Exam 10: Communication and New Media

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Colby and his dad, Dusty, are looking at the advanced features on Colby's new phone, and Dusty asks, "What next? They'll probably be surgically implanting our cell phones." Colby says. "A guy in my communication class gave a speech about these wild new technologies. Implanted compasses! Like your own personal GPS system. Or an electronic tattoo that will read your vital signs and transmit them wirelessly." Which characteristic of new media theory does this conversation reflect?

(Multiple Choice)
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Communication researcher Charles Soukup (2004) confirmed the sense of identity play, observing that virtual communities enable people to engage in dramatic performance online through ______ communication.

(Multiple Choice)
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The move from e-mail to more advanced communication technology made for more realistic interaction because while e-mail is asynchronous, instant messaging and video conferencing are experienced _______.

(Multiple Choice)
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The domain name included in your e-mail address is reflective of the service provider, profession, or affiliation you have to others.

(True/False)
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The ability of new media to empower people through the endless information it provides is emblematic of its ______ quality.

(Multiple Choice)
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Static media do not require the audience to use electronics

(True/False)
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Second Media Age scholar Mark Poster (1990) observed that in computer-mediated contexts, the individual is affected by identity play, absence of gender cues, and variations in ______.

(Multiple Choice)
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A term originally coined by William Gibson, ______ is a place that collects all the information in the world and can be accessed and entered by any capable person.

(Multiple Choice)
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What media tradition or age is also called the Digital Tradition, Mashup Culture, the Information Age, and the Attention Age?

(Multiple Choice)
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What is the difference between the Oral Tradition and the Written or Print Tradition?

(Essay)
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What advantage does virtuality offer over face-to-face communication?

(Multiple Choice)
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A radio station would like to capitalize on its newest personality, Rita, who is very popular with young adults. The station would like to give Rita an opportunity to communicate with listeners so they can get to know her and she can express herself in more depth than she can on the air. What vehicle would have the best potential to achieve these goals?

(Multiple Choice)
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New media allow information to focus on individual topics of interest and niche markets across the globe. In what types of new media can you customize information to your individual preferences?

(Short Answer)
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What is the downside of the personalized characteristic of new media theory?

(Multiple Choice)
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Irving Goffman's theory of self-presentation relates to new media and computer-mediated communication because ______.

(Multiple Choice)
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When Misty signed up on Match.com, she used the screen name HOTnewyorker. Misty used the screen name, MistyJones, when uploading her resume and trying to find a job. Misty's use of two different screen names for different online activities demonstrates how users can have ______.

(Multiple Choice)
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______ is having the ability to display your style, personality, and interests in a way that is fun and entertaining.

(Multiple Choice)
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Graciella's Instagram account showcases hundreds of photos from her trip to India, while Dante posts photos of his studio and his paintings and Marla features selfies with her boyfriend and friends. Which characteristic of new media theory does this represent?

(Multiple Choice)
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What is the difference between the First Media Age and the Second Media Age in terms of types of media?

(Essay)
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The Fitbit and Apple Watch illustrate the characteristic of new media as always evolving.

(True/False)
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