Question 1

What does EPOS stand for?

Accepted Answer

A)  Easy purchasing and ordering system 
B)  Electronic purchase operating system 
C)  Estimated product order shipment 
D)  Exclusive products' organisational standing 
E)  Electronic point of sale 
A)  Easy purchasing and ordering system 
B)  Electronic purchase operating system 
C)  Estimated product order shipment 
D)  Exclusive products' organisational standing 
E)  Electronic point of sale E

Question 2

Dizzy Designs make their clothes in the UK and then ship them to their own retail outlets in France, Spain and Germany. What kind of operation is this?

Accepted Answer

A)  Indirect export 
B)  Direct export 
C)  Home shipment 
D)  Overseas manufacture 
E)  Contract manufacture 
A)  Indirect export 
B)  Direct export 
C)  Home shipment 
D)  Overseas manufacture 
E)  Contract manufacture B

Question 3

According to many retailers, what are the three secrets to their business success?

Accepted Answer

A)  Product, price, place 
B)  Product, product, product 
C)  Location, location, location 
D)  Service, smile, sizzle 
E)  People, process, physical evidence 
A)  Product, price, place 
B)  Product, product, product 
C)  Location, location, location 
D)  Service, smile, sizzle 
E)  People, process, physical evidence C

Question 4

Tucker's foods buy their fruit straight from the farm. They then make it into jam and other products and sell it on to wholesalers who in turn sell to retailers such as Sainsbury's. How many levels are there in this supply chain?

Accepted Answer

A)  0 
B)  1 
C)  2 
D)  3 
E)  4 
A)  0 
B)  1 
C)  2 
D)  3 
E)  4

Question 5

Luxury goods such as high fashion, designer clothing would normally have very few, (possibly only one), distribution outlets. What is the term for this?

Accepted Answer

A)  Exclusive distribution 
B)  Prestige distribution 
C)  Selective distribution 
D)  Unique distribution 
E)  Targeted distribution 
A)  Exclusive distribution 
B)  Prestige distribution 
C)  Selective distribution 
D)  Unique distribution 
E)  Targeted distribution

Question 6

The International Chamber of Commerce has devised a set of rules for the interpretation of international terms and conditions. These rules set out how activities, costs and risks are to be split between the buyer and seller. What are they called?

Accepted Answer

A)  ts & cs 
B)  ICC regulations 
C)  Les regulations internationale 
D)  Incoterms 
E)  Coregs 
A)  ts & cs 
B)  ICC regulations 
C)  Les regulations internationale 
D)  Incoterms 
E)  Coregs

Question 7

Dombey and Sons produce a sparkling drink from apples grown on their own farm. They employ a small French firm to sell the drink to wholesalers in France. This French firm is acting as:

Accepted Answer

A)  a franchisee 
B)  a retailer 
C)  an agent 
D)  a warehouse 
E)  a logistics firm 
A)  a franchisee 
B)  a retailer 
C)  an agent 
D)  a warehouse 
E)  a logistics firm

Question 8

What is the function of transporting and storing physical goods for the various members of the supply chain known as?

Accepted Answer

A)  The buying centre 
B)  Merchandising 
C)  Traffic 
D)  Inventory 
E)  Logistics 
A)  The buying centre 
B)  Merchandising 
C)  Traffic 
D)  Inventory 
E)  Logistics

Question 9

What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?

Accepted Answer

A)  Resellers 
B)  Traders 
C)  Agents 
D)  Stockists 
E)  Legal representatives 
A)  Resellers 
B)  Traders 
C)  Agents 
D)  Stockists 
E)  Legal representatives

Question 10

How many levels of intermediaries are there in a direct sales channel?

Accepted Answer

A)  0 
B)  1 
C)  2 
D)  3 
E)  4 
A)  0 
B)  1 
C)  2 
D)  3 
E)  4

What does EPOS stand for?

Dizzy Designs make their clothes in the UK and then ship them to their own retail outlets in France, Spain and Germany. What kind of operation is this?

According to many retailers, what are the three secrets to their business success?

Tucker's foods buy their fruit straight from the farm. They then make it into jam and other products and sell it on to wholesalers who in turn sell to retailers such as Sainsbury's. How many levels are there in this supply chain?

Luxury goods such as high fashion, designer clothing would normally have very few, (possibly only one), distribution outlets. What is the term for this?

The International Chamber of Commerce has devised a set of rules for the interpretation of international terms and conditions. These rules set out how activities, costs and risks are to be split between the buyer and seller. What are they called?

Dombey and Sons produce a sparkling drink from apples grown on their own farm. They employ a small French firm to sell the drink to wholesalers in France. This French firm is acting as:

What is the function of transporting and storing physical goods for the various members of the supply chain known as?

What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?

How many levels of intermediaries are there in a direct sales channel?

Marketing Today

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Market Segmentation, Targeting and Positioning

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Exam 9: Place

What does EPOS stand for?

Dizzy Designs make their clothes in the UK and then ship them to their own retail outlets in France, Spain and Germany. What kind of operation is this?

According to many retailers, what are the three secrets to their business success?

Tucker's foods buy their fruit straight from the farm. They then make it into jam and other products and sell it on to wholesalers who in turn sell to retailers such as Sainsbury's. How many levels are there in this supply chain?

Luxury goods such as high fashion, designer clothing would normally have very few, (possibly only one), distribution outlets. What is the term for this?

The International Chamber of Commerce has devised a set of rules for the interpretation of international terms and conditions. These rules set out how activities, costs and risks are to be split between the buyer and seller. What are they called?

Dombey and Sons produce a sparkling drink from apples grown on their own farm. They employ a small French firm to sell the drink to wholesalers in France. This French firm is acting as:

What is the function of transporting and storing physical goods for the various members of the supply chain known as?

What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?

How many levels of intermediaries are there in a direct sales channel?

Marketing Today

Marketing Environment

Buyer Behaviour

Market Segmentation, Targeting and Positioning

Marketing Research

Product

Service Products

Promotion

Price

Building Brands With the Marketing Mix

Marketing Planning

Filters