Question 1

What is the "propaganda model," according to Herman and Chomsky's analysis of the media?

Accepted Answer

A)  The media is an open forum where diversity of opinion is prevalent. 
B)  The media serves at the beck-and-call of the viewers' interests. 
C)  The media are not controlled by any specific socioeconomic interest. 
D)  The media filters content to reduce or eliminate subversive views. 
A)  The media is an open forum where diversity of opinion is prevalent. 
B)  The media serves at the beck-and-call of the viewers' interests. 
C)  The media are not controlled by any specific socioeconomic interest. 
D)  The media filters content to reduce or eliminate subversive views.

Question 2

Which of the following approaches to the study of mass media focuses on the ownership and control of economic resources?

Accepted Answer

A)  media economics 
B)  political economy 
C)  cultural studies 
D)  critical ethnography 
A)  media economics 
B)  political economy 
C)  cultural studies 
D)  critical ethnography

Question 3

A major challenge facing newspapers is the Internet.

Accepted Answer

A) True 
 B)False

Question 4

What is the term for the approach to media effects that was pioneered by George Gerbner and his associates?

Accepted Answer

A)  ideology model 
B)  cultivation analysis 
C)  hegemony model 
D)  propaganda analysis 
A)  ideology model 
B)  cultivation analysis 
C)  hegemony model 
D)  propaganda analysis

Question 5

The prime minister of Canada calls a federal general election and is subsequently interviewed by the leading network news anchors. What term best categorizes the kind of news source the prime minister represents?

Accepted Answer

A)  original news source 
B)  extraordinary news source 
C)  official news source 
D)  expert news source 
A)  original news source 
B)  extraordinary news source 
C)  official news source 
D)  expert news source

Question 6

Which theoretical approach is associated with the idea that the media are part of a culture industry that functions to create mass deception?

Accepted Answer

A)  anarchist 
B)  postmodern 
C)  functionalist 
D)  critical 
A)  anarchist 
B)  postmodern 
C)  functionalist 
D)  critical

Question 7

According to Morley's study of British TV viewing, what was the most important factor accounting for differences in TV viewing?

Accepted Answer

A)  the viewing time 
B)  the program type 
C)  the viewer's age 
D)  the viewer's gender 
A)  the viewing time 
B)  the program type 
C)  the viewer's age 
D)  the viewer's gender

Question 8

According to the text, what do ordinary news sources do?

Accepted Answer

A)  speak objectively and in an unbiased way 
B)  deliver messages on behalf of an organization 
C)  counterbalance bias of mainstream media 
D)  personalize the harmful effects of bad news 
A)  speak objectively and in an unbiased way 
B)  deliver messages on behalf of an organization 
C)  counterbalance bias of mainstream media 
D)  personalize the harmful effects of bad news

Question 9

An advertiser is having problems buying advertising time on television because there are now so many channels to choose from, each with its own audience demographics. According to the text, this abundance of choice is in part due to what postmodern view of society?

Accepted Answer

A)  Societies are becoming more homogeneous. 
B)  Societies are becoming more fragmented. 
C)  Societies are becoming overly predictable. 
D)  Societies are becoming overexposed. 
A)  Societies are becoming more homogeneous. 
B)  Societies are becoming more fragmented. 
C)  Societies are becoming overly predictable. 
D)  Societies are becoming overexposed.

Question 10

According to the text, Facebook, MySpace and Twitter are examples of which of the following forms of media?

Accepted Answer

A)  interactive media 
B)  streamlined media 
C)  targeted media 
D)  communication media 
A)  interactive media 
B)  streamlined media 
C)  targeted media 
D)  communication media

Question 11

Ahmed goes online every night to connect with friends. His parents are concerned that he is isolating himself by not interacting with his friends face to face. However, research suggests that online interaction has specific benefits. According to the text, which of the following would NOT be considered a benefit of online interaction?

Accepted Answer

A)  Online interaction promotes interaction by removing risks and status barriers. 
B)  Online interaction uses interpersonal cues similar to those available in face-to-face interaction. 
C)  Online interaction can be emotionally supportive. 
D)  Online interaction can enhance identity expression. 
A)  Online interaction promotes interaction by removing risks and status barriers. 
B)  Online interaction uses interpersonal cues similar to those available in face-to-face interaction. 
C)  Online interaction can be emotionally supportive. 
D)  Online interaction can enhance identity expression.

Question 12

The Internet has provided the ability to "self-produce" news and music, with freedom from broadcasting and publishing controls. This shift in how news and music is produced has the potential to assist in overcoming which of the following?

Accepted Answer

A)  socialization 
B)  hegemony 
C)  persuasion 
D)  education 
A)  socialization 
B)  hegemony 
C)  persuasion 
D)  education

Question 13

According to the text, what is the nature of the interaction between television and its audience?

Accepted Answer

A)  Television delivers what audiences want or it goes off the air. 
B)  Television watchers are at the mercy of the shows' producers. 
C)  Audiences filter, interpret, and often challenge what they view. 
D)  Audiences are simply passive recipients of what they view. 
A)  Television delivers what audiences want or it goes off the air. 
B)  Television watchers are at the mercy of the shows' producers. 
C)  Audiences filter, interpret, and often challenge what they view. 
D)  Audiences are simply passive recipients of what they view.

Question 14

According to the text, which of the following media consumption patterns is most popular?

Accepted Answer

A)  television viewing 
B)  reading the daily news 
C)  surfing the Internet 
D)  listening to the radio 
A)  television viewing 
B)  reading the daily news 
C)  surfing the Internet 
D)  listening to the radio

Question 15

Vertical integration involves the control of resources and assets at different stages of production and distribution.

Accepted Answer

A) True 
 B)False

Question 16

What term best characterizes how diverse media programming allows individuals to personally construct understandings and identities?

Accepted Answer

A)  representation 
B)  vertical integration 
C)  framing 
D)  anachronism 
A)  representation 
B)  vertical integration 
C)  framing 
D)  anachronism

What is the "propaganda model," according to Herman and Chomsky's analysis of the media?

Which of the following approaches to the study of mass media focuses on the ownership and control of economic resources?

A major challenge facing newspapers is the Internet.

What is the term for the approach to media effects that was pioneered by George Gerbner and his associates?

The prime minister of Canada calls a federal general election and is subsequently interviewed by the leading network news anchors. What term best categorizes the kind of news source the prime minister represents?

Which theoretical approach is associated with the idea that the media are part of a culture industry that functions to create mass deception?

According to Morley's study of British TV viewing, what was the most important factor accounting for differences in TV viewing?

According to the text, what do ordinary news sources do?

An advertiser is having problems buying advertising time on television because there are now so many channels to choose from, each with its own audience demographics. According to the text, this abundance of choice is in part due to what postmodern view of society?

According to the text, Facebook, MySpace and Twitter are examples of which of the following forms of media?

The Internet has provided the ability to "self-produce" news and music, with freedom from broadcasting and publishing controls. This shift in how news and music is produced has the potential to assist in overcoming which of the following?

According to the text, what is the nature of the interaction between television and its audience?

According to the text, which of the following media consumption patterns is most popular?

Vertical integration involves the control of resources and assets at different stages of production and distribution.

What term best characterizes how diverse media programming allows individuals to personally construct understandings and identities?

Introduction to Sociology

Culture

Socialization

Gender and Sexuality

Social Stratification

Gender Inequality

Race and Ethnic Relations

Development and Underdevelopment

Families

Work and Occupations

Education

Religion

Deviance and Crime

Population and Urbanization

Sociology and the Environment

Health and Aging

Politics and Social Movements

Globalization

Research Methods

Networks, Groups, Bureaucracies, and Societies

Filters

Exam 5: Communication and Mass Media

What is the "propaganda model," according to Herman and Chomsky's analysis of the media?

Which of the following approaches to the study of mass media focuses on the ownership and control of economic resources?

A major challenge facing newspapers is the Internet.

What is the term for the approach to media effects that was pioneered by George Gerbner and his associates?

The prime minister of Canada calls a federal general election and is subsequently interviewed by the leading network news anchors. What term best categorizes the kind of news source the prime minister represents?

Which theoretical approach is associated with the idea that the media are part of a culture industry that functions to create mass deception?

According to Morley's study of British TV viewing, what was the most important factor accounting for differences in TV viewing?

According to the text, what do ordinary news sources do?

An advertiser is having problems buying advertising time on television because there are now so many channels to choose from, each with its own audience demographics. According to the text, this abundance of choice is in part due to what postmodern view of society?

According to the text, Facebook, MySpace and Twitter are examples of which of the following forms of media?

The Internet has provided the ability to "self-produce" news and music, with freedom from broadcasting and publishing controls. This shift in how news and music is produced has the potential to assist in overcoming which of the following?

According to the text, what is the nature of the interaction between television and its audience?

According to the text, which of the following media consumption patterns is most popular?

Vertical integration involves the control of resources and assets at different stages of production and distribution.

What term best characterizes how diverse media programming allows individuals to personally construct understandings and identities?

Introduction to Sociology

Culture

Socialization

Gender and Sexuality

Social Stratification

Gender Inequality

Race and Ethnic Relations

Development and Underdevelopment

Families

Work and Occupations

Education

Religion

Deviance and Crime

Population and Urbanization

Sociology and the Environment

Health and Aging

Politics and Social Movements

Globalization

Research Methods

Networks, Groups, Bureaucracies, and Societies

Filters