Exam 6: Designing Organizations for the International Environment

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Discuss the three primary approaches to coordination and control as represented by Japanese, American, and European companies.

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Why has globalization and global experience in management become so important to organizations?

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Innovation refers to the quality of collaboration across organizational units.

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Under what conditions should an organization consider a global geographic structure as opposed to a global product structure?

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High uncertainty avoidance means that people accept inequality in power among institutions, organizations, and people.

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The global product structure works best when a division handles products that:

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List the benefits that result from interunit collaboration.

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When should a company begin using an international division? What problems are likely to be solved? As the company progresses in its international development, what problems will likely not be solved by this structure?

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Stage two is the global stage which means the company takes exports seriously and begins to think multidomestically.

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Some organizations create formal ____ positions to coordinate information and activities related to key customer accounts.

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All of the following are reasons why many organizations tap only a fraction of the potential that is available from cross-border transfer of knowledge and innovation, except:

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List the reasons why most organizations tap only a fraction of the potential that is available from the cross-border transfer of knowledge.

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In the ____ stage, an international division has replaced the export department, and specialists are hired to handle sales, service, and warehousing abroad.

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Low uncertainty avoidance means that people have a high tolerance for the unstructured, the unclear, and the unpredictable.

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The transnational model reflects the ultimate in both organizational complexity, with many diverse units, and organizational coordination, with mechanisms for integrating the varied parts.

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Case 6.0 It was reported in the Wall Street Journal that Ford Motor Co. was reorganizing to place its functions such as product development, sales, and engine/transmissions under their own executives with global authority. Alexander Trotman, chairman and CEO, wanted to create a structure that would avoid costly duplication in different parts of the world and that would foster Ford's developing models such as its Mondeo (Europe) and Contour (U.S.) which could sell worldwide with few modifications. Trotman wanted a company that was strong internationally in product development, manufacturing, and purchasing that could take advantage of where Ford's strength was around the world. The company had been organized geographically into three relatively independent divisions--Ford North America, Ford of Europe, and Ford Asia/Pacific. The new product cited above, the Mondeo and Contour, sapped $6 billion in development costs because of expensive coordination time between the sometimes-conflicting European and North American divisions. Elimination of duplication was a goal of the new structure. Simultaneously a new "program team facility" was being constructed so that all of Ford's new product development would be by teams. The new coupe Mustang was borne from an experimental cross-functional team that designed the product in less than three years compared to Ford's normal four to five year development cycle. Trotman emphasized that he wanted to change the process, not just the structure, by which new products were developed. Ford apparently found the team process convincing because the Mustang was developed on a budget about 30% lower than comparable project budgets. SOURCE: "Ford to Realign With a System of Global Chiefs," The Wall Street Journal, March 31, 1994, pages A3-A4. -Reference Case 6.0. In a general sense, what do you see as the primary differences between horizontal corporations and functionally organized corporations? Apply your observations to the Ford case and comment on any difficulties you might see in Ford being able to adopt the philosophy and behavior of a horizontal corporation as they made the structural change CEO Trotman outlined.

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Discuss the national value systems.

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The global matrix structure:

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Which type of international strategic alliance, if any, would you recommend for a business that wanted to gain entry into China? Explain the reasons behind your choice.

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Discuss each of the motivations for global expansion.

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