Question 1

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of global marketing communication:

Accepted Answer

A)  diversified IMC theme 
B)  standardization 
C)  customization 
D)  integration 
A)  diversified IMC theme 
B)  standardization 
C)  customization 
D)  integration

Question 2

GIMC stands for:

Accepted Answer

A)  Globally Integrated Marketing Communications 
B)  Global and Institutional Marketing Concepts 
C)  Generic and Institutionalized Marketing Creations 
D)  Generating Ideas for Marketing Control 
A)  Globally Integrated Marketing Communications 
B)  Global and Institutional Marketing Concepts 
C)  Generic and Institutionalized Marketing Creations 
D)  Generating Ideas for Marketing Control

Question 3

websites, cell phones, and advertisements that present the same message and theme are:

Accepted Answer

A)  contact points 
B)  marketing plans 
C)  account executives 
D)  marketing objectives 
A)  contact points 
B)  marketing plans 
C)  account executives 
D)  marketing objectives

Question 4

Mass-media television advertising:

Accepted Answer

A)  is as effective as ever 
B)  has risen in the past decade 
C)  has not been assessed effectively 
D)  is declining in effectiveness 
A)  is as effective as ever 
B)  has risen in the past decade 
C)  has not been assessed effectively 
D)  is declining in effectiveness

Question 5

Describe the Miracle Whip "love" and "hate" campaign using the elements of the communications model.

Accepted Answer

The Miracle Whip brand and mcgarrybowen

Question 6

The two types of buyer behaviors the marketing team must understand are business-to-business behaviors and:

Accepted Answer

A)  local community activities 
B)  governmental purchase 
C)  consumer buyer behaviors 
D)  competitive actions 
A)  local community activities 
B)  governmental purchase 
C)  consumer buyer behaviors 
D)  competitive actions

Question 7

A consumer sees a billboard while driving. The billboard is a:

Accepted Answer

A)  creative 
B)  decoding device 
C)  transmission device 
D)  form of feedback 
A)  creative 
B)  decoding device 
C)  transmission device 
D)  form of feedback

Question 8

The people who develop advertisements and promotional campaigns are called creatives.

Accepted Answer

A) True 
 B)False

Question 9

Communication is defined as transmitting, receiving, and processing information.

Accepted Answer

A) True 
 B)False

Question 10

An example of standardization is:

Accepted Answer

A)  using the "Generation Next" theme in all of Pepsi's global markets 
B)  using women with their faces covered in ads for Islamic countries 
C)  developing a website in several languages 
D)  using local salespeople 
A)  using the "Generation Next" theme in all of Pepsi's global markets 
B)  using women with their faces covered in ads for Islamic countries 
C)  developing a website in several languages 
D)  using local salespeople

Question 11

In terms of the changes in tasks performed by individuals involved in advertising, which statement below is true?

Accepted Answer

A)  Account executives now control the channel of communication with advertising agencies. 
B)  The role of the account planner has become more important. 
C)  Advertising agencies have become the leader in developing integrated marketing communications. 
D)  A new partnership among account executives, brand managers, account planners, and creatives has emerged. 
A)  Account executives now control the channel of communication with advertising agencies. 
B)  The role of the account planner has become more important. 
C)  Advertising agencies have become the leader in developing integrated marketing communications. 
D)  A new partnership among account executives, brand managers, account planners, and creatives has emerged.

Question 12

The marketing mix consists of the product, the price, distribution and:

Accepted Answer

A)  emotions 
B)  promotions 
C)  delivery systems 
D)  services 
A)  emotions 
B)  promotions 
C)  delivery systems 
D)  services

Question 13

A brand manager is the individual who oversees a line of products on behalf of an advertising agency.

Accepted Answer

A) True 
 B)False

Question 14

Michelle is watching a television commercial for a new car but a stereo is playing in the room next door making it difficult to concentrate, which is an example of:

Accepted Answer

A)  feedback disruption 
B)  noise 
C)  encoding design 
D)  a contact point 
A)  feedback disruption 
B)  noise 
C)  encoding design 
D)  a contact point

Question 15

When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

Accepted Answer

A) True 
 B)False

Question 16

The GIMC approach is easier to apply when a company relies on the adaptation strategy for its global expansion.

Accepted Answer

A) True 
 B)False

Question 17

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:

Accepted Answer

A)  the marketing plan 
B)  the marketing mix 
C)  integrated marketing communications 
D)  marketing strategy 
A)  the marketing plan 
B)  the marketing mix 
C)  integrated marketing communications 
D)  marketing strategy

Question 18

Traditionally, promotions included the following, except:

Accepted Answer

A)  advertising 
B)  product design 
C)  personal selling 
D)  sales promotions 
A)  advertising 
B)  product design 
C)  personal selling 
D)  sales promotions

Question 19

Brand managers, creatives, and account executives all have new tasks associated with creating strategies to send an integrated message in today's marketing environment.

Accepted Answer

A) True 
 B)False

Question 20

Describe contact points.

Accepted Answer

A contact point is any place in which th

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of global marketing communication:

GIMC stands for:

websites, cell phones, and advertisements that present the same message and theme are:

Mass-media television advertising:

Describe the Miracle Whip "love" and "hate" campaign using the elements of the communications model.

The two types of buyer behaviors the marketing team must understand are business-to-business behaviors and:

A consumer sees a billboard while driving. The billboard is a:

The people who develop advertisements and promotional campaigns are called creatives.

Communication is defined as transmitting, receiving, and processing information.

An example of standardization is:

In terms of the changes in tasks performed by individuals involved in advertising, which statement below is true?

The marketing mix consists of the product, the price, distribution and:

A brand manager is the individual who oversees a line of products on behalf of an advertising agency.

Michelle is watching a television commercial for a new car but a stereo is playing in the room next door making it difficult to concentrate, which is an example of:

When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

The GIMC approach is easier to apply when a company relies on the adaptation strategy for its global expansion.

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:

Traditionally, promotions included the following, except:

Brand managers, creatives, and account executives all have new tasks associated with creating strategies to send an integrated message in today's marketing environment.

Describe contact points.

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design: Theoretical Frameworks and Types of Appeals

Advertising Design: Message Strategies and Executional Frameworks

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 1: Integrated Marketing Communications

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of global marketing communication:

GIMC stands for:

websites, cell phones, and advertisements that present the same message and theme are:

Mass-media television advertising:

Describe the Miracle Whip "love" and "hate" campaign using the elements of the communications model.

The two types of buyer behaviors the marketing team must understand are business-to-business behaviors and:

A consumer sees a billboard while driving. The billboard is a:

The people who develop advertisements and promotional campaigns are called creatives.

Communication is defined as transmitting, receiving, and processing information.

An example of standardization is:

In terms of the changes in tasks performed by individuals involved in advertising, which statement below is true?

The marketing mix consists of the product, the price, distribution and:

A brand manager is the individual who oversees a line of products on behalf of an advertising agency.

Michelle is watching a television commercial for a new car but a stereo is playing in the room next door making it difficult to concentrate, which is an example of:

When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

The GIMC approach is easier to apply when a company relies on the adaptation strategy for its global expansion.

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:

Traditionally, promotions included the following, except:

Brand managers, creatives, and account executives all have new tasks associated with creating strategies to send an integrated message in today's marketing environment.

Describe contact points.

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design: Theoretical Frameworks and Types of Appeals

Advertising Design: Message Strategies and Executional Frameworks

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters