Question 1

Which of these new media advertising dilemmas does the America Advertising Federation ethics code address?

Accepted Answer

A)  The use of e-mail spam 
B)  Phishing for individuals' consumer information on the Web 
C)  Mobile phone ring tone schemes 
D)  None of these 
A)  The use of e-mail spam 
B)  Phishing for individuals' consumer information on the Web 
C)  Mobile phone ring tone schemes 
D)  None of these D

Question 2

Which one of these philosophical approaches would be worst for media ethics codes, according to Gordon?

Accepted Answer

A)  Kantian 
B)  Rawlsian 
C)  Utilitarian 
D)  Aristotelian 
A)  Kantian 
B)  Rawlsian 
C)  Utilitarian 
D)  Aristotelian A

Question 3

All of these are purposes that media ethics codes serve, except ...

Accepted Answer

A)  To ensure the media set their own standards rather than let legislatures or courts do it 
B)  To end discussions and debates on the proper actions for media to take 
C)  To outline ideal standards of excellence 
D)  To act as the conscience of media organizations 
A)  To ensure the media set their own standards rather than let legislatures or courts do it 
B)  To end discussions and debates on the proper actions for media to take 
C)  To outline ideal standards of excellence 
D)  To act as the conscience of media organizations B

Question 4

Which one of these is cited as the core ethical standard for bloggers?

Accepted Answer

A)  Transparency 
B)  Accuracy 
C)  Fairness 
D)  Balance 
A)  Transparency 
B)  Accuracy 
C)  Fairness 
D)  Balance

Question 5

At whom should we primarily aim media ethics codes, according to ethicist John McManus - and Michael Dorsher?

Accepted Answer

A)  Media workers 
B)  Media owners and bosses 
C)  Media audiences 
D)  Media sources and clients 
A)  Media workers 
B)  Media owners and bosses 
C)  Media audiences 
D)  Media sources and clients

Question 6

All of these are further benefits of media ethics codes, except ...

Accepted Answer

A)  To help protect the public from unethical media performance 
B)  To help protect the media from unreasonable demands by the public 
C)  To increase pressure on media workers to bow to their employer's demands 
D)  To acquaint students and new media workers with ethics 
A)  To help protect the public from unethical media performance 
B)  To help protect the media from unreasonable demands by the public 
C)  To increase pressure on media workers to bow to their employer's demands 
D)  To acquaint students and new media workers with ethics

Question 7

Which one of these ethics approaches does Michael Dorsher prescribe?

Accepted Answer

A)  Rather than ethics codes, greater ethics training for media audiences, workers and owners 
B)  Ethics codes that media workers write 
C)  Better ethics codes for bloggers 
D)  Ethics codes that media audiences agree upon 
A)  Rather than ethics codes, greater ethics training for media audiences, workers and owners 
B)  Ethics codes that media workers write 
C)  Better ethics codes for bloggers 
D)  Ethics codes that media audiences agree upon

Question 8

Which one of these was the critical ethical dilemma in the Tim Mahoney case?

Accepted Answer

A)  Separation of church and state 
B)  Lying by omission 
C)  An actual conflict of interest 
D)  The appearance of a conflict of interest 
A)  Separation of church and state 
B)  Lying by omission 
C)  An actual conflict of interest 
D)  The appearance of a conflict of interest

Question 9

Which of these are the two masters that public relations practitioners are supposed to serve, according to the PRSA code of ethics?

Accepted Answer

A)  Themselves and the media 
B)  The media and the public 
C)  The public and their client 
D)  Their client and the media 
A)  Themselves and the media 
B)  The media and the public 
C)  The public and their client 
D)  Their client and the media

Question 10

All of these are shortfalls of media ethics codes that David Gordon concedes, except ...

Accepted Answer

A)  They reflect compromises that some people see as lacking 
B)  They are too vague 
C)  They omit some standards that many people consider important 
D)  They are impossibly contradictory 
A)  They reflect compromises that some people see as lacking 
B)  They are too vague 
C)  They omit some standards that many people consider important 
D)  They are impossibly contradictory

Which of these new media advertising dilemmas does the America Advertising Federation ethics code address?

Which one of these philosophical approaches would be worst for media ethics codes, according to Gordon?

All of these are purposes that media ethics codes serve, except ...

Which one of these is cited as the core ethical standard for bloggers?

At whom should we primarily aim media ethics codes, according to ethicist John McManus - and Michael Dorsher?

All of these are further benefits of media ethics codes, except ...

Which one of these ethics approaches does Michael Dorsher prescribe?

Which one of these was the critical ethical dilemma in the Tim Mahoney case?

Which of these are the two masters that public relations practitioners are supposed to serve, according to the PRSA code of ethics?

All of these are shortfalls of media ethics codes that David Gordon concedes, except ...

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Individual Values, Social Pressures and Conflicting Loyalties

Gatekeepers and Manipulators: Truth, Fairness and Accuracy

The Ethics of Correctness and Inclusiveness

New Technologies and Techniques: New Ethics

Digitally Manipulated Content

Media Ethics and the Economic Marketplace

Access to Media: Equity in Receiving and Disseminating Information

Private Lives, Public Interests in a Digital World

The Ethics of Persuasive Communication

The Ethics of New Advertising Technologies and Techniques

Infotainment, Sensationalism and Reality

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Exam 5: Codes of Ethics

Which of these new media advertising dilemmas does the America Advertising Federation ethics code address?

Which one of these philosophical approaches would be worst for media ethics codes, according to Gordon?

All of these are purposes that media ethics codes serve, except ...

Which one of these is cited as the core ethical standard for bloggers?

At whom should we primarily aim media ethics codes, according to ethicist John McManus - and Michael Dorsher?

All of these are further benefits of media ethics codes, except ...

Which one of these ethics approaches does Michael Dorsher prescribe?

Which one of these was the critical ethical dilemma in the Tim Mahoney case?

Which of these are the two masters that public relations practitioners are supposed to serve, according to the PRSA code of ethics?

All of these are shortfalls of media ethics codes that David Gordon concedes, except ...

Ethics and Freedom: Mass Media Accountability

Individual Values, Social Pressures and Conflicting Loyalties

Gatekeepers and Manipulators: Truth, Fairness and Accuracy

The Ethics of Correctness and Inclusiveness

New Technologies and Techniques: New Ethics

Digitally Manipulated Content

Media Ethics and the Economic Marketplace

Access to Media: Equity in Receiving and Disseminating Information

Private Lives, Public Interests in a Digital World

The Ethics of Persuasive Communication

The Ethics of New Advertising Technologies and Techniques

Infotainment, Sensationalism and Reality

Violence and Sexuality

More Topics in the Ethical Debate

Filters