Question 1

Which of the following platforms has used by Brand USA to promote the country?

Accepted Answer

A)  media 
B)  digital content 
C)  film and TV 
D)  all of the above 
A)  media 
B)  digital content 
C)  film and TV 
D)  all of the above D

Question 2

Kualoa Ranch in Hawaii is primarily used for:

Accepted Answer

A)  raising cattle 
B)  hosting weddings 
C)  as a film set and for movie tours 
D)  hiking tours 
A)  raising cattle 
B)  hosting weddings 
C)  as a film set and for movie tours 
D)  hiking tours C

Question 3

For the practice of product placement, academics suggest that message impact should be assessed at:

Accepted Answer

A)  recall 
B)  persuasion 
C)  behavioral levels 
D)  all of the above 
A)  recall 
B)  persuasion 
C)  behavioral levels 
D)  all of the above D

Question 4

What type of company does Marcos Van Aken work for?

Accepted Answer

A)  a large hotel group 
B)  an incentive and conference travel agency 
C)  a consultancy for customer service 
D)  a meeting planner 
A)  a large hotel group 
B)  an incentive and conference travel agency 
C)  a consultancy for customer service 
D)  a meeting planner

Question 5

Which of the following plays an important role in personal selling?

Accepted Answer

A)  Communication 
B)  Products features 
C)  Promotion strategy 
D)  Making discounts 
A)  Communication 
B)  Products features 
C)  Promotion strategy 
D)  Making discounts

Question 6

Van Aken spends a considerable amount of his time doing what?

Accepted Answer

A)  solving problems for customers 
B)  making business deals with executives 
C)  cleaning carpets 
D)  in the restaurant 
A)  solving problems for customers 
B)  making business deals with executives 
C)  cleaning carpets 
D)  in the restaurant

Question 7

Encouraging celebrities to ……….. tourism and hospitality products can result in considerable media coverage, and can therefore help to promote that particular product.

Accepted Answer

A)  endorse 
B)  talk 
C)  promote 
D)  none of the above 
A)  endorse 
B)  talk 
C)  promote 
D)  none of the above

Question 8

Why is Stellenbosch in South Africa is a famous destination?

Accepted Answer

A)  Wine 
B)  Big sport events 
C)  Historical attractions 
D)  The amazing coastline 
A)  Wine 
B)  Big sport events 
C)  Historical attractions 
D)  The amazing coastline

Question 9

What is the Stellenbosch Local Economic Development (LED) strategy?

Accepted Answer

A)  a multi-stakeholder effort aiming to produce more wine 
B)  a multi-stakeholder effort aiming to unite economic stakeholders to cooperate in improving the economic future of the area 
C)  a multi-stakeholder effort aiming to link up with businesses in Cape Town 
D)  a multi-stakeholder effort aiming to attract more retirees to the area 
A)  a multi-stakeholder effort aiming to produce more wine 
B)  a multi-stakeholder effort aiming to unite economic stakeholders to cooperate in improving the economic future of the area 
C)  a multi-stakeholder effort aiming to link up with businesses in Cape Town 
D)  a multi-stakeholder effort aiming to attract more retirees to the area

Question 10

Sales people gather marketing intelligence on:

Accepted Answer

A)  competitors 
B)  trends in market 
C)  product comparisons 
D)  all of the above 
A)  competitors 
B)  trends in market 
C)  product comparisons 
D)  all of the above

Question 11

PR is broader in scope than:

Accepted Answer

A)  publicity 
B)  marketing 
C)  relationship management 
D)  customer service 
A)  publicity 
B)  marketing 
C)  relationship management 
D)  customer service

Question 12

Which of the following is a category of public relations?

Accepted Answer

A)  owned 
B)  paid 
C)  earned 
D)  all of the above 
A)  owned 
B)  paid 
C)  earned 
D)  all of the above

Question 13

Sales budget is a part of the:

Accepted Answer

A)  Sales strategy 
B)  Sales plan 
C)  Sales report 
D)  Sales performance 
A)  Sales strategy 
B)  Sales plan 
C)  Sales report 
D)  Sales performance

Question 14

What is the problem with media monitoring and advertising equivalency?

Accepted Answer

A)  they tend not to measure the quality of coverage 
B)  media control over public opinion 
C)  social media attracts more attention than traditional media 
D)  all of the above 
A)  they tend not to measure the quality of coverage 
B)  media control over public opinion 
C)  social media attracts more attention than traditional media 
D)  all of the above

Question 15

Which of the following is discussed in the case study as one of Hawaii's tourism attractions?

Accepted Answer

A)  film tourism 
B)  inexpensive travels 
C)  historical attraction 
D)  none of the above 
A)  film tourism 
B)  inexpensive travels 
C)  historical attraction 
D)  none of the above

Question 16

What is the very first job of a sales manager?

Accepted Answer

A)  increasing sales volume 
B)  recruiting sales people 
C)  training sales people 
D)  developing sales strategy 
A)  increasing sales volume 
B)  recruiting sales people 
C)  training sales people 
D)  developing sales strategy

Question 17

Sales representatives provide various services to customers including:

Accepted Answer

A)  consulting on their problems 
B)  rendering technical assistance 
C)  arranging finance and expediting delivery 
D)  all of the above 
A)  consulting on their problems 
B)  rendering technical assistance 
C)  arranging finance and expediting delivery 
D)  all of the above

Question 18

Which of the following is an important role of PR in tourism and hospitality?

Accepted Answer

A)  maintaining a positive public presence 
B)  handling negative publicity 
C)  enhancing the effectiveness of other promotional mix elements 
D)  all of the above 
A)  maintaining a positive public presence 
B)  handling negative publicity 
C)  enhancing the effectiveness of other promotional mix elements 
D)  all of the above

Question 19

Which of the following is the objective of personal selling?

Accepted Answer

A)  Sales volume 
B)  Cross selling 
C)  Market share 
D)  All of the above 
A)  Sales volume 
B)  Cross selling 
C)  Market share 
D)  All of the above

Question 20

Which of the following options best represents the sales process?

Accepted Answer

A)  Prospecting and Qualifying, Preplanning, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Following Up after Closing 
B)  Preplanning, Prospecting and Qualifying, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Following Up after Closing 
C)  Preplanning, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Prospecting and Qualifying, Following Up after Closing 
D)  Prospecting and Qualifying, Preplanning, Closing the Sale, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Following Up after Closing 
A)  Prospecting and Qualifying, Preplanning, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Following Up after Closing 
B)  Preplanning, Prospecting and Qualifying, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Following Up after Closing 
C)  Preplanning, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Prospecting and Qualifying, Following Up after Closing 
D)  Prospecting and Qualifying, Preplanning, Closing the Sale, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Following Up after Closing

Which of the following platforms has used by Brand USA to promote the country?

Kualoa Ranch in Hawaii is primarily used for:

For the practice of product placement, academics suggest that message impact should be assessed at:

What type of company does Marcos Van Aken work for?

Which of the following plays an important role in personal selling?

Van Aken spends a considerable amount of his time doing what?

Encouraging celebrities to ……….. tourism and hospitality products can result in considerable media coverage, and can therefore help to promote that particular product.

Why is Stellenbosch in South Africa is a famous destination?

What is the Stellenbosch Local Economic Development (LED) strategy?

Sales people gather marketing intelligence on:

PR is broader in scope than:

Which of the following is a category of public relations?

Sales budget is a part of the:

What is the problem with media monitoring and advertising equivalency?

Which of the following is discussed in the case study as one of Hawaii's tourism attractions?

What is the very first job of a sales manager?

Sales representatives provide various services to customers including:

Which of the following is an important role of PR in tourism and hospitality?

Which of the following is the objective of personal selling?

Which of the following options best represents the sales process?

Todays Marketing Environment

Understanding Todays Consumer

Digital Marketing

The Marketing Plan

The Tourism and Hospitality Product

Pricing

Distribution

The Role of Advertising and Sales Promotions

Role of Customer Service in Marketing

Marketing Research

Tourism Marketing Ethics

Filters

Exam 9: Public Relations and Personal Selling

Which of the following platforms has used by Brand USA to promote the country?

Kualoa Ranch in Hawaii is primarily used for:

For the practice of product placement, academics suggest that message impact should be assessed at:

What type of company does Marcos Van Aken work for?

Which of the following plays an important role in personal selling?

Van Aken spends a considerable amount of his time doing what?

Encouraging celebrities to ……….. tourism and hospitality products can result in considerable media coverage, and can therefore help to promote that particular product.

Why is Stellenbosch in South Africa is a famous destination?

What is the Stellenbosch Local Economic Development (LED) strategy?

Sales people gather marketing intelligence on:

PR is broader in scope than:

Which of the following is a category of public relations?

Sales budget is a part of the:

What is the problem with media monitoring and advertising equivalency?

Which of the following is discussed in the case study as one of Hawaii's tourism attractions?

What is the very first job of a sales manager?

Sales representatives provide various services to customers including:

Which of the following is an important role of PR in tourism and hospitality?

Which of the following is the objective of personal selling?

Which of the following options best represents the sales process?

Todays Marketing Environment

Understanding Todays Consumer

Digital Marketing

The Marketing Plan

The Tourism and Hospitality Product

Pricing

Distribution

The Role of Advertising and Sales Promotions

Role of Customer Service in Marketing

Marketing Research

Tourism Marketing Ethics

Filters