Exam 5: Communication and Mass Media

Unequal access to the Internet and other forms of media technologies may be creating a digital divide. Describe the current situation and offer solutions. Explore the issue in light of the evidence provided in this chapter.

Sandra's guilty pleasure is watching her favourite soap opera every afternoon. After the show is over, she calls Rebecca to discuss what happened that day. According to the text, why might she routinely discuss the show with her friend?

Because of strict laws, the news media, when reporting a story, are not allowed to create a sense of uncertainty about what will happen next.

A print media tycoon built his newspaper empire by going from one to 500 newspapers, and along the way he leased crown forest land, bought pulp and paper companies that supplied his newsprint, and bought trucking companies to deliver his papers. Which of the following business models did he use?

Virtual communities do not resemble real communities because the former lacks shared interests and values.

In a picture, there is a group of people divided by a long, narrow red carpet. Walking down the carpet is a woman in a white dress and a man in a tuxedo. What sociological term best explains why most Canadians would interpret this picture as a wedding?

After watching years of Criminal Minds episodes, Julie believes it would be a good idea to carry mace in her purse when she leaves her home to ensure her safety. Which of the following types of analysis would offer the best explanation for Julia's behaviour?

According to the text, what does a critical perspective on the media attempt to demonstrate?

Is Canada losing any hope of a distinct national identity as a consequence of U.S. cultural imperialism? Discuss.

What kind of business structure is represented by owning both a major league sports team and a cable channel outlet that broadcasts the team's games?

In the analysis of news sources, which category do corporate executives typically fall into?

When people play video games, they are transmitting and receiving messages. The flow of messages between the device and the user is best characterized by which of the following terms?

Historically, there has been a shift from time-biased media to space-biased media.

George Gerbner and his associates developed their theory of media effects through the analysis of which of the following types of mediums?

Nazi Germany was the first totalitarian state to use radio as a propaganda tool. Which of the following best characterizes this use of media?

Two groups of boys between the ages of 10 and 15 watched two hours of television and then played for an hour. One group watched violent television shows while the other group watched nonviolent shows. The results indicated that the boys who watched the violence would hit each other twice as often during the playtime as those who watched the nonviolent shows. What is one shortcoming of this type of experiment?

Ivana almost never uses the phone because she prefers using email to send messages. What is the common term sociologists use for this kind of interaction?

When Craig is in sitting in his living room in Toronto, Jane in her living room in Winnipeg, and Tina in her bedroom in Vancouver, all watching CTV National News at 11 p.m., what form of media are they subjecting themselves to?

According to the text, which of the following is considered a "news value"?

According to the text, which of the following reasons accounts for the decline of TV as the symbolic central point or "hearth" of the household?