Exam 14: Regulations and Ethical Concerns

Recently the FTC investigated bloggers who were being sponsored to pitch products. The FTC ruled that the blogger must disclose any type of compensation that is being received. This is an example of a:

Concerns and criticisms regarding advertising include the following, except:

When the Federal Trade Commission issues a trade regulating ruling, the ruling applies to every firm in an industry, whether the individual company is guilty or not guilty of the marketing practice in question.

The United States and many Western countries use the form of law known as:

In the past, attorneys, physicians, and dentists did not advertise for fear of negative reactions by patients and clients.

Which agency has the authority to order corrective advertising?

When a statement is made that is deemed to be puffery, the concept of substantiation applies.

If a company sets up a booth near a major sporting event, such as the Olympics, but is not an official sponsor of the event, it is called saturation ambush marketing.

Stealth marketing occurs when:

In many European countries, the form of law that is used is called common law.

If a complaint concerning false or misleading advertising is referred to the Better Business Bureau, it would first be heard by the National Advertising Review Board (NARB).

Cases that are not settled by the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) are referred to the Federal Trade Commission.

Ethics are moral principles that serve as guidelines for both individuals and organizations.

The Wheeler-Lea Amendment to the FTC Act:

The practice of restricting advertising of alcohol and tobacco products raises the questions of free speech and the freedom for a business to advertise its products, regardless of what those products are.

The agency with the greatest degree of jurisdiction over marketing and advertising is the:

A person targeted by a mail fraud campaign should contact the Federal Communications Commission (FCC).

In terms of using cookies on computers to gather information, marketers must balance the need for information with the concern for costs and legal action.

Cyber squatting or domain squatting is the practice of using brand names on generic websites.

In terms of foundations and frameworks for guiding human behavior, legal systems are designed to tell people what they can and cannot do.