google Trends 
E)  TechCrunch 
A)  SEM Rush 
B)  Klout 
C)  Talltweets 
D)  Google Trends 
E)  TechCrunch

Question 2

You would like to determine the sites that your competitor links to and the sites that link to your competitor along with the bloggers that write about your competitor. Which site would you use?

Accepted Answer

A)  IceRocket 
B)  TechCrunch 
C)  Inky Bee 
D)  Open Site Explorer 
E)  Google Analytics 
A)  IceRocket 
B)  TechCrunch 
C)  Inky Bee 
D)  Open Site Explorer 
E)  Google Analytics

Question 3

A situation analysis is written about which type of entity?

Accepted Answer

A)  an advertisement 
B)  a social network 
C)  an ad campaign 
D)  a company 
E)  a situation 
A)  an advertisement 
B)  a social network 
C)  an ad campaign 
D)  a company 
E)  a situation

Question 4

You would like to conduct a situation analysis for Baskin and Robbins Ice Cream Stores. How would you go about collecting information and what types of information would you need?

Accepted Answer

To conduct a situation analysis for Bask

Which of the following sites provides information on bloggers?

You would like to determine the sites that your competitor links to and the sites that link to your competitor along with the bloggers that write about your competitor. Which site would you use?

A situation analysis is written about which type of entity?

You would like to conduct a situation analysis for Baskin and Robbins Ice Cream Stores. How would you go about collecting information and what types of information would you need?

The New Digital Landscape

Identifying Customers

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters

Exam 3: Discovering Insights

Which of the following sites provides information on bloggers?

You would like to determine the sites that your competitor links to and the sites that link to your competitor along with the bloggers that write about your competitor. Which site would you use?

A situation analysis is written about which type of entity?

You would like to conduct a situation analysis for Baskin and Robbins Ice Cream Stores. How would you go about collecting information and what types of information would you need?

The New Digital Landscape

Identifying Customers

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters