Exam 7: Advertising Design-Message Strategies and Executional Frameworks

Dramatization ads are typically easier to prepare than slice-of-life executional framework ads.

Presenting product facts in a straightforward manner is which type of executional framework?

The most common themes for fantasy executions are sex,love,and romance.

The component of a slice-of-life execution that follows the encounter is the:

The authoritative executional framework is best suited for:

Negative comparison ads may transfer negative feelings toward the sponsor's product.

In beating ad clutter,repetition can increase brand and ad recall,except when:

A dramatization execution has a more intense story format than which execution?

The authoritative executional framework assumes consumers and business decision-makers rely on cognitive processes when making purchase decisions.

Which message strategy is linked with reasoning processes?

Ads using an informative executional framework are best suited for:

An informative execution typically presents information to the audience in a straightforward manner.

Wal-Mart's emphasis on low prices violates the principle of consistent positioning,which stresses quality instead.

Using the hierarchy of effects model to develop conviction for a particular product or brand,the best creative message strategies to use would be:

Showing how Windex makes a dirty window sparkle would be which type of executional framework?

Which message strategy is most linked to emotions?

An affective message strategy:

Rotoscoping is used in a(n):

Generic message strategies are seldom found in the business-to-business advertisements,because few firms dominate an industry.

In general,comparing a low-market share brand to the market leader does not work as well in comparative advertising as comparing two brands with approximately the same level of market share.