Question 1

Receiving a 'free' dollar in the mail with a polite request to fill out a survey is an example of the scarcity persuasion tactic.

Accepted Answer

A) True 
 B)False

Question 2

Define the concepts of forewarning and inoculation.Explain how they can be used to help people resist persuasive attempts.

Accepted Answer

Forewarning and inoculation are both con

Question 3

Changing the likeability,attractiveness,and credibility of the source are all methods that involve:

Accepted Answer

A)  the peripheral route to persuasion 
B)  the central route to persuasion 
C)  the sleeper effect 
D)  deception 
A)  the peripheral route to persuasion 
B)  the central route to persuasion 
C)  the sleeper effect 
D)  deception

Question 4

A public service advertisement intended to promote healthy habits which features young people having fun while eating healthy snacks and exercising has:

Accepted Answer

A)  a positive valence. 
B)  a negative valence 
C)  no valence 
D)  reactance 
A)  a positive valence. 
B)  a negative valence 
C)  no valence 
D)  reactance

Question 5

Suppose you were asked to design a persuasive advertisement for a new running shoe.Describe how you might design the persuasive communication for an audience with a high need for cognition.How would your message differ if your target audience had a low need for cognition?

Accepted Answer

If I were asked to design a persuasive a

Question 6

Dawn is persuaded by her college roommate to cut her hair short even though her mom has been trying to persuade her to get it cut short for years.Dawn may have been more easily persuaded by her roommate because:

Accepted Answer

A)  her mother is not very smart. 
B)  her mother did not present a strong argument. 
C)  her college roommate has more perceived similarities. 
D)  she is processing information through the central route. 
A)  her mother is not very smart. 
B)  her mother did not present a strong argument. 
C)  her college roommate has more perceived similarities. 
D)  she is processing information through the central route.

Question 7

Men are more persuaded by face to face persuasive attempts compared with impersonal strategies (e.g.,email advertising).

Accepted Answer

A) True 
 B)False

Question 8

Research suggests that people from Japan are more likely than Americans to focus on _________ information,suggesting that a(n)_________ might be more persuasive.

Accepted Answer

A)  positive; non-emotional approach 
B)  negative; fear-based approach 
C)  negative; non-emotional approach 
D)  positive; fear-based approach 
A)  positive; non-emotional approach 
B)  negative; fear-based approach 
C)  negative; non-emotional approach 
D)  positive; fear-based approach

Question 9

In one study,participants who agreed to display a small sign supporting safe driving were much more likely than a control group to comply with a request to display a larger,more cumbersome sign supporting safe driving.The reason for this difference was probably due to:

Accepted Answer

A)  the commitment and consistency "weapon" of influence. 
B)  the liking "weapon" of influence. 
C)  the scarcity "weapon" of influence. 
D)  the social proof "weapon" of influence. 
A)  the commitment and consistency "weapon" of influence. 
B)  the liking "weapon" of influence. 
C)  the scarcity "weapon" of influence. 
D)  the social proof "weapon" of influence.

Question 10

Would you always want an audience to focus intently on your message? Elaborate on why the use of distraction could enhance the persuasiveness of a message in some cases.

Accepted Answer

As a communicator, it may seem counterin

Question 11

Why should advertisers be careful about the physical cues they use in messages?

Accepted Answer

A)  Because physical cues only impact audiences prone to central route processing 
B)  Because physical cues can vary in meaning for different audiences 
C)  Because physical cues never impact persuasion 
D)  Because physical cues are always offensive 
A)  Because physical cues only impact audiences prone to central route processing 
B)  Because physical cues can vary in meaning for different audiences 
C)  Because physical cues never impact persuasion 
D)  Because physical cues are always offensive

Question 12

__________theory,developed by psychologist __________,argues that when individuals feel threatened,they instinctively want to restore their freedom.

Accepted Answer

A)  Self-discrepancy; Jack Brehm 
B)  Self-discrepancy; Robert Cialdini 
C)  Reactance; Jack Brehm 
D)  Reactance; Robert Cialdini 
A)  Self-discrepancy; Jack Brehm 
B)  Self-discrepancy; Robert Cialdini 
C)  Reactance; Jack Brehm 
D)  Reactance; Robert Cialdini

Question 13

When choosing a partner,high self-monitors are more likely to choose _________ whereas low self monitors are more likely to choose ____________.

Accepted Answer

A)  an attractive partner with a negative personality; an unattractive partner with a positive personality 
B)  an attractive partner with a positive personality; an unattractive partner with a negative personality 
C)  an unattractive partner with a negative personality; an attractive partner with a positive personality 
D)  an unattractive partner with a positive personality; an attractive partner with a negative personality 
A)  an attractive partner with a negative personality; an unattractive partner with a positive personality 
B)  an attractive partner with a positive personality; an unattractive partner with a negative personality 
C)  an unattractive partner with a negative personality; an attractive partner with a positive personality 
D)  an unattractive partner with a positive personality; an attractive partner with a negative personality

Question 14

Suppose you are trying to persuade people to volunteer their time to help build houses this coming Saturday.Based on the commitment and consistency principle,which of the following represents the most effective strategy?

Accepted Answer

A)  Leave a voicemail message describing the volunteer opportunity. 
B)  Ask people to write their name on the volunteer sign-up sheet. 
C)  Send people an email describing the volunteer opportunity. 
D)  Send people a letter and email describing the volunteer opportunity. 
A)  Leave a voicemail message describing the volunteer opportunity. 
B)  Ask people to write their name on the volunteer sign-up sheet. 
C)  Send people an email describing the volunteer opportunity. 
D)  Send people a letter and email describing the volunteer opportunity.

Question 15

An individual who is _________ will be most likely to change their behaviors to the demands of a particular situation.

Accepted Answer

A)  high in self-monitoring 
B)  low in self-monitoring 
C)  low in self-consciousness 
D)  low in self-awareness 
A)  high in self-monitoring 
B)  low in self-monitoring 
C)  low in self-consciousness 
D)  low in self-awareness

Question 16

In order to improve a campaign advertisement so that it is more appealing to someone with low need for cognition,you could:

Accepted Answer

A)  make the advertisement longer. 
B)  make the advertisement more intellectually stimulating. 
C)  use a more attractive source. 
D)  elaborate on all of the complex issues involved in the campaign. 
A)  make the advertisement longer. 
B)  make the advertisement more intellectually stimulating. 
C)  use a more attractive source. 
D)  elaborate on all of the complex issues involved in the campaign.

Question 17

______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.

Accepted Answer

A)  The sleeper effect 
B)  Outcome-relevant involvement 
C)  Incentive 
D)  Socio-economic status 
A)  The sleeper effect 
B)  Outcome-relevant involvement 
C)  Incentive 
D)  Socio-economic status

Question 18

When would be the best time to ask your parents for money?

Accepted Answer

A)  When they are in a good mood 
B)  When they are in a bad mood 
C)  Their answer will be the same no matter what mood they are in. 
D)  When they are processing information through the central route. 
A)  When they are in a good mood 
B)  When they are in a bad mood 
C)  Their answer will be the same no matter what mood they are in. 
D)  When they are processing information through the central route.

Question 19

The concept of psychological reactance would suggest that parents who want to prevent drug use among their children should probably AVOID which of the following strategies?

Accepted Answer

A)  Modeling appropriate behavior for their children 
B)  Exposing children to similar others who live a drug free life 
C)  Developing quality arguments against the use of drugs 
D)  Forbidding children to use drugs under any circumstances 
A)  Modeling appropriate behavior for their children 
B)  Exposing children to similar others who live a drug free life 
C)  Developing quality arguments against the use of drugs 
D)  Forbidding children to use drugs under any circumstances

Question 20

Why does forewarning seem to reduce the effect of a counter-attitudinal persuasive message?

Accepted Answer

A)  Because it increases the use of heuristics 
B)  Because it automatically decreases the likability of the source 
C)  Because it automatically decreases the credibility of the source 
D)  Because it allows people to prepare to resist the message 
A)  Because it increases the use of heuristics 
B)  Because it automatically decreases the likability of the source 
C)  Because it automatically decreases the credibility of the source 
D)  Because it allows people to prepare to resist the message

Receiving a 'free' dollar in the mail with a polite request to fill out a survey is an example of the scarcity persuasion tactic.

Define the concepts of forewarning and inoculation.Explain how they can be used to help people resist persuasive attempts.

Changing the likeability,attractiveness,and credibility of the source are all methods that involve:

A public service advertisement intended to promote healthy habits which features young people having fun while eating healthy snacks and exercising has:

Suppose you were asked to design a persuasive advertisement for a new running shoe.Describe how you might design the persuasive communication for an audience with a high need for cognition.How would your message differ if your target audience had a low need for cognition?

Dawn is persuaded by her college roommate to cut her hair short even though her mom has been trying to persuade her to get it cut short for years.Dawn may have been more easily persuaded by her roommate because:

Men are more persuaded by face to face persuasive attempts compared with impersonal strategies (e.g.,email advertising).

Research suggests that people from Japan are more likely than Americans to focus on _ information,suggesting that a(n)_ might be more persuasive.

In one study,participants who agreed to display a small sign supporting safe driving were much more likely than a control group to comply with a request to display a larger,more cumbersome sign supporting safe driving.The reason for this difference was probably due to:

Would you always want an audience to focus intently on your message? Elaborate on why the use of distraction could enhance the persuasiveness of a message in some cases.

Why should advertisers be careful about the physical cues they use in messages?

theory,developed by psychologist ,argues that when individuals feel threatened,they instinctively want to restore their freedom.

When choosing a partner,high self-monitors are more likely to choose _ whereas low self monitors are more likely to choose ____.

Suppose you are trying to persuade people to volunteer their time to help build houses this coming Saturday.Based on the commitment and consistency principle,which of the following represents the most effective strategy?

An individual who is _________ will be most likely to change their behaviors to the demands of a particular situation.

In order to improve a campaign advertisement so that it is more appealing to someone with low need for cognition,you could:

______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.

When would be the best time to ask your parents for money?

The concept of psychological reactance would suggest that parents who want to prevent drug use among their children should probably AVOID which of the following strategies?

Why does forewarning seem to reduce the effect of a counter-attitudinal persuasive message?

What is Social Psychology

The Science of Social Psychology

Social Cognition: Thinking About the Social World

Who Am I and How Do Other Individuals See Me?

Social Perception: How Do We Perceive Others?

Attitudes: Making Evaluations About the World

Social Influence: Should We Resist?

The Power of the Group

Stereotypes, Prejudice, and Discrimination: Causes and Consequences

Aggression

Examining Attraction and Close Relationships

Prosocial Behavior: Why We Help and Why We Don’t

Filters

Exam 7: The Art and Science of Persuasion

Receiving a 'free' dollar in the mail with a polite request to fill out a survey is an example of the scarcity persuasion tactic.

Define the concepts of forewarning and inoculation.Explain how they can be used to help people resist persuasive attempts.

Changing the likeability,attractiveness,and credibility of the source are all methods that involve:

A public service advertisement intended to promote healthy habits which features young people having fun while eating healthy snacks and exercising has:

Suppose you were asked to design a persuasive advertisement for a new running shoe.Describe how you might design the persuasive communication for an audience with a high need for cognition.How would your message differ if your target audience had a low need for cognition?

Dawn is persuaded by her college roommate to cut her hair short even though her mom has been trying to persuade her to get it cut short for years.Dawn may have been more easily persuaded by her roommate because:

Men are more persuaded by face to face persuasive attempts compared with impersonal strategies (e.g.,email advertising).

Research suggests that people from Japan are more likely than Americans to focus on _________ information,suggesting that a(n)_________ might be more persuasive.

In one study,participants who agreed to display a small sign supporting safe driving were much more likely than a control group to comply with a request to display a larger,more cumbersome sign supporting safe driving.The reason for this difference was probably due to:

Would you always want an audience to focus intently on your message? Elaborate on why the use of distraction could enhance the persuasiveness of a message in some cases.

Why should advertisers be careful about the physical cues they use in messages?

__________theory,developed by psychologist __________,argues that when individuals feel threatened,they instinctively want to restore their freedom.

When choosing a partner,high self-monitors are more likely to choose _________ whereas low self monitors are more likely to choose ____________.

Suppose you are trying to persuade people to volunteer their time to help build houses this coming Saturday.Based on the commitment and consistency principle,which of the following represents the most effective strategy?

An individual who is _________ will be most likely to change their behaviors to the demands of a particular situation.

In order to improve a campaign advertisement so that it is more appealing to someone with low need for cognition,you could:

______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.

When would be the best time to ask your parents for money?

The concept of psychological reactance would suggest that parents who want to prevent drug use among their children should probably AVOID which of the following strategies?

Why does forewarning seem to reduce the effect of a counter-attitudinal persuasive message?

What is Social Psychology

The Science of Social Psychology

Social Cognition: Thinking About the Social World

Who Am I and How Do Other Individuals See Me?

Social Perception: How Do We Perceive Others?

Attitudes: Making Evaluations About the World

Social Influence: Should We Resist?

The Power of the Group

Stereotypes, Prejudice, and Discrimination: Causes and Consequences

Aggression

Examining Attraction and Close Relationships

Prosocial Behavior: Why We Help and Why We Don’t

Filters

Research suggests that people from Japan are more likely than Americans to focus on _ information,suggesting that a(n)_ might be more persuasive.

theory,developed by psychologist ,argues that when individuals feel threatened,they instinctively want to restore their freedom.

When choosing a partner,high self-monitors are more likely to choose _ whereas low self monitors are more likely to choose ____.