Question 1

A form of law based on local customs, traditions, and precedents is:

Accepted Answer

A)  moral law 
B)  theocratic law 
C)  civil law 
D)  common law 
A)  moral law 
B)  theocratic law 
C)  civil law 
D)  common law

Question 2

If after an administrative hearing a company is still not satisfied with the ruling of the Federal Trade Commission (FTC), the next step is to:

Accepted Answer

A)  appeal the decision to the Court of Appeals 
B)  hold a hearing before the full FTC 
C)  appeal the decision to the Supreme Court 
D)  hold a hearing before an administrative law judge 
A)  appeal the decision to the Court of Appeals 
B)  hold a hearing before the full FTC 
C)  appeal the decision to the Supreme Court 
D)  hold a hearing before an administrative law judge

Question 3

In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:

Accepted Answer

A)  utilitarianism 
B)  individualism 
C)  hedonism 
D)  homeostasis 
A)  utilitarianism 
B)  individualism 
C)  hedonism 
D)  homeostasis

Question 4

Distributive justice concentrates on the fairness of rewards, punishments, and outcomes.

Accepted Answer

A) True 
 B)False

Question 5

If a company creates an impression that it is a sponsor of an event when it is not, it is called allusion marketing.

Accepted Answer

A) True 
 B)False

Question 6

Identify the primary concerns and criticisms of advertising.

Accepted Answer

1. Advertisements cause people to buy mo

Question 7

The National Advertising Division (NAD) of the Council of Better Business Bureaus becomes involved in all of the following, except:

Accepted Answer

A)  cases of mail fraud 
B)  collecting information about misleading advertising 
C)  negotiating modification of ads deemed to be misleading 
D)  dismissing unsubstantiated complaints about an advertisement 
A)  cases of mail fraud 
B)  collecting information about misleading advertising 
C)  negotiating modification of ads deemed to be misleading 
D)  dismissing unsubstantiated complaints about an advertisement

Question 8

Complaints that are made to the FTC are made public and registered on the FTC's website, regardless of the source.

Accepted Answer

A) True 
 B)False

Question 9

Of the following taglines or slogans, which would most likely trigger an investigation by the Federal Trade Commission or National Advertising Division?

Accepted Answer

A)  For the finest Asian food come to China Garden 
B)  Eat at Wendy's, the best hamburgers in town 
C)  Tree Top apple juice is twice as good 
D)  For better looking skin, use Avon 
A)  For the finest Asian food come to China Garden 
B)  Eat at Wendy's, the best hamburgers in town 
C)  Tree Top apple juice is twice as good 
D)  For better looking skin, use Avon

Question 10

The law states that advertising to children cannot exceed 12 minutes per hour during weekdays. Which organization is responsible for making sure this time limit is not exceeded?

Accepted Answer

A)  Federal Communications Commission 
B)  Federal Trade Commission 
C)  Food and Drug Administration 
D)  United States Postal Service 
A)  Federal Communications Commission 
B)  Federal Trade Commission 
C)  Food and Drug Administration 
D)  United States Postal Service

Question 11

Utilitarianism is a means of making decisions based on what is the greatest good for the greatest number of people.

Accepted Answer

A) True 
 B)False

Question 12

An advertisement or communication is deemed to be deceptive or misleading when:

Accepted Answer

A)  the misrepresentation induces anyone to make a purchase 
B)  a substantial number of people make a purchase 
C)  a substantial number of people or the "typical person" is left with a false impression or misrepresentation that relates to the product 
D)  a competing firm makes the same claim 
A)  the misrepresentation induces anyone to make a purchase 
B)  a substantial number of people make a purchase 
C)  a substantial number of people or the "typical person" is left with a false impression or misrepresentation that relates to the product 
D)  a competing firm makes the same claim

Question 13

Brand infringement occurs when a company creates a brand name that closely resembles a popular or successful brand.

Accepted Answer

A) True 
 B)False

Question 14

When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers, the practice is known as:

Accepted Answer

A)  a code of ethics violation 
B)  misleading and deceptive advertising 
C)  puffery 
D)  cross-promotions 
A)  a code of ethics violation 
B)  misleading and deceptive advertising 
C)  puffery 
D)  cross-promotions

Question 15

Substantiation means that an advertising claim or promise must be proven with data, facts, or through competent and reliable evidence.

Accepted Answer

A) True 
 B)False

Question 16

Ads featuring underwear, condoms, and feminine hygiene products may be offensive to some, which has led to regulations restricting when and where the ads can be placed.

Accepted Answer

A) True 
 B)False

Question 17

The Federal Trade Commission, National Advertising Division, and the courts would consider the word "better" used in an advertisement to be:

Accepted Answer

A)  deceptive and misleading advertising 
B)  puffery 
C)  puffery, but it also implies a comparison, which if challenged may require substantiation 
D)  a violation of the Federal Trade Commission Act 
A)  deceptive and misleading advertising 
B)  puffery 
C)  puffery, but it also implies a comparison, which if challenged may require substantiation 
D)  a violation of the Federal Trade Commission Act

Question 18

Direct ambush marketing occurs when:

Accepted Answer

A)  firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event 
B)  a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand 
C)  a brand suggests or hints it is associated with a major sporting event when it is not 
D)  consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand 
A)  firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event 
B)  a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand 
C)  a brand suggests or hints it is associated with a major sporting event when it is not 
D)  consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand

Question 19

When marketing products to other businesses through personal selling or trade shows, one ethical issue that arises is in regard to the use of gifts and or/bribes.

Accepted Answer

A) True 
 B)False

Question 20

When a company must pay for ads that refute false claims it had made in previous ads, it is called a(n):

Accepted Answer

A)  consent order 
B)  administrative ruling 
C)  cease and desist order 
D)  corrective advertisement 
A)  consent order 
B)  administrative ruling 
C)  cease and desist order 
D)  corrective advertisement

A form of law based on local customs, traditions, and precedents is:

If after an administrative hearing a company is still not satisfied with the ruling of the Federal Trade Commission (FTC), the next step is to:

In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:

Distributive justice concentrates on the fairness of rewards, punishments, and outcomes.

If a company creates an impression that it is a sponsor of an event when it is not, it is called allusion marketing.

Identify the primary concerns and criticisms of advertising.

The National Advertising Division (NAD) of the Council of Better Business Bureaus becomes involved in all of the following, except:

Complaints that are made to the FTC are made public and registered on the FTC's website, regardless of the source.

Of the following taglines or slogans, which would most likely trigger an investigation by the Federal Trade Commission or National Advertising Division?

The law states that advertising to children cannot exceed 12 minutes per hour during weekdays. Which organization is responsible for making sure this time limit is not exceeded?

Utilitarianism is a means of making decisions based on what is the greatest good for the greatest number of people.

An advertisement or communication is deemed to be deceptive or misleading when:

Brand infringement occurs when a company creates a brand name that closely resembles a popular or successful brand.

When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers, the practice is known as:

Substantiation means that an advertising claim or promise must be proven with data, facts, or through competent and reliable evidence.

Ads featuring underwear, condoms, and feminine hygiene products may be offensive to some, which has led to regulations restricting when and where the ads can be placed.

The Federal Trade Commission, National Advertising Division, and the courts would consider the word "better" used in an advertisement to be:

Direct ambush marketing occurs when:

When marketing products to other businesses through personal selling or trade shows, one ethical issue that arises is in regard to the use of gifts and or/bribes.

When a company must pay for ads that refute false claims it had made in previous ads, it is called a(n):

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design: Theoretical Frameworks and Types of Appeals

Advertising Design: Message Strategies and Executional Frameworks

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters

Exam 14: Regulations and Ethical Concerns

A form of law based on local customs, traditions, and precedents is:

If after an administrative hearing a company is still not satisfied with the ruling of the Federal Trade Commission (FTC), the next step is to:

In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:

Distributive justice concentrates on the fairness of rewards, punishments, and outcomes.

If a company creates an impression that it is a sponsor of an event when it is not, it is called allusion marketing.

Identify the primary concerns and criticisms of advertising.

The National Advertising Division (NAD) of the Council of Better Business Bureaus becomes involved in all of the following, except:

Complaints that are made to the FTC are made public and registered on the FTC's website, regardless of the source.

Of the following taglines or slogans, which would most likely trigger an investigation by the Federal Trade Commission or National Advertising Division?

The law states that advertising to children cannot exceed 12 minutes per hour during weekdays. Which organization is responsible for making sure this time limit is not exceeded?

Utilitarianism is a means of making decisions based on what is the greatest good for the greatest number of people.

An advertisement or communication is deemed to be deceptive or misleading when:

Brand infringement occurs when a company creates a brand name that closely resembles a popular or successful brand.

When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers, the practice is known as:

Substantiation means that an advertising claim or promise must be proven with data, facts, or through competent and reliable evidence.

Ads featuring underwear, condoms, and feminine hygiene products may be offensive to some, which has led to regulations restricting when and where the ads can be placed.

The Federal Trade Commission, National Advertising Division, and the courts would consider the word "better" used in an advertisement to be:

Direct ambush marketing occurs when:

When marketing products to other businesses through personal selling or trade shows, one ethical issue that arises is in regard to the use of gifts and or/bribes.

When a company must pay for ads that refute false claims it had made in previous ads, it is called a(n):

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design: Theoretical Frameworks and Types of Appeals

Advertising Design: Message Strategies and Executional Frameworks

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters