Exam 10: Communication and New Media

Clarissa's grandmother, Linda, likes to talk about how much phones have changed since she was a child. "We had one telephone until I was in college, and it was attached to the wall by a cord. Then we had a cordless phone, and we thought that was the best because we could walk around the house-or even out of the house-with it. Then we had a car phone! It was like a walky-talky with a big case, and it plugged into your cigarette lighter." Linda was raised during the ______.

Which of these was part of the First Media Age?

A fixed online identity that someone creates for activity in cyberspace is a(n) ______.

The real reason individuals use new media and CMC is to connect with and relate to others.

Screen names are selected to portray true or unrealistic characteristics of the self. Sometime screen names are considered to be an ______.

Misty is a single mother with two children looking for a job and a relationship. Misty uses the screen name RockStarMom2 when chatting with friends and uploading pictures on Flickr. What does RockStarMom2 represent for Misty?

According to Erving Goffman's concept of giving versus giving off, what does CMC rely on more heavily?

Bradley is a media consultant for a statewide political campaign. His primary strategy is customizing messages for different segments of the population based on demographics and other relevant characteristics. Beyond that, he designs messages that he believes his target audience will be likely to share with those who are harder to reach. Which quality of new media does this best exemplify?

How has human communication become dependent on computers?

The mistyjones part of the e-mail address mistyjones@yahoo.com is considered the ______ of the e-mail address.

Scholars describe ______ as a useful strategy for sharing information with others that occurs gradually over time as trust is established in a relationship.

______ is relatively minor information about the self. On your personal profile, this information would include things such as your music interests or favorite movies.

The majority of bloggers cite ______ as the primary reason for maintaining a blog.

Many scholars debate whether the Internet is part of the Electronic Age or the New Media Tradition.

______ enables users to forge new relationships and display both personal and relational identities.

What did the Print Tradition offer that the Written Tradition did not?

Before new media existed, it was nearly impossible for many people to speak to many other people.

All of Tim's friends have the latest high-tech, high-priced smartphone. Tim has had the same flip-phone for 8 years. When his friends tease him about it, Tim says there is no way to keep up with the new versions and updates, so he has no interest in even trying. This indicates that new media is ______.

Television, radio, and newspapers were the sole sources of exchanging information and communicating through media during the First Media Age.

Erving Goffman's theory of self-presentation was developed with CMC in mind.