Question 1

Which of the following does Jo Arnett-Morrice NOT DO to ensure the success of the Dance World Cup?

Accepted Answer

A)  help her teams with fundraising 
B)  pay for television advertisements 
C)  provide photographic and video footage 
D)  employ direct marketing, word of mouth, and social media strategies 
A)  help her teams with fundraising 
B)  pay for television advertisements 
C)  provide photographic and video footage 
D)  employ direct marketing, word of mouth, and social media strategies B

Question 2

Why is tourism considered in sectors rather than as a single industry?

Accepted Answer

A)  because tourism products are intangible and are easier to classify by sector 
B)  early development of the industry fell naturally into clusters of sectors 
C)  tourism constitutes such a wide span of products that it is necessary to consider it in terms of sectors 
D)  the tourism industry is not considered in sectors 
A)  because tourism products are intangible and are easier to classify by sector 
B)  early development of the industry fell naturally into clusters of sectors 
C)  tourism constitutes such a wide span of products that it is necessary to consider it in terms of sectors 
D)  the tourism industry is not considered in sectors C

Question 3

Which of the following industries are shaping the growth of the events sector?

Accepted Answer

A)  the hospitality industry 
B)  tourism industry stakeholders 
C)  marketing and public relations practitioners 
D)  all of the above 
A)  the hospitality industry 
B)  tourism industry stakeholders 
C)  marketing and public relations practitioners 
D)  all of the above D

Question 4

You recently visited your doctor's office and noticed that the waiting room had been redecorated. You also notice that you felt slightly nervous and anxious about your appointment, whereas in the past you were always calm and at ease. This is an example of a servicescape affecting you in what way?

Accepted Answer

A)  physiologically 
B)  emotionally 
C)  mentally 
D)  cognitively 
A)  physiologically 
B)  emotionally 
C)  mentally 
D)  cognitively

Question 5

During a recent staff meeting of the marketing department, conversation focuses on recent trends in electronic sales. Your co-worker mentions that he recently purchased a digital camera that included a three-year manufacturer's warranty. This warranty is an example of what type of product?

Accepted Answer

A)  the tangible product 
B)  the tourism marketing product 
C)  the modified product 
D)  the augmented product 
A)  the tangible product 
B)  the tourism marketing product 
C)  the modified product 
D)  the augmented product

Question 6

What are the four stages of the New Service Development Model?

Accepted Answer

A)  idea generation, test design, modification, and evaluation 
B)  new idea generation and development, introduction, test design, and maturation 
C)  new idea generation and development, go/no go, test design, and evaluation 
D)  new idea generation and development, go/no go, project authorization, and evaluation 
A)  idea generation, test design, modification, and evaluation 
B)  new idea generation and development, introduction, test design, and maturation 
C)  new idea generation and development, go/no go, test design, and evaluation 
D)  new idea generation and development, go/no go, project authorization, and evaluation

Question 7

Which part of the world will you find the Hotel Pelirocco?

Accepted Answer

A)  Germany 
B)  Holland 
C)  Mexico 
D)  England 
A)  Germany 
B)  Holland 
C)  Mexico 
D)  England

Question 8

What stage of the Product Life Cycle is characterized by length, price wars, and heavy competition?

Accepted Answer

A)  introduction 
B)  maturity 
C)  growth 
D)  decline 
A)  introduction 
B)  maturity 
C)  growth 
D)  decline

Question 9

Which stage in the product life cycle is characterized by slow sales?

Accepted Answer

A)  product development 
B)  maturity 
C)  introduction 
D)  both c and d 
A)  product development 
B)  maturity 
C)  introduction 
D)  both c and d

Question 10

The "Fly Like a Pterosaur Exhibit" was at what museum?

Accepted Answer

A)  American Museum of Natural History 
B)  Art Institute of Chicago 
C)  Smithsonian American Art Museum in Washington 
D)  Sukiennice Museum in Kraków 
A)  American Museum of Natural History 
B)  Art Institute of Chicago 
C)  Smithsonian American Art Museum in Washington 
D)  Sukiennice Museum in Kraków

Question 11

What are the three levels of tourism products?

Accepted Answer

A)  the augmented product, the intangible product, and the core product 
B)  the outer product, the core product, and the augmented product 
C)  the core product, the tangible product, and the intangible product 
D)  the augmented product, the tangible product, and the core product 
A)  the augmented product, the intangible product, and the core product 
B)  the outer product, the core product, and the augmented product 
C)  the core product, the tangible product, and the intangible product 
D)  the augmented product, the tangible product, and the core product

Question 12

What are the four stages of the New Service Development Model?

Accepted Answer

A)  idea generation, test design, modification, and evaluation 
B)  new idea generation and development, introduction, test design, and maturation 
C)  new idea generation and development, go/no go, test design, and evaluation 
D)  new idea generation and development, go/no go, project authorization, and evaluation 
A)  idea generation, test design, modification, and evaluation 
B)  new idea generation and development, introduction, test design, and maturation 
C)  new idea generation and development, go/no go, test design, and evaluation 
D)  new idea generation and development, go/no go, project authorization, and evaluation

Question 13

Which of the following terms refers to the process of taking a well-known brand and extending it into a new area that will "kill" the brand?

Accepted Answer

A)  fencing 
B)  brandicide 
C)  brand extinction 
D)  packaging 
A)  fencing 
B)  brandicide 
C)  brand extinction 
D)  packaging

Question 14

When discussing elements of physical evidence for tourism and hospitality products, which category do brochures typically fall into?

Accepted Answer

A)  servicescape facility exterior 
B)  other tangibles 
C)  servicescape facility interior 
D)  customer satisfaction aides 
A)  servicescape facility exterior 
B)  other tangibles 
C)  servicescape facility interior 
D)  customer satisfaction aides

Question 15

Peter has been researching branding strategies for a class project. He came across several companies which have recently experienced brand decay. Which of the following is NOT a cause of brand decay?

Accepted Answer

A)  a merger 
B)  a takeover 
C)  brand revisions 
D)  brands are overstretched into new products 
A)  a merger 
B)  a takeover 
C)  brand revisions 
D)  brands are overstretched into new products

Question 16

Of the four new product development alternatives discussed in the text, which one involves an existing customer base and a totally new product?

Accepted Answer

A)  diversification 
B)  product development 
C)  market development 
D)  market penetration 
A)  diversification 
B)  product development 
C)  market development 
D)  market penetration

Question 17

What was the reality show called that base an entire season's script on the Dance World Cup?

Accepted Answer

A)  Dance Forever 
B)  Dance Mums 
C)  Dance Girls 
D)  Forever Dance 
A)  Dance Forever 
B)  Dance Mums 
C)  Dance Girls 
D)  Forever Dance

Question 18

Which recent acquisition is set to shake up the hotel sector?

Accepted Answer

A)  The purchase of Starwood Hotels by Marriott International 
B)  The purchase of Hilton by Marriott International 
C)  The purchase of Starwood Hotels by Hilton 
D)  The purchase of Marriott International by Starwood Hotels 
A)  The purchase of Starwood Hotels by Marriott International 
B)  The purchase of Hilton by Marriott International 
C)  The purchase of Starwood Hotels by Hilton 
D)  The purchase of Marriott International by Starwood Hotels

Question 19

During which stage of the New Service Development Model does a comprehensive investigation into the business implications of each concept take place?

Accepted Answer

A)  project authorization 
B)  business analysis 
C)  marketing design and testing 
D)  concept development 
A)  project authorization 
B)  business analysis 
C)  marketing design and testing 
D)  concept development

Question 20

The case study "Hotels That Don't Miss a Beat" focused on what type of themed hotels?

Accepted Answer

A)  Animal-themed 
B)  Roman-themed 
C)  Music-themed 
D)  Las Vegas-themed 
A)  Animal-themed 
B)  Roman-themed 
C)  Music-themed 
D)  Las Vegas-themed

Which of the following does Jo Arnett-Morrice NOT DO to ensure the success of the Dance World Cup?

Why is tourism considered in sectors rather than as a single industry?

Which of the following industries are shaping the growth of the events sector?

You recently visited your doctor's office and noticed that the waiting room had been redecorated. You also notice that you felt slightly nervous and anxious about your appointment, whereas in the past you were always calm and at ease. This is an example of a servicescape affecting you in what way?

During a recent staff meeting of the marketing department, conversation focuses on recent trends in electronic sales. Your co-worker mentions that he recently purchased a digital camera that included a three-year manufacturer's warranty. This warranty is an example of what type of product?

What are the four stages of the New Service Development Model?

Which part of the world will you find the Hotel Pelirocco?

What stage of the Product Life Cycle is characterized by length, price wars, and heavy competition?

Which stage in the product life cycle is characterized by slow sales?

The "Fly Like a Pterosaur Exhibit" was at what museum?

What are the three levels of tourism products?

What are the four stages of the New Service Development Model?

Which of the following terms refers to the process of taking a well-known brand and extending it into a new area that will "kill" the brand?

When discussing elements of physical evidence for tourism and hospitality products, which category do brochures typically fall into?

Peter has been researching branding strategies for a class project. He came across several companies which have recently experienced brand decay. Which of the following is NOT a cause of brand decay?

Of the four new product development alternatives discussed in the text, which one involves an existing customer base and a totally new product?

What was the reality show called that base an entire season's script on the Dance World Cup?

Which recent acquisition is set to shake up the hotel sector?

During which stage of the New Service Development Model does a comprehensive investigation into the business implications of each concept take place?

The case study "Hotels That Don't Miss a Beat" focused on what type of themed hotels?

Todays Marketing Environment

Understanding Todays Consumer

Digital Marketing

The Marketing Plan

Pricing

Distribution

The Role of Advertising and Sales Promotions

Public Relations and Personal Selling

Role of Customer Service in Marketing

Marketing Research

Tourism Marketing Ethics

Filters

Exam 5: The Tourism and Hospitality Product

Which of the following does Jo Arnett-Morrice NOT DO to ensure the success of the Dance World Cup?

Why is tourism considered in sectors rather than as a single industry?

Which of the following industries are shaping the growth of the events sector?

You recently visited your doctor's office and noticed that the waiting room had been redecorated. You also notice that you felt slightly nervous and anxious about your appointment, whereas in the past you were always calm and at ease. This is an example of a servicescape affecting you in what way?

During a recent staff meeting of the marketing department, conversation focuses on recent trends in electronic sales. Your co-worker mentions that he recently purchased a digital camera that included a three-year manufacturer's warranty. This warranty is an example of what type of product?

What are the four stages of the New Service Development Model?

Which part of the world will you find the Hotel Pelirocco?

What stage of the Product Life Cycle is characterized by length, price wars, and heavy competition?

Which stage in the product life cycle is characterized by slow sales?

The "Fly Like a Pterosaur Exhibit" was at what museum?

What are the three levels of tourism products?

What are the four stages of the New Service Development Model?

Which of the following terms refers to the process of taking a well-known brand and extending it into a new area that will "kill" the brand?

When discussing elements of physical evidence for tourism and hospitality products, which category do brochures typically fall into?

Peter has been researching branding strategies for a class project. He came across several companies which have recently experienced brand decay. Which of the following is NOT a cause of brand decay?

Of the four new product development alternatives discussed in the text, which one involves an existing customer base and a totally new product?

What was the reality show called that base an entire season's script on the Dance World Cup?

Which recent acquisition is set to shake up the hotel sector?

During which stage of the New Service Development Model does a comprehensive investigation into the business implications of each concept take place?

The case study "Hotels That Don't Miss a Beat" focused on what type of themed hotels?

Todays Marketing Environment

Understanding Todays Consumer

Digital Marketing

The Marketing Plan

Pricing

Distribution

The Role of Advertising and Sales Promotions

Public Relations and Personal Selling

Role of Customer Service in Marketing

Marketing Research

Tourism Marketing Ethics

Filters