Exam 5: Short Workplace Messages and Digital Media

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Text and instant messaging are replacing e-mail for short internal communication.

(True/False)
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____________________ messaging is a popular means for exchanging brief messages in real time using a short message service (SMS) supplied by a cell phone service provider or a voice over Internet protocol (VoIP) service.

(Short Answer)
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____________ marketing is a term that depicts the rapid spread of online messages, much like infectious diseases that pass from person to person.

(Short Answer)
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As an employee or potential employee, you should think twice before posting anything online.

(True/False)
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Which of the following is not a social networking site?

(Multiple Choice)
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Social media messages have replaced e-mail messages within organizations and to external audiences.

(True/False)
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Businesses that have used wikis have found that work flow has diminished.

(True/False)
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The top digital media device being used to disseminate information today is podcasts.

(True/False)
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Which of these is the best recommendation for business communicators using e-mail?

(Multiple Choice)
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The major attraction of instant messaging (IM) in business is real-time communication with colleagues anywhere in the world as long as a cell phone signal or a Wi-Fi connection is available.

(True/False)
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Although blogs have proven to be an effective tool for some individuals, businesses are reluctant to use them because they are limited in the audiences that they reach.

(True/False)
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What is the best advice when preparing a memo as an e-mail attachment?

(Multiple Choice)
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Things You Need to Know is an effective title for a blog.

(True/False)
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Instant messaging and texting

(Multiple Choice)
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Businesses use social networking to

(Multiple Choice)
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How do companies use wikis?

(Multiple Choice)
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Jackson is sending an e-mail message about an important upcoming meeting. Which of the following represents the most effective subject line?

(Multiple Choice)
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In the body of a blog, avoid contractions and the use of numbers, bullets, or subheadings.

(True/False)
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A(n) ____________________ is a digital audio or video file that can be downloaded to a computer or watched on a smartphone.

(Short Answer)
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A wiki

(Multiple Choice)
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