Question 1

According to Ansoff's matrix, a company that tries to increase sales by selling its existing products in a new market is following what kind of strategy?

Accepted Answer

A)  Market development 
B)  Diversification 
C)  Focus 
D)  Market penetration 
E)  Product development 
A)  Market development 
B)  Diversification 
C)  Focus 
D)  Market penetration 
E)  Product development A

Question 2

Apart from business growth, there are a number of other good reasons for selling products internationally. Which of the following are valid reasons?

Accepted Answer

A)  To spread risk 
B)  The firm has excess production capacity 
C)  To extend the product life cycle 
D)  All of these 
E)  None of these 
A)  To spread risk 
B)  The firm has excess production capacity 
C)  To extend the product life cycle 
D)  All of these 
E)  None of these D

Question 3

What are marketing metrics?

Accepted Answer

A)  Ways to measure marketing effectiveness 
B)  Marketing tactics 
C)  The elements of a marketing programme 
D)  A sales promotion technique 
E)  The value of the marketing budget 
A)  Ways to measure marketing effectiveness 
B)  Marketing tactics 
C)  The elements of a marketing programme 
D)  A sales promotion technique 
E)  The value of the marketing budget A

Question 4

What is the first stage of the marketing planning process?

Accepted Answer

A)  Research and development 
B)  Evaluation 
C)  Objective setting 
D)  Situation analysis 
E)  Strategy development 
A)  Research and development 
B)  Evaluation 
C)  Objective setting 
D)  Situation analysis 
E)  Strategy development

Question 5

Porter's five forces is an industry analysis model. The five forces are: inter rivalry of competitors, bargaining power of customers, bargaining power of suppliers, threat of new entrants and what?

Accepted Answer

A)  Barriers to entry 
B)  Threat of competitors 
C)  Brand strength 
D)  Threat of substitutes 
E)  Bargaining power of consumers 
A)  Barriers to entry 
B)  Threat of competitors 
C)  Brand strength 
D)  Threat of substitutes 
E)  Bargaining power of consumers

Question 6

Robert has recently been appointed Marketing Manager for a fashion company. He needs to know whether or not the company's products have a sustainable advantage in the marketplace. What kind of analysis does he need to do?

Accepted Answer

A)  Environmental analysis 
B)  Gap analysis 
C)  Competitor analysis 
D)  Market share/market growth analysis 
E)  Brand interrogation 
A)  Environmental analysis 
B)  Gap analysis 
C)  Competitor analysis 
D)  Market share/market growth analysis 
E)  Brand interrogation

Question 7

Which of the following is a well-used marketing evaluation and control method?

Accepted Answer

A)  PEST 
B)  Acid test 
C)  Brand gap analysis 
D)  All of these 
E)  None of these 
A)  PEST 
B)  Acid test 
C)  Brand gap analysis 
D)  All of these 
E)  None of these

Question 8

SWOT is one of the most commonly used analysis tools in business, but what does it analyse?

Accepted Answer

A)  The external marketing environment 
B)  The internal marketing environment 
C)  The competitive environment 
D)  The organisation's current situation 
E)  The organisation's strategy 
A)  The external marketing environment 
B)  The internal marketing environment 
C)  The competitive environment 
D)  The organisation's current situation 
E)  The organisation's strategy

Question 9

Maria is the Marketing Manager for Wholefoods Ltd. She is working on the firm's marketing plan. Her forecasts show that, if they carry on as they have been doing, they are likely to miss their sales revenue targets by £500,000. She needs some new ideas. What kind of analysis has Maria undertaken?

Accepted Answer

A)  PRESTCOM analysis 
B)  SWOT analysis 
C)  Strategic gap analysis 
D)  Ansoff's matrix 
E)  Ratio analysis 
A)  PRESTCOM analysis 
B)  SWOT analysis 
C)  Strategic gap analysis 
D)  Ansoff's matrix 
E)  Ratio analysis

According to Ansoff's matrix, a company that tries to increase sales by selling its existing products in a new market is following what kind of strategy?

Apart from business growth, there are a number of other good reasons for selling products internationally. Which of the following are valid reasons?

What are marketing metrics?

What is the first stage of the marketing planning process?

Porter's five forces is an industry analysis model. The five forces are: inter rivalry of competitors, bargaining power of customers, bargaining power of suppliers, threat of new entrants and what?

Robert has recently been appointed Marketing Manager for a fashion company. He needs to know whether or not the company's products have a sustainable advantage in the marketplace. What kind of analysis does he need to do?

Which of the following is a well-used marketing evaluation and control method?

SWOT is one of the most commonly used analysis tools in business, but what does it analyse?

Maria is the Marketing Manager for Wholefoods Ltd. She is working on the firm's marketing plan. Her forecasts show that, if they carry on as they have been doing, they are likely to miss their sales revenue targets by £500,000. She needs some new ideas. What kind of analysis has Maria undertaken?

Marketing Today

Marketing Environment

Buyer Behaviour

Market Segmentation, Targeting and Positioning

Marketing Research

Product

Service Products

Promotion

Place

Price

Building Brands With the Marketing Mix

Filters

Exam 12: Marketing Planning

According to Ansoff's matrix, a company that tries to increase sales by selling its existing products in a new market is following what kind of strategy?

Apart from business growth, there are a number of other good reasons for selling products internationally. Which of the following are valid reasons?

What are marketing metrics?

What is the first stage of the marketing planning process?

Porter's five forces is an industry analysis model. The five forces are: inter rivalry of competitors, bargaining power of customers, bargaining power of suppliers, threat of new entrants and what?

Robert has recently been appointed Marketing Manager for a fashion company. He needs to know whether or not the company's products have a sustainable advantage in the marketplace. What kind of analysis does he need to do?

Which of the following is a well-used marketing evaluation and control method?

SWOT is one of the most commonly used analysis tools in business, but what does it analyse?

Maria is the Marketing Manager for Wholefoods Ltd. She is working on the firm's marketing plan. Her forecasts show that, if they carry on as they have been doing, they are likely to miss their sales revenue targets by £500,000. She needs some new ideas. What kind of analysis has Maria undertaken?

Marketing Today

Marketing Environment

Buyer Behaviour

Market Segmentation, Targeting and Positioning

Marketing Research

Product

Service Products

Promotion

Place

Price

Building Brands With the Marketing Mix

Filters