Exam 6: Designing Organizations for the International Environment

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Which of the following characterizes the transnational model?

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Having a presence in multiple countries provides firms with more marketing power and synergy compared to the same-size firm that has a presence in fewer countries.

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Which of the following is a characteristic of the global product organizational structure?

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An organization in the second stage of international evolution (international stage) will usually have a domestic structure with an export department.

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Which of the following is a new entity that is created when two or more separate firms come together to share development and/or production costs?

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Which of the following is a characteristic of the global geographical organizational structure?

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Network coordinators would enable a manufacturing organization to provide knowledge and integrated solutions across multiple businesses, divisions, and countries for a large customer.

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Low uncertainty avoidance means that people have a high tolerance for the unstructured, the unclear, and the unpredictable.

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Which of the following is the term for groups of independent companies that come together to share skills, resources, costs, and access to one another's markets?

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With what kind of products does the global product structure work best?

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Case 6.0 It was reported in the Wall Street Journal that Ford Motor Co. was reorganizing to place its functions such as product development, sales, and engine/transmissions under their own executives with global authority. Alexander Trotman, chairman and CEO, wanted to create a structure that would avoid costly duplication in different parts of the world and that would foster Ford's development of models such as its Mondeo (Europe) and Contour (U.S.), which could sell worldwide with few modifications. Trotman wanted a company that was strong internationally in product development, manufacturing, and purchasing and that could take advantage of Ford's geographical strengths throughout the world. The company had been organized geographically into three relatively independent divisions-Ford North America, Ford of Europe, and Ford Asia/Pacific. The new products cited above, Mondeo and Contour, sapped $6 billion in development costs because of expensive coordination time between the sometimes-conflicting European and North American divisions. Elimination of duplication was a goal of the new structure. Simultaneously a new "program team facility" was being constructed so that all of Ford's new product development would be by teams. The new coupe Mustang was born from an experimental cross-functional team that designed the product in less than three years compared to Ford's normal four-to-five-year development cycle. Trotman emphasized that he wanted to change the process, not just the structure, by which new products were developed. Ford apparently found the team process convincing because the Mustang was developed on a budget about 30% lower than budgets for comparable projects. SOURCE: Summarized from "Ford to Realign with a System of Global Chiefs," The Wall Street Journal, March 31, 1994, pp. A3-A4. -Refer to Case 6.0. Comment on any difficulties Ford might encounter in adopting the philosophy and behaviour of a horizontal corporation as the company made the structural change CEO Trotman outlined.

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Which of the following is a popular approach to sharing development and production costs and penetrating new markets?

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Discuss the global matrix structure. Give an example.

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What type of strategy is being followed when a company such as Coca-Cola decides to use the same product design and advertising strategy throughout the world?

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What kind of major challenge do managers face as organizations become more differentiated, with multiple products, divisions, departments, and positions scattered across numerous countries?

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To meet new competitive threats, many manufacturing firms are emphasizing their ability to customize their products to meet specific needs, which requires a greater emphasis on global responsiveness.

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Under what conditions should an organization consider a global geographical structure as opposed to a global product structure?

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A transnational team is a work group comprising multinational members whose activities span multiple countries.

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Which types of organizations operate with the entire world as their marketplace?

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