Exam 6: Analyzing Consumer Markets

A key driver of sales frequency is the ________ rate.

The decisions a computer marketer makes in relation to warranty could be guided by which two factors that are the basis of Herzberg's theory?

A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behaviour.

One of the characteristics of social classes is that those within each class tend to behave more alike than persons from two different social classes.

Abraham Maslow assumed that the psychological forces shaping people's behaviour are largely unconscious, and that a person cannot fully understand his or her own motivations.

________ is the tendency to interpret information in a way that will fit our preconceptions.

Husbands and wives display different decision-making roles in most families. The trend for the purchase of expensive products like cars or vacations in families is for ________ to be responsible for most of the decisions.

Marketers who want to appeal to Quebec consumers can simply communicate in French using dictionary translations.

People from the same subculture, social class, and occupation always lead very similar lifestyles.

With respect to understanding consumer behaviour, there are four key psychological processes. Which of the following processes relates to the theories of Freud, Maslow, and Herzberg?

It has been estimated that the average person is exposed to over ________ ads or brand communications a day.

Explain the differences between culture, subculture, and social class.

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement

A(n) ________ group is one whose values or behaviour an individual rejects.

________ portrays the "whole person" interacting with his or her environment.

__________ maintains that consumers frame their decision alternatives in terms of gains and losses according to a value function. Consumers are generally loss-averse.

Ben always reaches for the bright blue and yellow box of Ritz crackers when he visits the snack food aisle in the grocery store. He rarely even reads the box or checks the price. Which of the following heuristics is most likely being used by Ben?

With the ________, predictions of usage are based on quickness and ease of use.

Smaller ________ provide more specific identification and socialization for their members.