Exam 13: Global Market Opportunity Assessment

When determining a product's potential in numerous foreign markets, it is usually best to assume that buyers have identical needs and purchasing habits across the markets.

Describe the various types of partners an international firm might adopt when expanding internationally. How can a business partner affect a company's sales potential?

Which of the following is the most likely source for foreign market information, assessments, and statistics?

Describe the four factors that contribute to the likelihood of success for a product or service in an international market.

Trade audits may provide managers insight regarding ________.

Focal firms that intend to sell their trademark and copyrights typically work with foreign licensing partners instead of franchisors.

An efficient method of gathering information about a target market is to introduce a product at an industry trade fair.

According to the Emerging Market Potential Indicators index, ________ is an indicator of market intensity.

According to the Emerging Market Potential Indicators index, ________ is an indicator of market size.

Market intensity is defined as the size and growth rate of the country's middle class.

All You Cosmetics (Scenario) Executives of All You Cosmetics Company, a Canadian company, have hired a consulting firm, Brown and Associates, to identify foreign markets that might be appropriate for internationalization. Brown consultants have been working for two weeks with All You managers to identify the best foreign markets for the Canadian cosmetics company, which specializes in organic cosmetics and skin care products. So far, Brown consultants have narrowed down the list of countries to fifteen. However, the consultants need to eliminate unattractive markets and reduce the list to five nations, which will then be researched more closely. -Which of the following factors should most likely be considered by Brown consultants as they screen countries for All You Cosmetics?

Which of the following dimensions refers to the buying power of the country's residents?

Explain the four factors contributing to product suitability for international markets, and describe how these factors can help an international firm with a gradual elimination screening methodology.

Which of the following is management's goal when utilizing gradual elimination?

Happy Pet Internationalization (Scenario) Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations to the EU. The market research conducted by the company identified several established pet product manufacturing companies. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into the EU. She believes internationalizing in the EU is not profitable because of the presence of these established competitors. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize. -Which of the following most likely supports the opinion of Beth Schultz over the opinion of Edward O'Neal?

Screening countries to identify attractive target markets is the first step toward internationalization.

The proportion of a country's population concentrated in cities is referred to as ________.

Australian Business Partner (Scenario) The Coffee Cup Corporation (CCC) is a large U.S.-based coffee retailer with stores across America. After months of research, CCC executives have decided to open their first international store in Sydney, Australia. CCC managers have been assigned the task of selecting an appropriate Australian business partner for the coffee company. CCC managers flew to Sydney to interview potential business partners, and they have narrowed the list to three. -Which of the following statements most likely supports CCC managers selecting Business Partner Y instead of Business Partner Z?

Which of the following is a primary question to ask when attempting to determine a product's potential in a foreign market?

Describe the variables used to identify the best markets for FDI entry. Which countries are popular for FDI entry? Why are they popular?