Question 1

In the case study, "Hotels Responding to 'Bleisure' Trend", which of the following companies are seen to be responding to this trend?

Accepted Answer

A)  Pullman 
B)  Westin 
C)  The Sanctuary 
D)  All of the above 
A)  Pullman 
B)  Westin 
C)  The Sanctuary 
D)  All of the above D

Question 2

What are the three levels of commitment in the buying process?

Accepted Answer

A)  truncated, extended, and habitual 
B)  extended problem solving, habitual problem solving, and limited problem solving 
C)  habitual, limited, and unlimited 
D)  extended, limited, and unlimited 
A)  truncated, extended, and habitual 
B)  extended problem solving, habitual problem solving, and limited problem solving 
C)  habitual, limited, and unlimited 
D)  extended, limited, and unlimited B

Question 3

What three aspects compose consumer behaviour analysis?

Accepted Answer

A)  consumer motivations, consumer studies, and consumer patterns 
B)  consumer typologies, consumer motivations, and the consumer purchasing process 
C)  consumer patterns, consumer typologies, and the consumer purchasing process 
D)  consumer motivations, consumer studies, and consumer typologies 
A)  consumer motivations, consumer studies, and consumer patterns 
B)  consumer typologies, consumer motivations, and the consumer purchasing process 
C)  consumer patterns, consumer typologies, and the consumer purchasing process 
D)  consumer motivations, consumer studies, and consumer typologies B

Question 4

When it comes to marketing plans, the X Games is heavily weighted towards:

Accepted Answer

A)  social media and online advertising 
B)  sponsorships 
C)  print advertising 
D)  product placements 
A)  social media and online advertising 
B)  sponsorships 
C)  print advertising 
D)  product placements

Question 5

Choosing to interpret different stimuli in different ways, often ignoring some factors while enhancing others, is known as:

Accepted Answer

A)  selective distortion 
B)  significative stimuli 
C)  a mind-picture 
D)  selective perception 
A)  selective distortion 
B)  significative stimuli 
C)  a mind-picture 
D)  selective perception

Question 6

Which of the following statements is TRUE?

Accepted Answer

A)  two trends are emerging: the desire for personalized service and the desire for highly specialized trips 
B)  travel agents and tour operators have been slow to react to the changing needs of customers in regards to customization 
C)  requests for customized and personalized vacations are rising 
D)  both a and c 
A)  two trends are emerging: the desire for personalized service and the desire for highly specialized trips 
B)  travel agents and tour operators have been slow to react to the changing needs of customers in regards to customization 
C)  requests for customized and personalized vacations are rising 
D)  both a and c

Question 7

Which of the following statements is accurate regarding motivations?

Accepted Answer

A)  they are inner drives that cause people to take action to satisfy their needs 
B)  Maslow created a hierarchy to categorize motivations 
C)  motivations have a direct influence on consumer behavior 
D)  both a and c are correct 
A)  they are inner drives that cause people to take action to satisfy their needs 
B)  Maslow created a hierarchy to categorize motivations 
C)  motivations have a direct influence on consumer behavior 
D)  both a and c are correct

Question 8

What is the concept of the family life cycle based on?

Accepted Answer

A)  the premise that travel patterns and destinations vary as people live together 
B)  the premise that when people live together their way of life changes 
C)  the study of non-nuclear families 
D)  none of the above 
A)  the premise that travel patterns and destinations vary as people live together 
B)  the premise that when people live together their way of life changes 
C)  the study of non-nuclear families 
D)  none of the above

Question 9

A recent study from the London School of Economics identified a new model of class with seven classes. Which of the following is NOT one of them?

Accepted Answer

A)  elite 
B)  precariat 
C)  traditional upper class 
D)  traditional working class 
A)  elite 
B)  precariat 
C)  traditional upper class 
D)  traditional working class

Question 10

Role adoption will also influence the buying process. Which of the following is NOT one of those roles?

Accepted Answer

A)  decider 
B)  searcher 
C)  initiator 
D)  buyer 
A)  decider 
B)  searcher 
C)  initiator 
D)  buyer

Question 11

Which of the following classifications of tourists was NOT proposed by Cohen?

Accepted Answer

A)  the individual mass tourist 
B)  the drifter 
C)  the roamer 
D)  the organized mass tourist 
A)  the individual mass tourist 
B)  the drifter 
C)  the roamer 
D)  the organized mass tourist

Question 12

How is culture transmitted?

Accepted Answer

A)  mental programming 
B)  symbolic gestures 
C)  the spoken and written word 
D)  b and c 
A)  mental programming 
B)  symbolic gestures 
C)  the spoken and written word 
D)  b and c

Question 13

Which of the following statements is FALSE concerning Plog's tourist motivation model?

Accepted Answer

A)  Plog found that the majority of the population was psychocentric 
B)  psychocentrics prefer familiar destinations, packaged tours, and "touristy" areas 
C)  Plog's theory has been criticized as being difficult to apply 
D)  it has two dimensions: allocentrism/psychocentrism and energy 
A)  Plog found that the majority of the population was psychocentric 
B)  psychocentrics prefer familiar destinations, packaged tours, and "touristy" areas 
C)  Plog's theory has been criticized as being difficult to apply 
D)  it has two dimensions: allocentrism/psychocentrism and energy

Question 14

Which of the following statement is TRUE about the senior market?

Accepted Answer

A)  the senior market is tied to seasonal travel due to reduced mobility 
B)  involves longer trips 
C)  is wedded to midweek or weekend travel 
D)  it is not a lucrative market 
A)  the senior market is tied to seasonal travel due to reduced mobility 
B)  involves longer trips 
C)  is wedded to midweek or weekend travel 
D)  it is not a lucrative market

Question 15

Lifestyle analysis examines the way people allocate:
i. activities
ii. time
iii. energy
iv. money

Accepted Answer

A)  i, ii, and iv only 
B)  ii, iii, and iv only 
C)  iii and iv only 
D)  i and ii only 
A)  i, ii, and iv only 
B)  ii, iii, and iv only 
C)  iii and iv only 
D)  i and ii only

Question 16

Charie Locke is the owner of which ski resort in Canada?

Accepted Answer

A)  Lake Louise 
B)  Banff Mount Norquay 
C)  Sunshine village 
D)  Whisteler 
A)  Lake Louise 
B)  Banff Mount Norquay 
C)  Sunshine village 
D)  Whisteler

Question 17

"Bleisure" refers to the fact that:

Accepted Answer

A)  The lines between business and leisure travel are becoming increasingly distinct 
B)  The lines between business and leisure travel are becoming increasingly blurred 
C)  The lines between female business and leisure travel are becoming clearer 
D)  Business travelers are taking less holidays 
A)  The lines between business and leisure travel are becoming increasingly distinct 
B)  The lines between business and leisure travel are becoming increasingly blurred 
C)  The lines between female business and leisure travel are becoming clearer 
D)  Business travelers are taking less holidays

Question 18

Which of the following are trends or demands in consumer behavior that are currently influencing tourism and hospitality marketing?

Accepted Answer

A)  ethical consumption 
B)  customization, convenience, and speed 
C)  wellness 
D)  all of the above 
A)  ethical consumption 
B)  customization, convenience, and speed 
C)  wellness 
D)  all of the above

Question 19

In order to close a sale within a business-to-business market, it has been argued that the supplier has to identify and satisfy all _______________ in the decision-making unit.

Accepted Answer

A)  groups 
B)  deciders 
C)  buyers 
D)  stakeholders 
A)  groups 
B)  deciders 
C)  buyers 
D)  stakeholders

Question 20

Which of the following statements is NOT accurate?

Accepted Answer

A)  Beliefs are ingrained feelings towards aspects of life and are more difficult to change than attitudes 
B)  Factors influencing motivation and purchase include learning, beliefs and attitudes, and perception 
C)  Learning is formed through past experiences which develop into a mental inventory of expectations 
D)  Perception is shaped by information that people filter and then retrieve 
A)  Beliefs are ingrained feelings towards aspects of life and are more difficult to change than attitudes 
B)  Factors influencing motivation and purchase include learning, beliefs and attitudes, and perception 
C)  Learning is formed through past experiences which develop into a mental inventory of expectations 
D)  Perception is shaped by information that people filter and then retrieve

In the case study, "Hotels Responding to 'Bleisure' Trend", which of the following companies are seen to be responding to this trend?

What are the three levels of commitment in the buying process?

What three aspects compose consumer behaviour analysis?

When it comes to marketing plans, the X Games is heavily weighted towards:

Choosing to interpret different stimuli in different ways, often ignoring some factors while enhancing others, is known as:

Which of the following statements is TRUE?

Which of the following statements is accurate regarding motivations?

What is the concept of the family life cycle based on?

A recent study from the London School of Economics identified a new model of class with seven classes. Which of the following is NOT one of them?

Role adoption will also influence the buying process. Which of the following is NOT one of those roles?

Which of the following classifications of tourists was NOT proposed by Cohen?

How is culture transmitted?

Which of the following statements is FALSE concerning Plog's tourist motivation model?

Which of the following statement is TRUE about the senior market?

Lifestyle analysis examines the way people allocate: i. activities ii. time iii. energy iv. money

Charie Locke is the owner of which ski resort in Canada?

"Bleisure" refers to the fact that:

Which of the following are trends or demands in consumer behavior that are currently influencing tourism and hospitality marketing?

In order to close a sale within a business-to-business market, it has been argued that the supplier has to identify and satisfy all _______________ in the decision-making unit.

Which of the following statements is NOT accurate?

Todays Marketing Environment

Digital Marketing

The Marketing Plan

The Tourism and Hospitality Product

Pricing

Distribution

The Role of Advertising and Sales Promotions

Public Relations and Personal Selling

Role of Customer Service in Marketing

Marketing Research

Tourism Marketing Ethics

Filters

Exam 2: Understanding Todays Consumer

In the case study, "Hotels Responding to 'Bleisure' Trend", which of the following companies are seen to be responding to this trend?

What are the three levels of commitment in the buying process?

What three aspects compose consumer behaviour analysis?

When it comes to marketing plans, the X Games is heavily weighted towards:

Choosing to interpret different stimuli in different ways, often ignoring some factors while enhancing others, is known as:

Which of the following statements is TRUE?

Which of the following statements is accurate regarding motivations?

What is the concept of the family life cycle based on?

A recent study from the London School of Economics identified a new model of class with seven classes. Which of the following is NOT one of them?

Role adoption will also influence the buying process. Which of the following is NOT one of those roles?

Which of the following classifications of tourists was NOT proposed by Cohen?

How is culture transmitted?

Which of the following statements is FALSE concerning Plog's tourist motivation model?

Which of the following statement is TRUE about the senior market?

Lifestyle analysis examines the way people allocate: i. activities ii. time iii. energy iv. money

Charie Locke is the owner of which ski resort in Canada?

"Bleisure" refers to the fact that:

Which of the following are trends or demands in consumer behavior that are currently influencing tourism and hospitality marketing?

In order to close a sale within a business-to-business market, it has been argued that the supplier has to identify and satisfy all _______________ in the decision-making unit.

Which of the following statements is NOT accurate?

Todays Marketing Environment

Digital Marketing

The Marketing Plan

The Tourism and Hospitality Product

Pricing

Distribution

The Role of Advertising and Sales Promotions

Public Relations and Personal Selling

Role of Customer Service in Marketing

Marketing Research

Tourism Marketing Ethics

Filters