Question 1

People who adopt a new technology first are called:

Accepted Answer

A)  early adopters 
B)  early majority 
C)  innovators 
D)  industrials 
E)  interested 
A)  early adopters 
B)  early majority 
C)  innovators 
D)  industrials 
E)  interested

Question 2

Which of the following represents the message creator in the basic communications model?

Accepted Answer

A)  encoder 
B)  decoder 
C)  audience 
D)  feedback 
E)  noise 
A)  encoder 
B)  decoder 
C)  audience 
D)  feedback 
E)  noise

Question 3

Which is TRUE about multitasking?

Accepted Answer

A)  young adults are significantly better at multitasking than older adults 
B)  brains can process multiple bundles of information at one time 
C)  people who are good at multitasking are quicker at switching between tasks 
D)  multitasking did not exist prior to social media 
E)  multitasking is defined as the use of a cell phone and computer at the same time 
A)  young adults are significantly better at multitasking than older adults 
B)  brains can process multiple bundles of information at one time 
C)  people who are good at multitasking are quicker at switching between tasks 
D)  multitasking did not exist prior to social media 
E)  multitasking is defined as the use of a cell phone and computer at the same time

Question 4

A pack of toilet paper comes with 500 two ply sheets per roll. Which type of attribute does this represent?

Accepted Answer

A)  search 
B)  experience 
C)  characteristic 
D)  unsought 
E)  focused 
A)  search 
B)  experience 
C)  characteristic 
D)  unsought 
E)  focused

Question 5

Flash leather and dayglo handbags have bright colors and are noticed in public because of the animal prints. Which aspect of the new product adoption process is this example?

Accepted Answer

A)  relative advantage 
B)  trialability 
C)  lifestyle fit 
D)  observability 
E)  individual decision 
A)  relative advantage 
B)  trialability 
C)  lifestyle fit 
D)  observability 
E)  individual decision

Question 6

Carla wants to buy a extra battery for her camera and she remembers that she purchased the camera at Best Buy. What is she doing?

Accepted Answer

A)  external cuing 
B)  external search 
C)  internal search 
D)  post purchase evaluation 
E)  internal cuing 
A)  external cuing 
B)  external search 
C)  internal search 
D)  post purchase evaluation 
E)  internal cuing

People who adopt a new technology first are called:

Which of the following represents the message creator in the basic communications model?

Which is TRUE about multitasking?

A pack of toilet paper comes with 500 two ply sheets per roll. Which type of attribute does this represent?

Flash leather and dayglo handbags have bright colors and are noticed in public because of the animal prints. Which aspect of the new product adoption process is this example?

Carla wants to buy a extra battery for her camera and she remembers that she purchased the camera at Best Buy. What is she doing?

The New Digital Landscape

Identifying Customers

Discovering Insights

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters

Exam 4: Rethinking Consumption

People who adopt a new technology first are called:

Which of the following represents the message creator in the basic communications model?

Which is TRUE about multitasking?

A pack of toilet paper comes with 500 two ply sheets per roll. Which type of attribute does this represent?

Flash leather and dayglo handbags have bright colors and are noticed in public because of the animal prints. Which aspect of the new product adoption process is this example?

Carla wants to buy a extra battery for her camera and she remembers that she purchased the camera at Best Buy. What is she doing?

The New Digital Landscape

Identifying Customers

Discovering Insights

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters