Question 1

What do the three Cs of international marketing environmental analysis stand for?

Accepted Answer

A)  Country currency culture 
B)  Competition costs culture 
C)  Culture costs climate 
D)  Country climate competition 
E)  Currency climate costs 
A)  Country currency culture 
B)  Competition costs culture 
C)  Culture costs climate 
D)  Country climate competition 
E)  Currency climate costs A

Question 2

The first stage of a SWOT analysis is to identify relevant variables and classify them under the SWOT headings. What is the follow on stage?

Accepted Answer

A)  Ranking the variables in order of importance to the organisation 
B)  Organising the variables alphabetically 
C)  Prioritising the variables according to their associated costs 
D)  Classifying the variables according to PRESTCOM 
E)  Identifying the easiest variables to deal with 
A)  Ranking the variables in order of importance to the organisation 
B)  Organising the variables alphabetically 
C)  Prioritising the variables according to their associated costs 
D)  Classifying the variables according to PRESTCOM 
E)  Identifying the easiest variables to deal with A

Question 3

What is the correct term for an economy that is growing, in a country with full employment, and with high business confidence in the future despite rising prices?

Accepted Answer

A)  Bomb 
B)  Bust 
C)  Upturn 
D)  Swing 
E)  Mixed 
A)  Bomb 
B)  Bust 
C)  Upturn 
D)  Swing 
E)  Mixed C

Question 4

Imagine you are conducting a SWOT analysis for a British manufacturer who exports to Thailand. If the Thai currency becomes unstable, which category would you place that in for your analysis?

Accepted Answer

A)  Opportunity 
B)  Weakness 
C)  Economic 
D)  Strength 
E)  Threat 
A)  Opportunity 
B)  Weakness 
C)  Economic 
D)  Strength 
E)  Threat

Question 5

In a PRESTCOM analysis, under which heading would a change in the provisions of the Sale of Goods Act be placed?

Accepted Answer

A)  Political 
B)  Regulatory 
C)  Social 
D)  Customer 
E)  Marketing 
A)  Political 
B)  Regulatory 
C)  Social 
D)  Customer 
E)  Marketing

Question 6

Britain has an ageing population. This trend would be identified as part of which PRESTCOM environment?

Accepted Answer

A)  Political 
B)  Regulatory 
C)  Social 
D)  Environmental 
E)  Market 
A)  Political 
B)  Regulatory 
C)  Social 
D)  Environmental 
E)  Market

Question 7

Identify a close competitor for Walker's crisps.

Accepted Answer

A)  Golden Wonder crisps 
B)  Nobby's nuts 
C)  Mashed potato 
D)  Coca Cola 
E)  Sunflower oil 
A)  Golden Wonder crisps 
B)  Nobby's nuts 
C)  Mashed potato 
D)  Coca Cola 
E)  Sunflower oil

Question 8

What is the general term given to any group or individual who can affect, or is affected by, an organisation's activities?

Accepted Answer

A)  Shareholders 
B)  Pressure groups 
C)  Unions 
D)  Stakeholders 
E)  Board members 
A)  Shareholders 
B)  Pressure groups 
C)  Unions 
D)  Stakeholders 
E)  Board members

Question 9

In a SWOT analysis, which two elements are part of the internal environment?

Accepted Answer

A)  Strengths and threats 
B)  Opportunities and threats 
C)  Strengths and opportunities 
D)  Weaknesses and strengths 
E)  Weaknesses and threats 
A)  Strengths and threats 
B)  Opportunities and threats 
C)  Strengths and opportunities 
D)  Weaknesses and strengths 
E)  Weaknesses and threats

Question 10

Often, the first significant company to move into a market becomes the market leader. What is the term for this?

Accepted Answer

A)  First come first served 
B)  First mover advantage 
C)  Market first 
D)  Last in first out 
E)  Organisational first 
A)  First come first served 
B)  First mover advantage 
C)  Market first 
D)  Last in first out 
E)  Organisational first

What do the three Cs of international marketing environmental analysis stand for?

The first stage of a SWOT analysis is to identify relevant variables and classify them under the SWOT headings. What is the follow on stage?

What is the correct term for an economy that is growing, in a country with full employment, and with high business confidence in the future despite rising prices?

Imagine you are conducting a SWOT analysis for a British manufacturer who exports to Thailand. If the Thai currency becomes unstable, which category would you place that in for your analysis?

In a PRESTCOM analysis, under which heading would a change in the provisions of the Sale of Goods Act be placed?

Britain has an ageing population. This trend would be identified as part of which PRESTCOM environment?

Identify a close competitor for Walker's crisps.

What is the general term given to any group or individual who can affect, or is affected by, an organisation's activities?

In a SWOT analysis, which two elements are part of the internal environment?

Often, the first significant company to move into a market becomes the market leader. What is the term for this?

Marketing Today

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Exam 2: Marketing Environment

What do the three Cs of international marketing environmental analysis stand for?

The first stage of a SWOT analysis is to identify relevant variables and classify them under the SWOT headings. What is the follow on stage?

What is the correct term for an economy that is growing, in a country with full employment, and with high business confidence in the future despite rising prices?

Imagine you are conducting a SWOT analysis for a British manufacturer who exports to Thailand. If the Thai currency becomes unstable, which category would you place that in for your analysis?

In a PRESTCOM analysis, under which heading would a change in the provisions of the Sale of Goods Act be placed?

Britain has an ageing population. This trend would be identified as part of which PRESTCOM environment?

Identify a close competitor for Walker's crisps.

What is the general term given to any group or individual who can affect, or is affected by, an organisation's activities?

In a SWOT analysis, which two elements are part of the internal environment?

Often, the first significant company to move into a market becomes the market leader. What is the term for this?

Marketing Today

Buyer Behaviour

Market Segmentation, Targeting and Positioning

Marketing Research

Product

Service Products

Promotion

Place

Price

Building Brands With the Marketing Mix

Marketing Planning

Filters