Exam 15: Designing and Managing Integrated Marketing Channels

The ability to order a product online and pick it up at a convenient retail location is an example of the consumers' expectations for channel integration.

Transportation companies, independent warehouses, banks, and advertising agencies assisting in the distribution process but neither take title to goods nor negotiate purchases or sales are called

When surfing a particular manufacturer's Web site you are able to find out costs, colours, styles, sizes, and availability. When deciding to purchase the product, the Web site directs you to the manufacturer's retail store location closest to your home. In fact, there is no option for you to order your selection online the site continues to direct you to the nearest retail store location. You can only order the product once you have visited the retailer's Web site. This is an example of one type of strategy for a manufacturer using both the Web and in continuing to support its channel partners. What are the other two strategies available to manufacturers, who want to use the power of the Internet but at the same time, continue to support its channels?

________ means conflict between different levels within the same channel.

When a marketer such as Danier Leather delivers the products to the customer, exchanges title of the goods, or even conducts a sales promotion, they are conducting a forward flow of activity through the channel. Explain the elements for a backward flow from customers to Danier.

"Stand alone" fax machines are now entering the later stages of their life cycle. As a result, the number of channels used by your firm, and the number of channel intermediaries' needs to be re-evaluated. What other considerations would require a re-evaluation of channel arrangements?

The backword flow channels are not important except in the cases of recycling, refurbishing, and disposal.