Exam 10: Impression Management by Organizations

Sponsored research can backfire as a corporate impression-management tactic because the evidence in support of the product or service might appear contrived and subjective.

Large-scale downsizings usually enhance a company's image because the public knows that the company is placing profits before social responsibility.

Corporate image or reputation refers to the manner in which company employees perceive the company's activities and its products or services.

To minimize the negative impression that downsizing might create it is recommended that a company do all but which one of the following?

Protecting the environment has become a widespread initiative for demonstrating corporate social responsibility.

The annual Fortune of the most admired companies can be considered an index of company reputation.

Into which category of impression management does spin best fit?

Expressing a commitment to the environment is no longer particularly effective in developing a positive corporate reputation because so many other companies have "gone green."

A major offensive for managing a company's online reputation is to ensure that

The major goal of managing the corporate image is to ensure that the stakeholders

Word-of-mouth is considered to be a highly influential medium for shaping the corporate image.

An effective way of enhancing the corporate image is to take swift and decisive action about whistleblowers.

The corporate image deals primarily with how a firm

Corporate social responsibility deals primarily with a business firm's impact on investors, such as those holding the company's stocks and bonds.

The purpose of spin is to

Online mentions about a company, such as on Twitter and Facebook, can be an early- warning system about problems with the company reputation.

When the home furnishings store Ikea set about to build a corporate image, the first step was to

A company uses the impression management technique of basking in reflected glory when it

With respect to social responsibility, a recommended way of dealing with whistle blowers is to

Sylvia is the marketing manager for a company that makes high-quality paper clips. She gets the famous golfer Tiger Woods to endorse her paper clips in advertisements, thereby using the tactic, basking in reflected glory.