Question 1

U.S. mass media typically are NOT one of these types of companies:

Accepted Answer

A)  Horizontally integrated 
B)  Oligarchy 
C)  Vertically integrated 
D)  Conglomerate 
A)  Horizontally integrated 
B)  Oligarchy 
C)  Vertically integrated 
D)  Conglomerate B

Question 2

All of these are potential sources of outside operating funds for mass media businesses, except ...

Accepted Answer

A)  Advertisers 
B)  Subscribers 
C)  Non-profit funders 
D)  Stock charities 
A)  Advertisers 
B)  Subscribers 
C)  Non-profit funders 
D)  Stock charities D

Question 3

Just four providers - Comcast, Time Warner, DirecTV and EchoStar - carry the TV signals to about what proportion of U.S. homes?

Accepted Answer

A)  Two-thirds 
B)  One-third 
C)  One-half 
D)  Three-quarters 
A)  Two-thirds 
B)  One-third 
C)  One-half 
D)  Three-quarters A

Question 4

The typical U.S. newspaper spends what percent of its revenues in its newsroom?

Accepted Answer

A)  10 percent 
B)  25 percent 
C)  50 percent 
D)  75 percent 
A)  10 percent 
B)  25 percent 
C)  50 percent 
D)  75 percent

Question 5

All of these are among the steps that Neil Postman and Steve Powers recommend that viewers take to understand TV news, except ...

Accepted Answer

A)  Recognize why they are called news "shows" 
B)  Realize that the commercials might say as much society as the news shows do 
C)  Start teaching media literacy to students when they get to college 
D)  Learn about the economic and political backgrounds of those who run your local news 
A)  Recognize why they are called news "shows" 
B)  Realize that the commercials might say as much society as the news shows do 
C)  Start teaching media literacy to students when they get to college 
D)  Learn about the economic and political backgrounds of those who run your local news

Question 6

Which one of these non-conglomerate news outlets has had the greatest audience gains since 1983?

Accepted Answer

A)  The New York Times 
B)  National Public Radio 
C)  The Washington Post 
D)  The Associated Press 
A)  The New York Times 
B)  National Public Radio 
C)  The Washington Post 
D)  The Associated Press

Question 7

Gordon would favor all of the following ways to influence the media marketplace, except ...

Accepted Answer

A)  Citizen pressure groups 
B)  Government takeover of journalistic organizations 
C)  Non-profit journalism 
D)  University-hosted journalistic enterprises 
A)  Citizen pressure groups 
B)  Government takeover of journalistic organizations 
C)  Non-profit journalism 
D)  University-hosted journalistic enterprises

Question 8

Merrill would favor which one of the following ways to improve media ethics?

Accepted Answer

A)  Libertarian media systems 
B)  Non-profit media organizations 
C)  Exercise of individuals' virtue 
D)  Socialistic media endeavors 
A)  Libertarian media systems 
B)  Non-profit media organizations 
C)  Exercise of individuals' virtue 
D)  Socialistic media endeavors

Question 9

In response to the recession of 2008-2010, various U.S. media outlets did all of these, except ...

Accepted Answer

A)  Merge Fox and NBC TV news teams in major cities 
B)  Complete a 20% cut in newspaper newsroom employees in the decade 
C)  Reduce the number of reality shows because they were too costly 
D)  Use convergence as an excuse for contraction 
A)  Merge Fox and NBC TV news teams in major cities 
B)  Complete a 20% cut in newspaper newsroom employees in the decade 
C)  Reduce the number of reality shows because they were too costly 
D)  Use convergence as an excuse for contraction

Question 10

The marketplace of ideas is just one of many quasi-economic markets in which U.S. communications operate. Others would include all of these, except ...

Accepted Answer

A)  The competition for advertising dollars 
B)  Content creators' search for patrons 
C)  Communication schools compete for students 
D)  Conglomerates' search for low-profit newspapers 
A)  The competition for advertising dollars 
B)  Content creators' search for patrons 
C)  Communication schools compete for students 
D)  Conglomerates' search for low-profit newspapers

U.S. mass media typically are NOT one of these types of companies:

All of these are potential sources of outside operating funds for mass media businesses, except ...

Just four providers - Comcast, Time Warner, DirecTV and EchoStar - carry the TV signals to about what proportion of U.S. homes?

The typical U.S. newspaper spends what percent of its revenues in its newsroom?

All of these are among the steps that Neil Postman and Steve Powers recommend that viewers take to understand TV news, except ...

Which one of these non-conglomerate news outlets has had the greatest audience gains since 1983?

Gordon would favor all of the following ways to influence the media marketplace, except ...

Merrill would favor which one of the following ways to improve media ethics?

In response to the recession of 2008-2010, various U.S. media outlets did all of these, except ...

The marketplace of ideas is just one of many quasi-economic markets in which U.S. communications operate. Others would include all of these, except ...

Ethics and Freedom: Mass Media Accountability

Individual Values, Social Pressures and Conflicting Loyalties

Gatekeepers and Manipulators: Truth, Fairness and Accuracy

The Ethics of Correctness and Inclusiveness

Codes of Ethics

New Technologies and Techniques: New Ethics

Digitally Manipulated Content

Access to Media: Equity in Receiving and Disseminating Information

Private Lives, Public Interests in a Digital World

The Ethics of Persuasive Communication

The Ethics of New Advertising Technologies and Techniques

Infotainment, Sensationalism and Reality

Violence and Sexuality

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Exam 8: Media Ethics and the Economic Marketplace

U.S. mass media typically are NOT one of these types of companies:

All of these are potential sources of outside operating funds for mass media businesses, except ...

Just four providers - Comcast, Time Warner, DirecTV and EchoStar - carry the TV signals to about what proportion of U.S. homes?

The typical U.S. newspaper spends what percent of its revenues in its newsroom?

All of these are among the steps that Neil Postman and Steve Powers recommend that viewers take to understand TV news, except ...

Which one of these non-conglomerate news outlets has had the greatest audience gains since 1983?

Gordon would favor all of the following ways to influence the media marketplace, except ...

Merrill would favor which one of the following ways to improve media ethics?

In response to the recession of 2008-2010, various U.S. media outlets did all of these, except ...

The marketplace of ideas is just one of many quasi-economic markets in which U.S. communications operate. Others would include all of these, except ...

Ethics and Freedom: Mass Media Accountability

Individual Values, Social Pressures and Conflicting Loyalties

Gatekeepers and Manipulators: Truth, Fairness and Accuracy

The Ethics of Correctness and Inclusiveness

Codes of Ethics

New Technologies and Techniques: New Ethics

Digitally Manipulated Content

Access to Media: Equity in Receiving and Disseminating Information

Private Lives, Public Interests in a Digital World

The Ethics of Persuasive Communication

The Ethics of New Advertising Technologies and Techniques

Infotainment, Sensationalism and Reality

Violence and Sexuality

More Topics in the Ethical Debate

Filters