Exam 7: Advertising Design-Message Strategies and Executional Frameworks

Which type of spokesperson is most likely to have all five source characteristics?

Categories of spokespersons include each of the following,except:

What are the principles of effective advertising?

Celebrity endorsers are used for ads because their stamp of approval on a product can enhance the product's brand equity and create emotional bonds between the consumers and the brand being endorsed.

An executional framework is the manner in which an advertising appeal is presented.

Name the executional frameworks advertisers can utilize.

Which help(s)consumers tie an advertisement into their current knowledge structure nodes and cognitive maps that already exist in their minds?

In creating an advertisement,the creative begins with the creative brief.From the creative brief,the creative should:

In terms of the relationship between message strategies and the hierarchy of effects model,cognitive message strategies are best suited to develop awareness and knowledge about a particular product or brand.

Which strategy is often used to promote a strong brand name?

A message strategy is the primary tactic or approach used to deliver a message theme.

In terms of source characteristics,attractiveness has two components: physical attractiveness and social attractiveness.

Celebrities normally score well in terms of trustworthiness,believability,persuasiveness,and likeability.

The presentation of rational arguments or pieces of information to consumers is which form of message strategy?

The manner in which an advertising appeal is presented is a(n):

A slice-of-life advertisement utilizes celebrity spokespersons offering expert endorsements.

In an advertisement for the Weight Center,Casey talks about the weight she lost and how good the employees were to her.This would be an example of using which type of executional framework?

The key to a testimonial executional framework is:

The three categories of message strategies are cognitive strategies,affective strategies,and brand strategies.

Dr.Duckworth has been paid to be in an advertisement to endorse a new brand of anti-inflammatory cream for muscle aches.For this type of ad,Dr.Duckworth is which type of endorser?