Exam 14: Communicating the Research Results

There are few more effective methods to improving your writing skills than properly outlining before you begin writing. Which of the items listed below is NOT part of that method?

Compiling a market research report is a challenging task that plays a significant role in:

Which of the following was NOT advice given in the textbook about how to organize visuals within a report?

Rob is editing his latest marketing research report for a client outside his organization. He reads the following sentence to himself: "The performance of the investigation of the SCW that was conducted by the SEPG office showed the following end results for the 3LM." Which of the following stylistic suggestions was NOT violated?

A(n) _____________ visual is one that is totally objective in terms of how information is presented in the research report.

A reference page or endnotes (if appropriate) should precede the appendix.

Which of the following is true with respect the elements of a marketing research report?

Reporting of the sample size determination is contained in the:

The abstract or executive summary provides an overview of the most useful information in a single-spaced format.

Which section of the marketing research report contains the major portion of the report and presents the findings of the research?

Which is NOT true regarding the importance placed on the marketing research report?

Research reports are grouped into three major sections: introduction, body, and results.

Familiarity with a client can change the researcher's recommendations.

The title page does NOT include which of the following?

Taking the smallest or the least important segments of a pie chart and making a larger segment labeled "other" is a form of an unethical visual.

Proofreading is best done with one person reading aloud from the report while a second follows along silently with another copy of the report.

The purpose of the oral presentation is to succinctly present the information and to provide an opportunity for questions and discussion.

Which of the following is NOT listed in your book as a question you need to answer before you start writing a report?

Bar charts are often used in reports because they are easily interpreted. This makes them excellent for oral presentations as well.

The letter of authorization, because it establishes the contractual relationship between the user and supplier firm, must always be included in the report immediately following the table of contents.