Exam 13: Global Market Opportunity Assessment

Which of the following will be accomplished by potential exporters who are involved in studying import statistics?

According to the indexing and ranking method for choosing the most promising target market, the researcher assigns scores to countries based on their overall market attractiveness.

Ongoing globalization has reduced the cost and risk of entering foreign markets.

Exporting, FDI, and sourcing all have identical screening criteria.

Explain why it is especially critical for a firm to select the most appropriate market for its product or service during the primary stage of internationalization. What are the negative consequences of making a poor market selection for firms planning to globalize through FDI?

CORE is a diagnostic tool mainly used by managers to choose qualified business partners.

Estimates of company sales potential provide managers with the information necessary to select the most appropriate business partners.

Assessing the firm's product's market demand should be done before analyzing its readiness to internationalize.

While estimating company sales potential, managers may make multiple estimates based on best-case, worst-case, and most-likely case scenarios.

A car-rental agency that was planning to internationalize its operations would most likely select a(n) ________.

Happy Pet Internationalization (Scenario) Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations to the EU. The market research conducted by the company identified several established pet product manufacturing companies. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into the EU. She believes internationalizing in the EU is not profitable because of the presence of these established competitors. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize. -Which of the following questions would be more important for Happy Pet executives to evaluate when determining the firm's readiness to internationalize?

Which of the following processes involves evaluation of a firm's strengths, weaknesses, opportunities, and threats?

Assessing organizational readiness and product readiness occurs only in the initial stage of the process to determine a firm's international readiness.

Describe the purpose of CORE. How does it aid managers? Provide an example of an organization that benefited from CORE.

The buying power of the country's residents is termed as ________.

Which of the following is an acronym for a diagnostic tool used by organizations to determine international readiness?

CORE, a diagnostic tool, is the sole property of the U.S. Department of Commerce.

________ refer to cross-border business alliance whereby partnering firms pool their resources and share costs and risks to undertake a new business venture.

Which of the following market research tools relies on known information about one product to infer the market potential of another product?

Private consumption as a percentage of GDP is used to measure ________.