Question 1

Discuss six principles to keep in mind when designing visuals regarding the aesthetic and symbolic aspects of graphic art.

Accepted Answer

(1) Consistency: Readers view a series o

Question 2

U.S. government research shows that about ________ percent of the adult population in the U.S. has the literacy skills needed for success in today's workplace.

Accepted Answer

A)  50 
B)  10 
C)  75 
D)  1 
A)  50 
B)  10 
C)  75 
D)  1

Question 3

One of the most common visuals in many business documents is the table. What six guidelines should you follow to make your tables easy for audiences to read?

Accepted Answer

(1) Use common, understandable units, an

Question 4

In business reports, it is best to place each visual

Accepted Answer

A)  together with other visuals at the end of each chapter. 
B)  together with other visuals in an appendix at the end of the report. 
C)  within, beside, or immediately after the paragraph it illustrates. 
D)  just before the paragraph referring to it. 
A)  together with other visuals at the end of each chapter. 
B)  together with other visuals in an appendix at the end of the report. 
C)  within, beside, or immediately after the paragraph it illustrates. 
D)  just before the paragraph referring to it.

Question 5

When it comes to using photographs in business communication, learning basic functions such as how to crop an image is

Accepted Answer

A)  helpful, since it can improve the effectiveness of your messages. 
B)  too difficult for most people. 
C)  best left to professional designers. 
D)  worthwhile only if you tend to rely more heavily on images than on text. 
A)  helpful, since it can improve the effectiveness of your messages. 
B)  too difficult for most people. 
C)  best left to professional designers. 
D)  worthwhile only if you tend to rely more heavily on images than on text.

Question 6

When preparing a line chart, keep in mind that you should

Accepted Answer

A)  never include negative numbers on the vertical axis. 
B)  never leave out increments from the vertical axis. 
C)  be especially careful to avoid distorting the data. 
D)  all of the above. 
A)  never include negative numbers on the vertical axis. 
B)  never leave out increments from the vertical axis. 
C)  be especially careful to avoid distorting the data. 
D)  all of the above.

Question 7

A surface chart is

Accepted Answer

A)  a type of three-dimensional pie chart. 
B)  a form of line chart in which all the lines add up to the top line. 
C)  used to show interrelationships within an organization. 
D)  a type of map showing various terrains. 
A)  a type of three-dimensional pie chart. 
B)  a form of line chart in which all the lines add up to the top line. 
C)  used to show interrelationships within an organization. 
D)  a type of map showing various terrains.

Question 8

To track your team's progress toward completing an important project, you should use

Accepted Answer

A)  an organizational chart. 
B)  a pie chart. 
C)  a Gantt chart. 
D)  a pictogram. 
A)  an organizational chart. 
B)  a pie chart. 
C)  a Gantt chart. 
D)  a pictogram.

Question 9

U.S. government research suggests that only half of the adult population in the U.S. now has the literacy skills needed for success in the workplace.

Accepted Answer

A) True 
 B)False

Question 10

Briefly explain the difference between descriptive titles and informative titles for visuals, and provide an example of each.

Accepted Answer

Informative titles do more than simply i

Question 11

Using video to enhance business messages

Accepted Answer

A)  has become difficult and expensive, since audiences now have such high expectations. 
B)  is effective for tech-savvy audiences, but a turn-off for most others. 
C)  is easier than ever, thanks to low-cost video cameras and video sharing sites such as YouTube. 
D)  is generally a bad idea, since it takes away from the main idea. 
A)  has become difficult and expensive, since audiences now have such high expectations. 
B)  is effective for tech-savvy audiences, but a turn-off for most others. 
C)  is easier than ever, thanks to low-cost video cameras and video sharing sites such as YouTube. 
D)  is generally a bad idea, since it takes away from the main idea.

Question 12

What is "chartjunk"?

Accepted Answer

"Chartjunk" refers to any deco

Question 13

A bar chart would be particularly useful for

Accepted Answer

A)  illustrating what percentages of a company's monthly budget are spent on utilities and other expenses. 
B)  showing the stages in production of a jet engine. 
C)  depicting links between employees at a large firm. 
D)  comparing sales totals of three breakfast cereals from 2007 to 2009. 
A)  illustrating what percentages of a company's monthly budget are spent on utilities and other expenses. 
B)  showing the stages in production of a jet engine. 
C)  depicting links between employees at a large firm. 
D)  comparing sales totals of three breakfast cereals from 2007 to 2009.

Question 14

When preparing numerical tables, you should

Accepted Answer

A)  use at least three colors to hold the audience's attention. 
B)  be sure to identify the units you are using. 
C)  use a font no larger than 9 points. 
D)  do all of the above. 
A)  use at least three colors to hold the audience's attention. 
B)  be sure to identify the units you are using. 
C)  use a font no larger than 9 points. 
D)  do all of the above.

Question 15

In a line chart, what do the vertical and horizontal axes normally illustrate?

Accepted Answer

The vertical axis normally sho

Question 16

The best visual for illustrating a manufacturer's quality control process would be a

Accepted Answer

A)  scatter diagram. 
B)  flowchart. 
C)  pie chart. 
D)  line chart. 
A)  scatter diagram. 
B)  flowchart. 
C)  pie chart. 
D)  line chart.

Question 17

The reference to a bar chart in your report on advertising costs should

Accepted Answer

A)  come on the page following the chart, and refer to it as "the abovementioned pie chart." 
B)  precede the chart. 
C)  include copyright information. 
D)  come directly after the chart itself appears. 
A)  come on the page following the chart, and refer to it as "the abovementioned pie chart." 
B)  precede the chart. 
C)  include copyright information. 
D)  come directly after the chart itself appears.

Question 18

A(n) ________ is a poor choice for noticing mathematical trends.

Accepted Answer

The answer of A(n) ________ is a poor choice for...

Question 19

A(n) ________ chart is a type of time line chart used to track progress toward completing a project.

Accepted Answer

The answer of A(n) ________ chart is a type of...

Question 20

Word tables are generally less useful than numerical ones.

Accepted Answer

A) True 
 B)False

Exam 12: Designing Visual Communication

Discuss six principles to keep in mind when designing visuals regarding the aesthetic and symbolic aspects of graphic art.

U.S. government research shows that about ________ percent of the adult population in the U.S. has the literacy skills needed for success in today's workplace.

One of the most common visuals in many business documents is the table. What six guidelines should you follow to make your tables easy for audiences to read?

In business reports, it is best to place each visual

When it comes to using photographs in business communication, learning basic functions such as how to crop an image is

When preparing a line chart, keep in mind that you should

A surface chart is

To track your team's progress toward completing an important project, you should use

U.S. government research suggests that only half of the adult population in the U.S. now has the literacy skills needed for success in the workplace.

Briefly explain the difference between descriptive titles and informative titles for visuals, and provide an example of each.

Using video to enhance business messages

What is "chartjunk"?

A bar chart would be particularly useful for

When preparing numerical tables, you should

In a line chart, what do the vertical and horizontal axes normally illustrate?

The best visual for illustrating a manufacturer's quality control process would be a

The reference to a bar chart in your report on advertising costs should

A(n) ________ is a poor choice for noticing mathematical trends.

A(n) ________ chart is a type of time line chart used to track progress toward completing a project.

Word tables are generally less useful than numerical ones.

Achieving Success Through Effective Business Communication

Mastering Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations With Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

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