Exam 11: Competitive Advantage and Business Processes

A general ledger application would be an example of a process-based system.

Systems that are designed to support activities across departmental boundaries are called

One of the problems of functional systems is that data stored for different functional areas may be inconsistent and

Describe how an ERP supports each of the primary activities in Porter's value chain model.

Functional systems in Porter's value chain are usually comprised of

________ support the business processes of attracting, selling, managing, delivering, and supporting customers.

Because all customer data resides in a single location in a CRM system, all CRM processes can be ________ to one another.

One way to gain competitive advantage using information systems is through business processes.

One of the most successful vendors of ERP software is the German firm ________.

An example of an integrated, cross-functional information system would be

Software that integrates sales, orders, inventory, manufacturing, customer service, human resources, and accounting is called

Only commercial companies can benefit competitively by using information systems.

________ systems link up all the processes that touch the customer.

Systems that span functional ________ are known as cross-functional systems.

Customer relationship management (CRM) is an example of a cross-functional system.

Lead tracking is an application that is traditionally run in the functional area of

When a company purchases an "industry standard process" from a vendor like SAP, the company may benefit

The internet and database management systems have allowed manufacturers like Dell to sell directly to consumers. This is called

The purpose of relationship management applications is to

The purpose of ________ management applications is to maximize the value of the existing customer base.