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    Exam 1: Integrated Marketing Communications
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    Coca-Cola Runs the Same Advertisement in All French-Speaking Countries
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Coca-Cola Runs the Same Advertisement in All French-Speaking Countries

Question 61

Question 61

Multiple Choice

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of global marketing communication:


A) diversified IMC theme
B) standardization
C) customization
D) integration

Correct Answer:

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