Question 1

Who should decide when a campaign ad is unethical?

Accepted Answer

A)  The courts 
B)  The state and federal elections commissions 
C)  The voters 
D)  The news media 
A)  The courts 
B)  The state and federal elections commissions 
C)  The voters 
D)  The news media C

Question 2

Which one of these theories is most appropriate for assessing advertising ethics, according to Gordon?

Accepted Answer

A)  The categorical imperative 
B)  The veil of ignorance 
C)  Utilitarianism 
D)  Transparency 
A)  The categorical imperative 
B)  The veil of ignorance 
C)  Utilitarianism 
D)  Transparency D

Question 3

By contrast, who benefits from ethical persuasive communication?

Accepted Answer

A)  The client and the public mutually benefit 
B)  The public, not the advertising or PR client 
C)  The advertising or PR client, not the public 
D)  Neither the client nor the public 
A)  The client and the public mutually benefit 
B)  The public, not the advertising or PR client 
C)  The advertising or PR client, not the public 
D)  Neither the client nor the public A

Question 4

Who should keep the public from being manipulated by unethical public relations practitioners, according to Gordon?

Accepted Answer

A)  The courts 
B)  The public, by disbelieving every thing that public relations pros say 
C)  The PR industry itself, through enforceable codes of ethics 
D)  The news media, acting as our social gatekeepers 
A)  The courts 
B)  The public, by disbelieving every thing that public relations pros say 
C)  The PR industry itself, through enforceable codes of ethics 
D)  The news media, acting as our social gatekeepers

Question 5

Gade says that all of these ethicists' theories should be applied to advertising and public relations, except …

Accepted Answer

A)  Machiavelli 
B)  Kant 
C)  Lambeth 
D)  Mill 
A)  Machiavelli 
B)  Kant 
C)  Lambeth 
D)  Mill

Question 6

Which one of these is Peter Gade's succinct definition of ethics?

Accepted Answer

A)  What should be done 
B)  What must be done 
C)  What can be done 
D)  What was done 
A)  What should be done 
B)  What must be done 
C)  What can be done 
D)  What was done

Question 7

According to David Gordon, advertisers have a responsibility to do all of these, except …

Accepted Answer

A)  Persuade potential customers of the value of a product 
B)  Reveal the weaknesses of the product 
C)  Emphasize the strong or appealing points of the product 
D)  Avoid the kinds of deception that the Federal Trade Commission has banned 
A)  Persuade potential customers of the value of a product 
B)  Reveal the weaknesses of the product 
C)  Emphasize the strong or appealing points of the product 
D)  Avoid the kinds of deception that the Federal Trade Commission has banned

Question 8

Who should regulate advertising, according to Gordon?

Accepted Answer

A)  The Federal Trade Commission 
B)  The public, by not buying products that are unethically advertised 
C)  The Federal Communications Commission 
D)  The advertising industry itself, through enforceable codes of ethics 
A)  The Federal Trade Commission 
B)  The public, by not buying products that are unethically advertised 
C)  The Federal Communications Commission 
D)  The advertising industry itself, through enforceable codes of ethics

Question 9

Which one of these best fits Gade's definition of propaganda?

Accepted Answer

A)  Manipulation of the source to benefit the audience 
B)  Manipulation of the audience at the expense of the source 
C)  Manipulation of the audience to benefit the source 
D)  Manipulation of the source at the expense of the audience 
A)  Manipulation of the source to benefit the audience 
B)  Manipulation of the audience at the expense of the source 
C)  Manipulation of the audience to benefit the source 
D)  Manipulation of the source at the expense of the audience

Question 10

Which one of these would Gade consider ethical?

Accepted Answer

A)  A blog that Wal-Mart covertly sponsors 
B)  Video news releases identified by showing "Paid for by …" 
C)  A blog that Wal-Mart covertly sponsors. 
A)  A blog that Wal-Mart covertly sponsors 
B)  Video news releases identified by showing "Paid for by …" 
C)  A blog that Wal-Mart covertly sponsors.

Who should decide when a campaign ad is unethical?

Which one of these theories is most appropriate for assessing advertising ethics, according to Gordon?

By contrast, who benefits from ethical persuasive communication?

Who should keep the public from being manipulated by unethical public relations practitioners, according to Gordon?

Gade says that all of these ethicists' theories should be applied to advertising and public relations, except …

Which one of these is Peter Gade's succinct definition of ethics?

According to David Gordon, advertisers have a responsibility to do all of these, except …

Who should regulate advertising, according to Gordon?

Which one of these best fits Gade's definition of propaganda?

Which one of these would Gade consider ethical?

Ethics and Freedom: Mass Media Accountability

Individual Values, Social Pressures and Conflicting Loyalties

Gatekeepers and Manipulators: Truth, Fairness and Accuracy

The Ethics of Correctness and Inclusiveness

Codes of Ethics

New Technologies and Techniques: New Ethics

Digitally Manipulated Content

Media Ethics and the Economic Marketplace

Access to Media: Equity in Receiving and Disseminating Information

Private Lives, Public Interests in a Digital World

The Ethics of New Advertising Technologies and Techniques

Infotainment, Sensationalism and Reality

Violence and Sexuality

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Exam 11: The Ethics of Persuasive Communication

Who should decide when a campaign ad is unethical?

Which one of these theories is most appropriate for assessing advertising ethics, according to Gordon?

By contrast, who benefits from ethical persuasive communication?

Who should keep the public from being manipulated by unethical public relations practitioners, according to Gordon?

Gade says that all of these ethicists' theories should be applied to advertising and public relations, except …

Which one of these is Peter Gade's succinct definition of ethics?

According to David Gordon, advertisers have a responsibility to do all of these, except …

Who should regulate advertising, according to Gordon?

Which one of these best fits Gade's definition of propaganda?

Which one of these would Gade consider ethical?

Ethics and Freedom: Mass Media Accountability

Individual Values, Social Pressures and Conflicting Loyalties

Gatekeepers and Manipulators: Truth, Fairness and Accuracy

The Ethics of Correctness and Inclusiveness

Codes of Ethics

New Technologies and Techniques: New Ethics

Digitally Manipulated Content

Media Ethics and the Economic Marketplace

Access to Media: Equity in Receiving and Disseminating Information

Private Lives, Public Interests in a Digital World

The Ethics of New Advertising Technologies and Techniques

Infotainment, Sensationalism and Reality

Violence and Sexuality

More Topics in the Ethical Debate

Filters